4 Critical E-commerce Trends to Watch in 2020

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https://advdms.com/blog/4-critical-e-commerce-trends-to-watch-in-2020/
4 Critical E-commerce
Trends to Watch in 2020
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
It’s a brand-new year and a new
decade. From the way people shop
to the way online businesses and
e-commerce trends are managed,
it’s already clear that e-commerce
is gearing up for big changes.
In 2019, the global e-commerce
market had approximately $3.5
billion sales, and this is nearly 15%
of the total share of global retail
sales. So, what can you expect in
2020?
The numbers are only expected to
increase as we continue into the 20’s.
For online entrepreneurs, it is not as
easy as sitting back and watching the
cash flow in. Competition is
becoming steeper. Digital marketing
rates are higher. Keeping up with e-
commerce trends 2020 is paramount
to succeeding in the online retail
industry. Here are your 5 best bets for
e-commerce trends in 2020.
1. Augmented Reality Enhances
Online Shopping
Shopping online has several
advantages. It saves you time, allows
you to research and compare prices
from the comfort of your own home,
and you can look into products and
services from stores across the globe.
While fast shipping options could
give online shoppers the same
instant satisfaction of retail
shopping, there has been one
downside: You cannot try the
product. AR makes visualization
of the product in your life possible.
For example, some furniture
brands now use AR to help clients
visualize how their products will fit
into their homes. Their app uses
ARKit to place true-to-scale 3D
models of the furniture in pictures
taken on customers’ Apple devices.
Experts predicted that 100 million
consumers will prefer shopping
using AR this year. For this reason,
more businesses are looking into
utilizing AR to bring the same level
of service to their online customers
as their in-person ones. While it
may appear that only larger
companies can afford this trend,
experts think it will soon become
mainstream for businesses of all
sizes.
2. Demand for Voice Search Is
Continuously Growing
Nearly 75% of US households are
expected to own a smart speaker by
2025. People are increasingly
relying on voice assistants to do
everything from checking the
weather to buying products online.
As more households use this
technology and become more
comfortable using it to make
purchases, there is a wealth of
untapped potential for online
businesses looking to get in on the
ground floor. Greater use of voice-
enabled tools online is high on the
list of 2020 trends in e-commerce
industry, and this is something
you need to keep an eye on.
3. Chatbots Improve Shopping
Experiences
Chatbots allow brands to connect
with thousands of customers while
giving them personal attention and
kind recommendations.
Most shoppers now actually prefer
to chat with bots and other online
self-service tools. Evidence showed
that 60% of clients report preferring
having apps or chatbots answer
their simple queries because of the
faster response time.
Experts predict that 80% of online
businesses will be using chatbots
this year and beyond, and they are
on track to becoming one of the
most important marketing tools
online. They are growing more
intuitive, and they use previously
collected data to help anticipate
new products that you will like. This
will improve customers’ shopping
experiences.
4. Mobile Shopping Is Still on the
Move
The greatest advantage of online
shopping is the ability to shop from
anywhere. In the US, more than half
of customers shop using mobile
devices. The same trend is taking
place in Europe, where more than
50% are also shopping on mobile.
Online businesses are doing their
best to provide a smooth user
experience on their websites with
several payment options. The
number of mobile payment
integrations stores offer will be a
herald of change this year and
beyond.
Another response to the ever-
increasing mobile users is the use of
progressive web apps (PWAs).
These allow push notifications and
give shoppers the ability to work
offline. They make online shopping
using mobile devices more
enjoyable and a lot easier.
There’s a lot of 2020 remaining, and
these top e-commerce trends will
definitely impact the industry. If
you need help enhancing your
website features to keep up with
these advancements, check our SEO
services.
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