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12 SECRETS TO SUCCESSFUL EMAIL MARKETING
www.mailigen.com
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
12 Secrets to
Successful Email Marketing
BEST PRACTICES IN EMAIL MARKETING
MAXIMIZE YOUR EMAIL MARKETING INVESTMENT WITH ACTIONABLE STRATEGY, CONTENT, TESTING, LIST
MANAGEMENT AND OPTIMIZED DELIVERABILITY
WHITEPAPER
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12 SECRETS TO SUCCESSFUL EMAIL MARKETING
www.mailigen.com
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
12 SECRETS TO SUCCESSFUL EMAIL MARKETING
Successful email marketing attracts interest in and builds buzz for your products and services, generating sales. Email marketing is one
of the most important tools in your marketing program, extending the reach of your messages and engaging your audience. When
used correctly, email marketing is a powerful marketing technique.
Marketers spend time and money nurturing sales leads. Email marketing facilitates sales lead nurturing and conversion. Get the most
out of your email programs and effectively nurture leads with our ten best practices to increase your open rates, clicks and conver-
sions while developing customer relationships. This whitepaper is a best practice guide to optimizing your email marketing programs.
There’s no one size fits all approach but these are 10 best practices for email marketing success that will help your business or organi-
zation whether you are just getting started or trying to take your marketing to the next level.
THE 12 SECRETS
1. Know the problem
2. Build permission based lists
3. Monitor your delivery and reputation
4. Create great content
5. Automate whenever possible
6. Keep a clean list
7. Get the timing right
8. Integrate social media
9. Enable mobile
10. Test, test, test
11. Measure your results
12. Collect customer feedback
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12 SECRETS TO SUCCESSFUL EMAIL MARKETING
www.mailigen.com
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
1. KNOW THE PROBLEM
When you use email marketing, it’s important to know the prob-
lem you are trying to solve. Are you