Advertising expert and LO:LA CEO Nick Platt announces creative branding strategies in an interview with Fotis Georgiadis, drawing on decades of international experience in the industry. More details at: https://www.thelolaagency.com/2020/07/23/how-to-create-a-trusted-and-believable-brand
Leading Executive Nick Platt Offers Branding
Strategies For Trust & Authenticity
Ever wondered what ticks through the head of a creative master? Nick Platt's
strategies are announced throughout a detailed interview on LO:LA's website, as part
of a series of interviews called "How to Create a Trusted and Believable Brand."
In answer to a question about what companies should do to
build believable and trusted brands, Platt gives you five key
strategies: Be authentic, Be singular, Be humble, Be generous,
and Be invitational.
These strategies reveal his keen awareness of
the mindsets of both clients and businesses.
Creative branding agencies can help to re-
focus businesses on their brand values and
delivery to customers, but at the helm of
these teams must be an experienced
professional with a client-attuned mind.
From the interview, you are able to see the
CEO's appreciation of a degree of inflexibility
that is paramount to branding success, as well
as his knowledge of consumer emotions and
the way in which they shape a brand's image.
You'll be blown away by Platt's encompassing understanding of all things
branding! You'll also see his emphasis on creative adaptation in both his
strategic advice and in his discussion of his current work.
Regarding his present work for LO:LA, Platt
talks about making a film that acknowledges
the enforced loneliness of the pandemic, again
servicing his clients with both creative skill and
an understanding of human feeling.
LO:LA is a creative agency based in Los
Angeles, California, whose CEO and
Chief Creative Officer is Nick Platt.
Prior to the body of the interview, Fotis Georgiadis introduces his subject to you by
stating: "Nick is proudly a big agency ex-pat determined to prove that independent
creative shops can be nimble, fast and cost-efficient without sacrificing quality."
Nick's lifelong passion for creative problem
solving has found its ultimate expression in
LO:LA, the culmination of a journey that has
taken him across the world and given him
some of the world's top bra