Usage Based Pricing Report - Nov 2021

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Techceler...

Business & Economics

SaaS and Business Software

70

0

Techcelerate

SkilledUp Life

Try Now Log In Pricing

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Who we surveyed
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Largely usage-based pricing model
Revenue is mostly generated based on a 
customer’s product consumption or active 
usage. Customers usually have the choice 
between a pay-as-you-go option, committed 
volume plan, or a hybrid of the two.
Usage-Based Pricing Models
Usage-based subscription tiers
Revenue is mostly generated on a subscription 
basis. Subscriptions include some combination 
of product consumption, functionality, and 
services. This is often an entry point into usage-
based pricing. 
No usage-based pricing
Revenue is almost exclusively 
generated on a subscription basis. 
Pricing is tied to user seats, company 
size, functionality, services, or other 
factors as opposed to product 
consumption behavior. 
<$1M ARR
$1-5M ARR
$5-20M ARR
>$20M ARR
US
Europe
APAC
Canada
Other
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158%
139%
136%
135%
132%
130%
130%
130%
125%
124%
123%
122%
120%
120%
120%
115%
113%
112%
111%
105%
104%
100%
100%
96%
SnowflakeJFrogFastlySmartsheetSlackElasticDatadogZoomSumo LogicCrowdStrikeDynatracePagerDutyAsanaAnaplanMongoDBPing IdentityBandwidthCloudflareAvalaraSolarWindsZuoraDomoSurveyMonkeyCeridian= Usage-based
= Subscription SaaS
Usage-
based
Broader 
SaaS index
Difference 
(%)
YoY revenue growth (Forecast)
29.9%
21.7%
+38%
Net dollar retention
120%
110%
+9%
EV/revenue multiple
21.6x
14.4x
+50%
Revenue scale ($, in millions)
$578
$434
+33%
Rule of 40
31.4%
29.1%
+8%
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Contact details
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