Parks and CELM Sponsorship Proposal Post Covid-19 Sponsorship Focus ￮ Focus on asset and amenity sponsorships ￮ Higher dollar amount for less time investment ￮ Opportunity to contract a sponsor for multiple years and guarantee revenue flow ￮ Events may not come back with the strength of numbers pre-coronavirus 2 Inventory of Potential Sponsorship Opportunities 3 Available Amenities Ampitheaters Fishing Piers Playgrounds Arts & Crafts Rooms Fitness rooms Restoration Projects Baseball/Softball Diamonds Game Rooms Skate Parks Basketball courts Gymnasiums Soccer Fields Benches Light Poles Special Events Trailers Bleachers Meeting Rooms Splash Pads Boardwalks Nature Centers Summer Camps Boat Ramps Parks Vans Tennis courts Dog Parks Pavilions Trailheads Fishing Piers Pickelball Courts UTV Wraps Signage and Community Sponsorship Fulfillment Ideas for amenities 5 Vinyl Banners Floor Decals Vehicle Wraps Car Magnets Acrylic Signs 6 Bleacher Decals Light Pole Banners Bleacher Windscreens Windscreens Aluminum Signs 7 Proposal of Sliding Scale Price Based on: • Surrounding Demographics • Usage by Public • Quantified Traffic • Signage Placement 8 Parks and Recreation Sample Sites Site Name Annual Attendance Number of people living within a 10 minute drive Northdale Park and Recreation Center 271,700 69,653 Westchase Park and Recreation Center 59,444 56,546 Carrollwood Village Park 979,986 100,564 Oscar Cooler Sports Complex 196,080 16,621 Skyway Sports Complex 63,705 40,292 Vance Vogel Sports Complex 228,530 51,756 9 NRPA Demographics Community Sponsor Signage 10 Signage Printer Fee Suggested Range Estimated Income Standard Vinyl Banner with Grommets 5’ X 8’ $95 $500 - $1,200 $405 - $1,105 Facility Vinyl Banner with Grommets 10’ X 20‘ $495 $750 - $2,000 $225 - $1,505 Floor Decal 4’ X 4’ $140 $500 - $2,000 $360 - $1,860 Floor Decal 4’ X 8’ $245 $750 - $3,000 $505 - $2,755 Vehicle Wrap 15 passenger van $2000* $1,000 - $7,000 Varies Vehicle Wrap 30 ft Equipment Trailer $3250* $2,000 - $10,000 Varies Magnetic Vehicle Sign – Standard door size $50 $250 - $1,000 $200 - $950 Acrylic Opaque (1/4”) sign with 4 corner and hanging Kit 12” X 18” $60 $250 - $1,500 $190 - $1,440 Trail or Ground Signs - Wood $75 $200 - $400 $125 - $325 Light Pole Signs and Mounting Equipment $200 $500 - $1,000 $300 - $800 Synthetic Turf Sponsorships 11 Football Baseball Playground • 5’ X 10’ Sponsor Recognition • Velcro in turf – can be replaced with new sponsor or green turf • Costs $2,500 - $4,000 to install • Life of field 8 – 10 years Charge $2,000 - $5,000 for placement 5 year contract Potential for $21,000 on one turf sponsorship 12 Potential Community Sponsors ￮ Health Care ￮ Aetna ￮ BayCare ￮ Humana ￮ CarePlus ￮ Cigna ￮ Financial Institutions ￮ Raymond James ￮ Citibank ￮ 5/3 Bank ￮ Bank of America ￮ Car Companies/Dealerships ￮ Brandon Ford 13 Fiscal Agent Option: Friends of the County Parks ￮ County Attorney states this is unprecedented and will need a rewrite and BOCC approval of Friend’s Agreement ￮ Division of duties ￮ Signage creation ￮ Maintaining signs and other sponsorship collateral ￮ Financial and Distribution of Funds Collected ￮ Need Friends approval to accept sponsorship and to access the funds ￮ This may exclude Friends Board members in being sponsors ￮ Only meet once a month ￮ Graphics will to figure out best way to have Friends of the County Parks and Recreation name be on the sign with Hillsborough County logo ￮ Will Squiggy be required on all Sponsor signage? Board Policy: 01.19.01.02 C. Accepting Sponsorships for County Activities Prior to accepting or soliciting any sponsorship of County activities, employees, departments, agencies or business units under the County Administrator must have documented approval from the respective Department Director, Procurement Director and Chief Administrator in order to ensure there is no inherent and/or perceived conflict of interest. Board approval is required for the County to accept any individual third-party sponsorship that has a value exceeding the amount of the County Administrator’s current spending approval limit. ($250,000) Funds from sponsors shall be budgeted and accounted for in a manner determined by the Management & Budget Department and the Clerk of the Circuit Court’s Department of County Finance. End-users are responsible for ensuring that the agreed-upon benefits are received by both parties. Additionally, end-users are responsible for tracking and reporting sponsorships upon request or as needed. 14 Proposed BOCC Changes ￮ Friends and BOCC agreement needs to be rewritten ￮ Sponsorships under $20,000 can be approved at Director level ￮ Deputy County Administrator does not need to approval all sponsorships ￮ Social Media and Web presence for Community Sponsors ￮ Allow for an agreed number of social media mentions at certain levels ￮ Logo on a dedicated sponsor page 15 16 Agreement Dually Signed and Payment received from Sponsor Contract Manager and Legal construct agreement with Sponsor Deputy County Administrator approval - per County policy Assistant County Administrator approval Procurement Director Approval - per County Policy Department Director Approval - per County Policy Application submittal from Potential Sponsor Current Sponsorship Approval Chain 17 Proposed Sponsorship Approval Chain – Friends of Parks & Rec Agreement Dually Signed and Payment received from Sponsor Contract Manager and Legal construct agreement with sponsor Parks Board Approval over $20,000 Assistant County Administrator approval over $20,000 Friends of the County Parks and Recreation Approval Procurement Director Approval - per County Policy Department Director Approval - per County Policy Application submittal from Potential Sponsor Staff Responsibilities Pending Agreement Changes ￮ Manager of Community Sponsors and Corporate Relationships ￮ Soliciting and negotiating terms with potential sponsors ￮ Collaborate with Legal and manage contract ￮ Responsible for fulfillment ￮ Ensuring funds are received and spent appropriately ￮ Tracking available inventory 18 Next Steps ￮ Create a comprehensive list of assets for proposal purposes ￮ Create Community Sponsorship application ￮ Work with Communications on graphics for all signage and other collateral ￮ Rewrite BOCC and Friends agreement to be approved by both parties ￮ Collaborate with Athletics to discuss strategy with leagues and fields ￮ Research the demographics for high priority sites to set appropriate pricing ￮ Graphics Company come out to give quotes on items that may vary: gym floors, bleacher wind screens, etc. ￮ Work with Economic Development to identify potential Community Sponsors 19 Questions? 20