Buggyra ZM Racing's biggest entry ever across different categories at the 2023 Dakar Rally attracted a huge interest on social media.
BUGGYRA POWERSPORTS OU Roosikrantsi tn-2-1119 Harju maakond, Tallinn 10119, Estonia
Buggyra Racing at Dakar Rally was watched by
millions of fans around the world
In total, Buggyra entered three trucks in the main event and one in the Dakar Classic as
well as two Buggyra Can-Ams in the T3 Light Prototype category for the 45th edition of the
Dakar Rally which took place from 31 December to 15 January in Saudi Arabia.
An incredible 131.2 million people watched Buggyra on
TV, and followed their endeavours in the print and
digital media as well as on social media.
The reach was global, with the China accounting for
29%, followed by Saudi Arabia with 15% and
Czechia wtih 15%.
In TV broadcasting alone,
Buggyra's content accounted for
more than 170 hours.
During the event, over 8.200
articles about Buggyra ZM Racing
were published both in print and
On social media, all accounts associated with Buggyra or its individual members
totaled for almost 1.4 million views of which the official team accounts and the social
media accounts of driver Aliyyah Koloc made the largest part.
There was also great interest in
Buggyra Racing's videos.
Druing the Dakar, the team posted a
total of 83 across all platforms.
The "Tatra woodcutter" video was seen by three million
people on TikTok.
Buggyra's most viewed video on
Instagram was seen by 2.1 million
people and by 1.1 million people on
the official Dakar social media.
Thanks to everyone who enjoyed the Dakar
Rally with the Buggyra through social media
and networks and the team is already
looking forward to the next edition of this
great adventure! More info: https://www.
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