VOL.6, APR-JUN 2005 BRAND EQUITY INSIGHT THRU’ MARKET INTELLIGENCE RM10.00COVER final
5/18/05, 12:50 PM
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editor’s noteWe are simply delighted that this issue’s lineup
includes more homegrown products and services
Celcom is on the cover and its brand building
adventure is certainly tinged with loads of
excitement Nothing more need be said other than
the fact that the telco operators are treating
customers with undiminished importance
Customers are well into the frenzied adoption of
mobile phones and the amazing repertoire of
services That directed us to the doors of MNC
Consulting a mobile business solutions provider to
be reckoned with We believe that their tools are well
positioned to assist aspiring brand builders
Service providers such as FBI have given clients that
much needed opportunity to get closer to customers
at the ground level Drypers has made a comeback
with an inspiring story that says a lot about making
defensive as well as offensive moves as a market
leader
Arc Worldwide offers a repertoire of ROIcentric
multidisciplinary communications solutions for
brand ascension A case study featuring Arc’s
adventure with the Virgin brand is an encouraging
read
We welcome back our legion of multifrontier experts
in the area of brand protection personal branding
relationship marketing and well as SME branding
This issue also features the thoughts of an expert on
brand loyalty
As always ACNielsen and Nielsen Media Research
have graced the pages with information of value
A lot has been said and written about brand building
Nevertheless it’s a mad world out there and things
aren’t getting any easier
The cobblestoned track offers challenges that must
be negotiated with innovative ideas and true grit as
well
Raghunath
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features
It’s in Your Hands
Celcom’s analysis of customers delivers what matters to
them connection & control
Brand Revisited
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