eBay® Takes Fashion Mobile With New iPhone®
July 16, 2010 12:03 PM Eastern Daylight Time
SAN JOSE, Calif.--(EON: Enhanced Online News)--eBay (NASDAQ:EBAY), a leading online destination for
fashion, today introduces the eBay Fashion app for the Apple iPhone, delivering a personalized shopping experience
where shoppers can browse, buy — and virtually “try on” — items from the world’s largest online selection of new,
designer, branded and vintage merchandise — virtually anytime, anywhere.The new app, available for free via
iTunes®, delivers an enhanced tool for customers to shop fashion on eBay and unlock the incredible value and
selection available on eBay’s Marketplace, right from the palm of their hand.
“With eBay’s Fashion app, we’ve created a unique shopping experience that consumers cannot get in front of a
desktop computer, or even in a brick and mortar store,” said Steve Yankovich, VP of mobile platform, eBay.
“Shoppers can browse the millions of clothing items on eBay’s ‘racks’, build outfits to share with friends and
even virtually ‘try on’ clothing without ever stepping inside a dressing room.”
The eBay Fashion iPhone app offers multiple features to help shoppers find the perfect look and discover their
personal style including:
l A Personalized Closet allowing users to add, store and curate favorite fashion finds in one place.
l An Outfit Builder enabling users to mix and match items from their Closet and virtually try them on to create
l Social Media Sharing functions enabling users to share favorite fashion finds via Facebook, Twitter, and
l Direct entry to the eBayFashion Vault offering instant access to new, fixed price clothing, shoes and
accessories at great value through exclusive, limited time discounts on coveted designer brands so users never
have to miss a sale.
l A Virtual Style Gallery showcasing the latest trends and fashions on the home screen in a slide show
format. Users simply tap the picture of an item they like to searc