How do customers find you on the web when you’re a small business in a large industry?
Barre Central, a boutique fitness studio, turned to edocr to cut through the online noise and give their search engine optimization a workout. With a few simple steps, they saw an impressive 10 times increase in visibility through online searches and social media engagement.
Read the full case study to learn how Barre Central leveraged edocr for their search engine optimization and how you can do the same for your business.
http://www.barrecentral.com/ St. Petersburg, Florida
Standing out among a sea of franchises
Less than 10% of the health/fitness club market in
the United States is independent studios, while
the majority is made up of chain franchises. Since
Barre Central is a newer fitness studio that’s not
part of a franchise, the owners don’t have the
benefit of pre-existing marketing materials that are
ready made and market tested.
As a small start-up, Barre Central did not have an
advertising budget or a marketing department to
create local buzz and attract customers. So Sarah
and Patti had to add marketer to their already long
list of roles.
“As a small business with no advertising budget,
we knew that organic SEO would be imperative
to growing our business, but we just didn’t know
how to do it,” said Barre Central co-founder Sarah
Williams. “Then we were introduced to edocr.”
Reaching customers through search
Before using edocr, Barre Central focused on
marketing through social media, third-party
sites like Yelp and TripAdvisor, and word-of-
From conversations with several barre studio
franchise owners, Sarah and Patti discovered
that grassroots, organic marketing was the best
course of action given their budget compared
Barre Central Gives its SEO a Workout
WHO THEY ARE
Barre Central is a boutique fitness studio founded in 2014 by Sarah Williams
and Patti Brown-Chlapowski, an instructor and student, respectively, who both
share the same vision. In addition to barre classes, the studio offers Pilates,
yoga, dance fitness, meditation, self-defense, aromatherapy, vision boarding,
and a variety of other topics.
St. Petersburg, Florida
“As a small business
with no advertising
budget, we knew that
organic SEO would be
imperative to growing
our business, but we
just didn’t know how
to do it... Then we were
introduced to edocr.”
Barre Central co-founder
to the amount franchises could spend on paid