5 Important SEO Trends That Will
Impact Your Business in 2021
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If done right, Search Engine Optimization
(SEO) is one of the most powerful and
effective strategies to attract potential
customers to your site. However, it’s not
an easy task.
While there are approximately 3.5 billion
searches on Google every day, only 0.78
percent of Clickthrough Rate (CTR) comes
from results found on the second page,
compared to 31.7% average for the number
one rank on Google’s organic search
results.
For your website to succeed in getting to
the top spot and generating the traffic you
need, it needs to be effectively optimized
with respect to the SEO trends applied
today. SEO is continuously evolving, and
the challenge to stay at the top spot is
becoming more endeavoring. Keeping up
with what is new in SEO can help your
business grow.
With that said, let’s take a look at some
highly effective SEO trends to boost your
traffic in 2021.
1. Voice Search
Voice search technology has become a
growing trend thanks to innovations such
as Amazon’s Alexa, Apple’s Siri, and Google
Assistant. As per Google, 27 percent of
people worldwide are using voice search
on their mobile phones. In fact, it has been
predicted that voice search will change the
way we interact with search engines.
As technology improves, the idea of how to
use these Google trends for SEO has also
sufficiently gained more recognition. Most
voice search queries are highly specific
and long-tailed, as its users usually search
for specific answers to their questions.
Think of it as an everyday conversation
wherein people usually use long, more
naturally-sounding phrases. Most of the
time, these users are more likely to convert
to potential customers than others.
Also, more than half of smartphone users
engaged with voice search technology in
2020. As more people opt for it in the
future, you may expect it to remain a
useful trend in 2021.
2. Video Content
Take it from YouTube – as the most
popular online vid