10 Quick Rules for Using Social Media for Artists
There is a reason why it is called “social” media and there are rules that you should follow when it
comes to employing “social media” to market and brand yourself and your art. Every day I see small
businesses that are ruining their brand by abusing social media. Artists are no different, as they are a
“small business” too! Here are some quick rules of social media that you should follow. .
When a social media account is set up make sure that all of the information is complete and
well written. Think of this page or your profile as a business brochure. Whenever possible, have
links to your website, contact information and alternative ways for people to find you. Always upload
an up-to-date “professional” picture of yourself and make sure that you have a pleasant smile on your
Set aside some time each day to visit your social media pages and do some housecleaning.
Read the posts, messages and any updates. Return your messages and comments promptly. A ½
hour a day is all you need to devote to this.
Always reply back to someone who has sent to you a post or comment and acknowledge it in
some form. If someone makes a comment on your art, send them a thank you note. This can be
done right on the page or privately back through their email. Either way thank them for their nice
comment, thought or interest. It is the right thing to do.
If someone tries to engage you in some form of negativity, political, religious, controversial or
otherwise. Do not take the bait! Ignore it and move on. If they persist in this behavior, you may have
to unfriend them, block them or report them. Whatever you do, do not engage yourself with someone
like this as you will not win and you will only waste your time. Being a part of this type of behavior will
only hurt your brand.
Be helpful to be people. If you read or see something that someone might be interested in,
send them a link. Always be responsive