The Four Types of Keywords: Why They Matter 

The Four Types of Keywords: Why They Matter , updated 4/1/22, 2:14 PM

SEO keywords are the backbone of digital marketing. These search keywords set strategic SEO initiatives in motion for websites to take the top spots in search engine results pages (SERPs). There are four types of keywords in SEO: navigational, informational, commercial, and transactional keywords. Advanced Digital Media Services breaks down the different types of keywords in SEO to help you leverage them to your advantage.

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Advanced Digital Media

We live in an ever-changing digital world. At ADMS, we combine and apply latest software and cutting-edge practices, giving our clients verifiable results in website design, search engine optimization, and search engine marketing. We also provide logo design creation, website hosting and maintenance, and myriad other services.

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