'Sports cars' for babies
Dynamic Brands officials are working to revitalize high-end stroller business
BY JOHN REID BLACKWELL
TIMES-DISPATCH STAFF WRITER
Sunday, June 19, 2005
Long before they were the top executives of the Baby Jogger
Co., David Boardman and Leighton Klevana were happy
Boardman and his wife purchased one of the high-
performance strollers when they had twin boys in 2001.
"We needed a double stroller," Boardman said. "My wife
wanted one so she could go out and work out. I wanted to
get her something good. I found out that was Baby Jogger
from talking with different people."
"It was built like a tank. It worked great for us," he said.
Klevana and his wife also bought a Baby Jogger when they had their first child in 2000.
"It's for those who like to run, jog, or take their child somewhere that might be a challenge for any
of these strollers that you see nowadays with the small wheels," he said. "It allows you to be able
to take your child places that you wouldn't ordinarily be able to take them."
It was almost serendipitous, then, when Boardman
and Klevana got the chance in 2003 to add Baby
Jogger to their Richmond-based company then
known as the Bag Boy Co.
Now the business partners are working on
revitalizing the Baby Jogger brand, which had fallen
on hard times before they acquired it.
Klevana and Boardman have even featured photos of
their wives and children using the Baby Jogger in the
company's catalog, which likens the quality of the
strollers to that of "exotic sports cars."
The Baby Jogger is just the latest addition to Klevana
and Boardman's growing business.
The men are the top executives of Dynamic Brands Inc., a holding company created last year for
the three companies -- Baby Jogger; AMF Golf, a maker of golf products; and golf cart
manufacturer Bag Boy.
David Boardman (left) shows off the new Baby
Jogger City Series stroller. Leighton Klevana uses
a Bag Boy cart.
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