<p>Andy Young // @andyy // andy@500.co
How do I Analytics?
a practical guide for
pragmatic startups
Andy Young // @andyy // andy@500.co
Hi, I’m Andy!
@andyy
Andy Young // @andyy // andy@500.co
Wait what, why?
Analytics?
Andy Young // @andyy // andy@500.co
What do we measure, and why?
Vanity metrics
Revenue metrics
Conversion rate metrics
Pirate metrics..
We need to know how we’re doing.
Andy Young // @andyy // andy@500.co
If you're not keeping score
there's no point playing the game -
you'll never know if you're
winning or not
- @distrodom
Andy Young // @andyy // andy@500.co
Today’s tools make it
super-easy to track
things
Google Analytics
Mixpanel
Localytics
KissMetrics
Branch Metrics..
Andy Young // @andyy // andy@500.co
Today’s tools make it
super-easy to track
things
BUT they also make it really easy to
- become overwhelmed with data
- focus on the wrong things
Andy Young // @andyy // andy@500.co
Typical analytics challenges/pitfalls
Drowning in too much data
Failure to select + focus on the top metrics that
matter
Not tracking the data you need to answer key
questions
Andy Young // @andyy // andy@500.co
Why analytics?
1. How are we doing?
- are KPIs on the right track?
2. What are the results of our experiments?
- so we can learn
3. What’s happening right now?
- did something great or terrible just happen?
Andy Young // @andyy // andy@500.co
How are we doing?
Andy Young // @andyy // andy@500.co
How’re we doing?
1. Identify top-level KPI
Andy Young // @andyy // andy@500.co
Identify top-level KPI
it’s hard.
Andy Young // @andyy // andy@500.co
Identify top-level KPI
if you pick the wrong KPIs, you're screwed.
If you pick KPIs and then ignore them, you're
screwed.
If you pick and monitor KPIs diligently, but don't
assess everything you and your whole team does
on the basis of whether your tasks are the most
effective way to grow your KPIs, you're screwed.
Andy Young // @andyy // andy@500