4 Helpful Facts for Making Effective Instagram Ads

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Promotions & Marketing
https://advdms.com/blog/4-helpful-facts-for-making-effective-instagram-ads/
4 Helpful Facts for Making
Effective Instagram Ads
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
The 20th century saw the rise of
social media as one of the most
persuasive platforms for advertising
and marketing. Because people use
most of these platforms on a daily
basis, it has become easier to reach
and communicate with them. 
However, even social media itself is
too broad. There are different sites
that you can use depending on what
you want to advertise and who your
target market is. One of the most
well-known examples is Instagram.
What Are Instagram Ads?
Instagram is good for people who
want to focus on a good aesthetic, as
most of the things posted there are
photos and videos. As such, this also
makes Instagram one of the best
social media marketing platforms for
visuals, especially photos. This is
excellent for you if your ad
campaigns are visually appealing.
Here, you will be paying for a
sponsored content post on the
platform itself to reach a more
targeted set of people. Instagram 
ads have become so successful that, 
in fact, over 120 million Instagram
users were linked to a business
through Instagram ads in March 
of 2017.
How to Advertise on Instagram to
Help Your Business
Instagram could easily serve as a
boost to your business. Nowadays,
this is what longtime internet users
call “going viral.” 
With Instagram ads, you can easily
bring in more followers and make
your page look more professional.
However, navigating Instagram
might not be as easy as it sounds. To
help you with this, we have compiled
four helpful facts for learning how to
create Instagram ads for a business.
1. Know your target audience and
what they like
Perhaps the very first thing you need
to do is to know who your target
market is. You need to be able to
pinpoint your audience in order to
ensure that your ads get in front of
the right people.
By knowing your market, you should
also be able to find out what they like
and appreciate. It is important to use
this knowledge while you create your
ads, as it will encourage them to
follow your links and visit your
pages. Showing ads without targeting
the right people will be far less
effective and waste money you could
be investing elsewhere.
2. Set your marketing goals
The next thing to do is set your
marketing goals. All marketing
campaigns have objectives that
you want to reach, and running
Instagram ads will be no different. 
Choose whether your goal is to
increase traffic, increase brand
awareness, have meaningful
engagements with customers, or
simply to reach as many people as
you can. The way you run your
campaign of Instagram ads and what
content you put in them will greatly
depend on what you hope to achieve.
3. Add your Instagram ads
between Stories
A fairly popular feature on
Instagram is its Stories platform,
and it has become a wonderful place
for advertisements. Since they
disappear after a day, people usually
view most, if not all, stories from the
influencers and pages they follow
before they disappear.
As such, it is a good opportunity for
you to squeeze in some ads between
the content they are watching. You
can create amazing short video clips
of about 30 seconds regarding your
product or service. This way,
customers are left curious about you
and may go to your page for more
information.
4. Be sure to maintain creativity
in your posts to make your feed
look good
Remember, your ads are only a
snapshot of your business and
products. While it can attract
customers, it can only bring you so
far. Instagram ads are useless if the
page they redirect you to is boring or
ugly. Be sure that the posts in your
feed are visually pleasing and
attractive to customers.
Curate your feed to make it look
organized and professional. Apart
from this, make sure that your posts
are relevant and up to date.
Otherwise, people won’t see the
need to follow your page. Having a
properly curated feed with relevant
and up-to-date information is a
good way to increase your followers,
which essentially increases the
chances of conversion.
Instagram is a powerful tool that you
can use to give your business a boost.
However, an effective Instagram ad
campaign might not be that easy to
manage. As such, it would be more
efficient and effective if you let a
professional social media marketing
company like Advanced Digital
Media Services take care of it for you. 
Our people know how to create
Instagram ads and have experience
in running many different social
media campaigns. Should you want
to know more about our social media
marketing services, contact us now.
info@advdms.com
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