Paid Advertising to Your
Marketing Mix?
For local businesses, there is
no shortage of potential media
placements across both online
and offline marketing
channels.
Most local businesses want to
appear prominently where the
vast majority of their
consumers spend the greatest
amount of time—online.
That means you should
consider adding paid online
advertising to your
marketing mix.
One common form of paid
advertising is online
display advertising.
These ads can be highly
targeted based on the
demographics, zip code and
interests of your target
customer.
Whereas paid search such as
Google Ads pay-per-click ads
appear on search engine results
pages, online display ads appear
on the websites your target
market visits.
With the ability to get hyper-
local with ad targeting, many
local businesses believe paid
online advertising is worth the
effort and costs.
If you want more eyes on
your business, then paid
online advertising will get you
the results you are looking
for.
Keep in mind that the
effectiveness of your PPC
campaign relies heavily on
seamless user flow, your
budget, keywords, and a few
other factors.
If you want more eyes on
your business, then paid
online advertising will get you
the results you are looking
for.
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