Presented by Daniel Toriola Niche keywords may generate less traffic. However, they create visitors that are of lifetime value. As you use various tools and research to achieve top rankings for fiercely competitive terms, the time spent in doing so will be worthwhile. Click here to know more Not All Web Hosts Are The Same. Some Are Really Responsive To Customers. Backed By a 30 Day No Questions Asked 100% Money Back Guarantee, 99.9% Uptime Guarantee. Read What Our Clients Say About Us! Click here to know more Explode Your Small Business Marketing With 6 Simple Keyword Research Steps By Paul Marshall As Internet marketers, most of us are drawn to Search Engine Optimization, with the lure of free, on-going Internet traffic, sales and sales leads. For any small business marketing online, the search engine ranking for our chosen keywords consumes us, causing ecstasy when we succeed and sleepless nights when we fail. But keep this in mind about SEO: increased sales happen only IF: ** the keywords bring enough traffic; ** are obtainable in SEO competition (and) ** if the keywords will actually convert -- if they actually result in increased sales and opt-in marketing sales leads. Otherwise, it's really wasted time. Strategic Keyword Research to the Rescue We can't correctly perform Search Engine Optimization for our websites without first spending time performing keyword research. Everyone has a different idea of how to do this. Some use WordTracker, Keyword Discovery and others use Google's Keyword Research Tool. In my own practice, I started with WordTracker for my sites and for my clients. I have to tell you that I've changed my mind; my preference toady is for the Free Google Keyword Research Tool. Now that Google shows an estimated number of average monthly impressions (instead of just the old green bar), the Google tool can really help with your keyword research. If you don't have an AdWords account, you can access the tool independently (just Google: Google Keyword Research Tool). Grabbing the Best Keywords for your Website Using Google's Keyword Research Tool Keyword Research And Management Software Find The Most Profitable Keywords In Any Market. 17 Keyword Tools. Free Trial! Page 1 Presented by Daniel Toriola Step 1 -- Put your root keyword into the tool. I suggest one phrase at a time, 1-4 words in length. Click: Get Keyword ideas and wait for the results. Another option is to click: Website Content and let Google pull suggestions from your website content. Step 2 -- IMPORTANT, change the Match Type to Phrase, which adds quotes to the keyword results. This makes the tool's result most closely match organic search, ignoring the "loosey-goosey" broad match phrases for AdWords. And under the Show/Hide Columns make sure your settings display Approx Avg Search Volume. (If you're marketing a seasonal product or service you might change to a different setting.) Step 3 -- Analyze the results. What we're all trying to find is the low hanging fruit: the best balance of traffic volume, ease of search engine optimization and traffic that will likely convert. I suggest targeting phrases that are at least 5,000 to 10,000 monthly average impressions. Conversely, keyword phrases with very high monthly impressions may prove too competitive in organic search. Find the best balance for your organic optimization skills and for your industry. If your small business marketing needs to deliver you 200,000 monthly organic impressions and you choose keyword search phrases with between 5,000 and 10,000 monthly impressions, then based on my formula you'll need between 20 to 40 keyword phrases from search engine ranking to deliver you that 200,000 monthly impressions. Of course, as you discover opportune phrases that are offer greater monthly impressions and that you're comfortable optimizing for, that will lower the number of phrases needed to reach your monthly goal. Make your keyword list from this criteria. I like to copy and paste into my email program. Lastly on this point, you'll need good click-through rate data and conversion rate data either from your site or for your industry, to determine the number of monthly impressions you'll need to shoot for. Step 4 -- Evaluate the competing number of pages in organic search from Google. Is this a number you're comfortable optimizing for? While you're on the SERPs looking over the search results, look at the AdWords ads and the organic results. Does your service or product sound like it belongs on this page, for this keyword? Or, does it sound out of place? And for a search phrase to be good, normally you'll want to see several AdWords ads appearing for the search phrase. Make your list from this criteria, setting aside any keyword phrases from the previous step (at least for right now) where the competition is too steep. Phrases that look good but with too much competition, save for the future. The Ten Steps To Success Finally, a simple, easy to follow marketing system that makes sense! - And it won't break the Bank either! Page 2 Presented by Daniel Toriola This brings up a good point: Keep good notes! Otherwise, you'll come back for the next round of research and have to re-do things that you shouldn't have to. :-( Step 5 -- Evaluate the phrases still on your list for their likely commercial intention using the Microsoft Online Commercial Intention Tool (Google it). Now, this is a Microsoft tool...I use it and am glad for the data, but I don't make decisions about any keyword phrase off data from just one tool or from just one step in my process. Having said that, I wouldn't select 15 phrases for optimization where each of them shows there's not commercial intent. Keep your list of phrases that still meet your criteria and move onto the next step. Step 6 -- Evaluate your remaining list in Google's Traffic Estimator. What I look for is the relationship of average monthly impressions to estimated daily click throughs in AdWords. Do they make sense and suggest commercial intention? If one phrase has twice the monthly impressions, but only 1/2 the daily AdWords clicks, something may be wrong. You may want to look closer. The goal isn't just traffic, it's traffic that converts -- buys, sign up to your email list, calls or emails your company and becomes a sales lead, etc. When you complete these steps, you should have whittled your initial keyword list down to the "lowest hanging fruit", the most opportune phrases (easiest to rank well in) COMBINED with the largest amount of quality traffic, COMBINED with traffic that should convert. The Windows into Your Website Keywords are the windows into your website. If you target the wrong ones for your business, you won't have the traffic, sales or sales leads that you need. If you're using an SEO Company to perform your work, make sure they do it the correct way -- not the lazy way -- and oversee their work. Your site, your responsibility! If you're doing d-i-y Keyword Research, be really educated about what you're doing or your d-i-y effort could cost you more than hiring a qualified company. NOTE: Another option available from some SEO companies today for those watching their budget is to function as a Marketing Coach (or in this instance Keyword Research Coach). This is sort of a hybrid between the retail price, full-service option and the go-it-alone, time consuming do-it-yourself option. Small business marketing and achieving the search engine ranking for your chosen keywords doesn't have to be difficult or expensive if you follow my formula. And if performed correctly, the end results will be keywords that work for your business. Do you want to grow your business online? Paul Marshall offers Affordable SEO services and d-i-y Keyword Toolkit Huge keyword lists in seconds. The complete keyword management tool. Page 3 Presented by Daniel Toriola SEO Coaching. Learn more at: http://strategicwebmarketing.net/search-engine-positioning.html and receive your Free Introductory Consultation, just visit his home page: http://strategicwebmarketing.net Business Plan Software & Small Business business plan template,first time internet business owner, swot analysis, swot, Internet Marketing. Page 4 Presented by Daniel Toriola What is Keyword Elite-Is it a Powerful Keyword Research Tool? By Kitty Gunderson Hi, I was wondering if you do any marketing research online? If you do I'm pretty certain you have heard about Brad Callen's keyword research tool which is also a keyword generation tool, called Keyword Elite. If you have never heard of this keyword research tool then you are probably wondering what all the fuss is all about. With this is mind I am going to tell you just a little bit about some of the new features that this keyword research tool has added to the latest update of Keyword Elite. I am also going to include some general information regarding what and why Keyword Elite is a powerful keyword research tool! For starters, as if this keyword research tool was not already extremely powerful enough, the Keyword Elite team continues to add more keyword research tools to it, which you get for free because this software comes with Lifetime Updates. Anyway, here is a brief list of what this keyword research tool, Keyword elite, can do for you and your online marketing business: 1. When using the Keyword Elite, a keyword research tool you can easily generate keyword lists of over 10,000 keywords in a matter of minutes. 2. This keyword research tool allows you to find extremely profitable, high-paying Adsense keywords. 3. This keyword research tool, Keyword Elite, will Analize your Pay Per Click competition to find exactly which keywords are making the them the most money, and which ones are losing them most money. Kind of handy and time saving! 4. With the use of this keyword research tool, Keyword Elite you can look at how competitive your market is in terms of the organic search engine listings, as well as Pay Per Click listings. Excellent for use with article marketing. 5. The Keyword Elite research tool comes with Lifetime Upgrades! Which means you continue to get updates for your software and it is never outdated. * Plus there are way too many useful tools than I can ever list here, and I keep hearing about more new ways being discovered every day. What caught my eye was the several demonstration videos at the Keyword Elite website which shows you exactly what this keyword research tool can do for you, I highly recommend that you take a few minutes away from whatever you are doing right now, and go watch these videos. These keyword research tool videos will blow you away! Why, because I never expected to see what I saw and I cannot even come close to explaining what Keyword Elite does in action. If you do any online marketing this kind of information is priceless. I personally guarantee you've NEVER seen anything quite like this keyword research tool before! Okay then, lets wrap this up. With this keyword research tool you generate a keyword list instantly. Find extremely profitable Adsense Keywords. Analyze your Pay Per Click Competition using Keyword Follow-Up Marketing Guide Learn how to double sales for your small business. Guaranteed! Page 5 Presented by Daniel Toriola Elite, and you get to Spy on your competition! Best of all, this keyword research tool, Keyword Elite, has lifetime upgrades, unreal! K.G. Gunderson is an expert author and an online marketing specialist. Did you find this info on Keyword Elite, a powerful keyword research tool useful? You can learn a lot more about how this powerful keyword research tool can help you Dominate your Market HERE at http://www.squidoo.com/keywordelitesoftwaremarket 5 Hours To Online Success 5 Simple steps to develop and succeed with your own online business. Page 6 Presented by Daniel Toriola Related eBooks: What is Keyword Elite-Is it a Powerful Keyword Research Tool? Steps To Start an Online Business The Perfect Spy Finding A Profitable Niche - A Niche Marketing Essential Affiliate Marketing And Market Research Get more Free PDF eBooks at FreePDFeBooks.com Related Products: Keyword Coach Adwordiser CB AdWords Script Internet Marketing Video Training Vault Profitable Crafts Vol 2 Malamaal.com: A genuine resource center for Quality Ebooks and Softwares This PDF eBook is for free Distribution only, it cannot be SOLD The Silent Sales Machine Hiding On eBay All new for 2005 - 120% BIGGER - The BEST eBay success strategies all in one place - Automate your income TODAY. Click here to know more Powered By FreePDFeBooks.com ReBrand this PDF eBook with your Name / URL / ClickBank Affiliate ID for Free Startup Infoproducts Information Products for Small Business Startups, Internet Marketing and Online Advertising. Page 7