Get Found on Google_ Learn How to Optimize Google My Business

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https://advdms.com/blog/get-found-on-google-learn-how-to-optimize-google-my-business/
Get Found on Google:
Learn How to Optimize
Google My Business
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Local search is a powerful tool for
small businesses. Eighty percent of
all consumers are now using search
engines to find information about
local businesses and to buy products
and services. If your business has
not yet incorporated Google My
Business optimization or would like
to boost your present strategies,
then the following information is
tailor-made for your business.
If you want your local business to
remain relevant and get found on
Google, then it is critical that you
discover the tools and practices that
can bring your goals to fruition.
Consider the following ways to
optimize your GMB profile for local
search.
How to Optimize Google My
Business?
Two things should complement
optimizing for local search. The
first is Google My Business
optimization. The second is to
update every aspect of your website
to facilitate local search. This all
might seem a little overwhelming
at first, but optimizing effectively
for local search is completely
doable if you follow these tips:
1. Use Google Posts to encourage
customer reviews.
Google My Business is a way of
convincing Google that your business
is legitimate. Hopefully, your reward
will be a space on the sidebar in
Google’s local search. You can use
Google posts within your account to
encourage customers to share their
thoughts and experiences about your
product or service. Make sure to
respond to these reviews.
2. One of the best Google search
secrets is internal linking.
Of course, relevant external links
can boost your website’s ranking,
but internal links can improve how
users navigate your website. They
can also assist with website
hierarchy concerns and help
distribute page ranking and page
authority among your own pages.
3. Keep creating relevant
content.
Steadily update your website with
blog posts, page content, video
content, and infographics where
needed. You can also include
content that covers customer or
product success stories along with
case studies.
4. For several brick and mortar
locations, marketers can create
specific location pages.
Location pages provide relevant
information like store hours, store
descriptions, current promotions,
and testimonials if customers are
willing. When doing Google My
Business optimization, do not forget
to add a Google Map to your website.
5. Write local content for users
and not necessarily search
engines.
When you write about local news,
events, and happenings, it may be
easier to attract a bigger local
audience. While writing in an
authoritative manner, you can still
factor in top-of-the-funnel content
that targets other things than what
your business sells or provides.
An example of local SEO would be
to write in a way that helps
businesses or individuals to get
better acquainted with your area.
You can safely mention events or
historical places, etc.
6. For local search, it is essential
that your website rank as mobile-
friendly and responsive.
Mobile and local search are joined at
the hips. When people are shopping
locally, they are likely on a cell phone
or mobile device. They use their
device to find directions, read local
reviews, and to look up contact
information.
7. Include contact information as
HTML. 
If you want to get found on Google
easily, it is best to include a name,
address, and phone number as HTML
that spiders can crawl on your website.
Remain consistent across all of your
web assets.
Do not misspell, abbreviate, or write
down the wrong address or phone
number. Make it easy for Google to
determine that your business
information is correct. If you make it
difficult, Google’s algorithm may not
show your business in search results.
8. The best Google search secrets
also include guest blog posting
and link building.
Look to your own personal network
for link building. You can also choose
to list your business in your local
Chamber of Commerce, various
trade associations, vendor and
manufacturer websites, and even
through meetups, etc. 
Grow connections by inviting
members of your network to share
their expertise and authority
through guest blogs, or by offering
to post your own on their pages.
9. Consider optimizing for voice
search.
In the coming years, voice search will
become a major component of SEO.
Therefore, it is critical for marketers
to understand how people structure
their questions when searching for
products, information, or services.
People speak differently into devices
than how they type out a search.
This will require solid keyword
research on the marketer’s end.
This also means that marketers
will have to adjust the SEO of
their content to fit a more
conversational tone for voice
search.
Local keywords are the ones that local
customers use. Google Keyword
Planner allows marketers to filter
keywords by location. This can enable
you to create a relevant list of
keywords for both organic and voice
search. These keywords should also
find their way into your Meta
content, URLs, and website copy.
As a firm that provides the best SEO
services, Advanced Digital Media
Services are experts in Google My
Business optimization. We can help
you create and use location pages and
‘About Us’ pages that are quite specific.
Make sure that when someone lands
on your ‘About Us’ page, all the
information is relevant and exact.
Reach out to us today to learn more
about how we can help to optimize
your website for local search. We have
the experience and know-how to get
the tough jobs done. We also keep our
clients informed of the process at
every step along the way.
info@advdms.com
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(877) 237-6969
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