Presented by Daniel Toriola
Niche keywords may generate less traffic. However, they create visitors that are of lifetime value. As you use
various tools and research to achieve top rankings for fiercely competitive terms, the time spent in doing so will
be worthwhile.
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Explode Your Small Business Marketing With 6 Simple Keyword Research Steps
By Paul Marshall
As Internet marketers, most of us are drawn to Search Engine Optimization, with the lure of free,
on-going Internet traffic, sales and sales leads.
For any small business marketing online, the search engine ranking for our chosen keywords
consumes us, causing ecstasy when we succeed and sleepless nights when we fail.
But keep this in mind about SEO: increased sales happen only IF:
** the keywords bring enough traffic;
** are obtainable in SEO competition (and)
** if the keywords will actually convert -- if they actually result in increased sales and opt-in marketing
sales leads.
Otherwise, it's really wasted time.
Strategic Keyword Research to the Rescue
We can't correctly perform Search Engine Optimization for our websites without first spending time
performing keyword research.
Everyone has a different idea of how to do this.
Some use WordTracker, Keyword Discovery and others use Google's Keyword Research Tool.
In my own practice, I started with WordTracker for my sites and for my clients. I have to tell you that
I've changed my mind; my preference toady is for the Free Google Keyword Research Tool.
Now that Google shows an estimated number of average monthly impressions (instead of just the old
green bar), the Google tool can really help with your keyword research. If you don't have an AdWords
account, you can access the tool independently (just Google: Google Keyword Research Tool).