<p>10 Content Ideas to Drive Traffic to Your Business | 2 www.edocr.com Here are just 10 content ideas that you can use to drive more traffic to your business while informing and entertaining your target audience: 1. Blogging Did you know that small businesses with blogs generate 126% more leads than those without? Blogging is a great way to connect with the 77% of internet users who regularly read blogs. Your brand blog is a place where you can go beyond advertising and get a bit more in depth on the topics that matter most to your leads and customers. The key to effective blogging is regularly publishing quality content on topics that resonate with and appeal to your target audience. 2. Guest Blog Posts By publishing guest blog posts on relevant blogs in your industry, you can help expand your reach even further. Find industry blogs that accept guest submissions and submit posts on your area of expertise. You can also invite influencers in your industry to guest post on your brand blog in order to gain some exposure among their followers and fans. Have you ever heard the phrase “content is king”? Well, in the land of digital marketing this is often very true. Quality content adds value for your audience and helps educate and influence their purchasing decision. Not only does content help bring more visitors to your website, but it gives them a reason to stay once they are there and see what your brand has to offer. Want more leads? more leads are generated by businesses with blogs than by those without. 126% Blogging is a great way to connect with the of internet users who regularly read blogs. 77% | 3 www.edocr.com 3. Social Media Content Social media platforms like Facebook, Twitter, Instagram, and LinkedIn are effective outlets for sharing brand content and engaging with users through consistent posts. According to Pew Research Center, in the past decade social media usage by U.S. adults has grown from 7% to 65%. These numbers indicate that social media is here to stay, and you can use social media content to drive more traffic to your business and build stronger relationships with your existing customers. 4. Email Newsletters Email newsletters are an effective option for driving traffic to your brand, even for those businesses with a limited budget. One of the great things about email marketing content for small businesses is that it offers an attractive return on investment. Campaign Monitor estimates that for every $1 spent on email marketing, companies generate on average $38 in ROI. A monthly email newsletter allows you to keep in touch with customers and leads while providing quality content. Not to mention, with so many affordable email marketing tools at your disposal, email campaigns have become more cost-effective and easier to implement. 5. Case Studies The case study can help you earn trust with new leads. A case study explains how your product or service has helped a client. This content typically includes statistics and numbers that show how your company has made a significant impact for the client. This should not be written as a marketing piece, but rather a story that tells about the journey of your client and the role you played in their successes. Social media usage by U.S. adults has grown from in the past decade. 7% to 65% $38 $1 for each Email marketing content return on investment that is spent. | 4 www.edocr.com 6. Whitepapers Yet another piece of content that you can use to drive traffic to your business is the whitepaper. A whitepaper is an in-depth report that presents a problem and solution for a specific topic in your industry. These problem-solving guides allow you to educate your audience about an important issue while giving you an opportunity to show off your industry expertise. Whitepapers typically require an email address for download, which lets your brand capture the leads contact information for later communications. 7. E-books Like whitepapers, e-books can serve as great gated content that allows you to capture lead information. This content asset allows you to go more in depth on topics that are important to your industry. Make sure to choose a topic that warrants this longer content length, and avoid talking too much about your specific products and services. The goal is to educate the consumer so that he or she can make the right purchasing decision for them. 8. Videos Video content is a great way to capture the attention of a distracted audience who is often on the go. A recent HubSpot infographic reports that 64% of users are more likely to buy a product online after watching a video. What’s more, if they enjoy the video, their purchase intent increases by 97% and brand association increases by 139%. These statistics show that the time and resources spent on producing quality video content are well worth it in the end. 64% of users are more likely to buy a product online after watching a video. 97% 139% If your customers enjoy your videos, their purchase intent increases by and brand association increases by | 5 www.edocr.com 9. Infographics Search Engine Journal reports that infographics are 30 times more likely to be read than a text article. Now, this doesn’t mean that you should throw all of your written content by the wayside, given that some topics are not easily communicated in an infographic. However, it does show that infographics are an effective way to connect with users who respond better to visual information, and therefore make a great addition to your content strategy. 10. Podcasts Podcasts have become very popular in recent years. In fact, according to Edison Research, about 46 million Americans listen to podcasts every month, with the average listener tuning in to about 6 per week. This popularity has not gone unnoticed by brands like Prudential, who have found that podcasts are an effective outlet to connect with their audience. Though a podcast may not be appropriate for every type of business, it does provide an interesting way to offer thought-provoking and compelling content that helps educate and entertain the listener. Remember, developing great content takes time, effort, and a little planning. Before you dive into content creation, decide what your goals are and which types of content will help you achieve these goals. Consider which content assets work best for your leads and customers based on where they are in their buyer’s journey and choose topics that will help educate and empower them to make smarter purchasing decisions. 30X Infographics are more likely to be read than a text article. 46 million Americans listen to podcasts every month. </p>