How Google My Business Updates Can Help You This Pandemic

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https://advdms.com/blog/how-google-my-business-updates-can-help-you-this-pandemic/
How Google My Business
Updates Can Help You 
This Pandemic
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
2020 will forever be marked as one of
the toughest years for most
businesses because of the COVID-19
pandemic. The pandemic has brought
lower revenues, disrupted supply
chains, altered work arrangements,
and many other challenges that
businesses need to adapt to.
Apart from this, businesses have also
been forced to be creative and
innovative in how they conduct their
operations. They need to
continuously find ways to connect
with and engage their customers who
might be looking for ways to know
about their operations during
COVID-19.
Businesses have used several
channels to be able to do this. There
has been a rise in the use of social
media as an online marketplace and
most businesses have also stepped
up the use of their website and
delivery platforms.
However, apart from this, there is
actually one other platform that
businesses can utilize in this time of
pandemic that could help in keeping
their customers informed and
knowledgeable not just about their
operations but also about other
important matters during the
pandemic. This platform is Google
My Business. In fact, updating your
listing can help you a lot.
Tips on Using Google My Business
Updates During The Pandemic
You’re probably wondering how
Google My Business updates can aid
you during this difficult time. As
such, we have compiled a list of
things you can do in Google My
Business that would be a big help
during the pandemic.
1. Post a Temporary Closed Status
The pandemic has seen many
businesses close down to cut on their
losses. The lockdown has also forced
businesses to temporarily close.
However, for consumers, it can
become confusing as to whether their
favorite or preferred businesses are
temporarily closed due to restrictions
or are already permanently closed.
By using Google My Business’ new
temporarily closed feature, you will
be able to inform your consumer and
they will know that your closure is
only temporary, preventing them
from switching to your competitors
forever.
2. New COVID-19 Post Type
With the pandemic taking over most
aspects of our lives, Google My
Business has let businesses post
content on their Google My Business
about COVID-19. These posts are
given more importance and appear
more prominently in your listing
than others.
This is the perfect way to post any
COVID-19 related matters about
your business such as your new
delivery methods to aid those who
are staying at home or your new
safety protocols, including social
distancing, wearing of masks, and
limitations on the number of
people inside your store.
3. Update Your Store Hours
Restrictions in place are usually
aimed at keeping people at home
or avoiding large crowds in public
places. Apart from this, curfews
had also been implemented in
many parts of the world. This
means that stores cannot operate
as much as they used to.
Most have shortened their operating
hours during this time. For these
businesses, it is important that
customers are informed of these new
special hours especially given that the
volume of customers during this time
is low. Luckily, one of the Google My
Business Updates is aimed at
supporting the publishing of special
hours during COVID-19.
4. Do a Google Maps Business
Update
Because of low revenues, some stores
have not been able to pay their rents
and forced to vacate the premises.
Most of these have started looking
for alternative locations which are
cheaper and more economical while
others have started looking for
smaller spaces given that some
services such as dining in are
currently limited.
If for whatever reason, you have
decided to switch locations for your
business operations, you must update
your listing in Google Maps as this
will be a big help for customers
looking for your new location. It will
also help you attract more customers
in the locality where you transferred.
The pandemic has forced a lot of
businesses to make changes to the
way they operate. Aside from being
creative and adapting to the realities,
businesses must not forget to let their
customers know what is happening to
them and what are they up to during
the pandemic. Otherwise, there is a
chance that customers will forget
them now and even after COVID-19.
Should you need help with
navigating Google My Business
updates, Advanced Digital Media
Services can help you!
info@advdms.com
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(877) 237-6969
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