5 Crucial SEO Features to Look for in an e-Commerce Platform

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https://advdms.com/blog/5-crucial-seo-features-to-look-for-in-an-e-commerce-platform
5 Crucial SEO Features
to Look for in an 
e-Commerce Platform
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
When thinking about SEO for e-
commerce websites, there are a
number of things your company
should consider. First, it is critically
important that you give search
engines a crystal-clear understanding
of what your business offers and what
it stands for. The best SEO company
has the knowledge, experience, and
employee-power to help your
company accomplish this.
Local On-Page Optimization
When doing e-commerce search
engine optimization, you should
not forget about local search. The
first step is to make sure your
company utilizes the keywords
that local customers are using to
query search engines to find
nearby products and services.
This can result in things like
schema markup. Schema
markup, when added to a
webpage, can create an enhanced
description of your business that
appears in search results. Schema
markup can include data about
creative work, organizations,
events, a person, a place, a
product, or information.
Optimize for Google Maps
One of the most important SEO
features for e-commerce
websites is Google Maps. When
people look for products or
services that your business
offers, you can enhance your
Google Maps listing by making
sure you provide a complete
business profile.
You can also spend a little quality
time building niche and local
related citations. These citations
could include things like your
local chamber of commerce or a
specific industry directory. Link to
these citations through your
website so that Google will index
them.
Optimize for Local Content
Customers in your area are
looking for local products and
services. When doing SEO for
e-commerce websites, always
check for content that will
attract customers in your local
area.
Know your own products and
services. What does your brand
stand for and provide? What
level of customer service can
your company offer? Who is
your target audience? Know
these things and your content
strategies can be far more
effective.
Keep the content personal.
Include data and statistics where
needed. However, the main
content goal is to appeal to your
readers. Speak to your audience 
in the language they tend to use.
Some marketers approach
content as if they are speaking to 
a friend. They share information
about their company and services
as if it were over a cup of coffee.
Plan for a Responsive Website
A responsive website design is a 
big thing at the moment, but
implementing this can be a major
challenge if doing it alone. This is
where hiring the best SEO company
with skills and experience may play
a huge role. The right design can
solve a ton of problems for your
website. People access the internet
from devices with both small and
large screens. They tend to spend
money on sites that facilitate easy
access and response.
Responsive website design
elements include ease of
navigation, effective calls to 
action, and branding. Some
additional benefits of responsive
website design include cost-
effectiveness, an improved user
experience,  gains in SEO, and
greater ease of management.
What to Expect of Your SEO
Agency
The best SEO company should be
able to offer services that include
website design/development,
backlinking, content strategies, 
in-depth keyword research, social
media, analytics, email marketing,
pay-per-click, and more. When
searching for a company and its
offerings, make sure they offer a
full range of services.
A competent agency will also spend
quality time consulting and getting to
know your business as well as your
competitors. They can provide you
with a realistic expectation of what
SEO can accomplish for your
business. A transparent SEO
company will also make it clear that
SEO takes time. It is an ongoing
process. Expect a timeline of how
long it will take to fully optimize your
company’s website. Any company
that makes a promise to improve
ranking overnight should be avoided.
The right e-commerce search
engine optimization technique is to
outline various stages of what will
be accomplished from the
beginning to the end. The process
can take weeks, even months. Of
course, the right company should
be able to adjust its timeline to suit
the client’s expectations.
The best SEO company should have
a good track record and business
portfolio. A portfolio can say a lot
about a company. It can include
information about an SEO agency’s
clients and the quality of projects
completed. It can even include case
studies that illustrate how the
company solved specific problems.
Their track record is also an
indication of how well they may be
able to optimize your website. The
company should be able to show
customer testimonials as well.
Of course, the experience is
important, too. The online world
of internet marketing is constantly
shifting. There are hundreds of
algorithm changes to consider
search engines like Google, Bing,
and Yahoo. Without the help of
SEO experts, it is impossible to
stay ahead of the curve.
Advanced Digital Media Services,
the best SEO company in Colorado
and Florida areas, offers a wide
range of SEO services that can fit the
specific needs and requirements of
companies who want to increase
traffic and conversions. Let our
team of experts handle all the hard
work for you, while you focus on
where you’re best at!
info@advdms.com
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