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21 Wordtracker.com (Free and Paid Version) http://www.wordtracker.com Wordtracker is probably one of the oldest keyword research tools around. I think it is fairly decent for keyword research, but I find that some of the keywords generated are not very relevant to the search term as the list grows larger. KeywordElite.com ($174 one-time cost) http://www.keywordelite.com Keyword Elite is the brain-child of IM marketer Brad Callen. The tool is actually 5 tools in one with advanced features such as analyzing and spying on Adwords competition. It is a bit pricey at $174, but this is a one-time fee for this software tool. KWBrowse.com (Free) http://www.kwbrowse.com I love this free keyword research tool because it actually supplies you with keywords from *lateral* markets that may be related to what you are promoting. This is important because people in related markets may also be interested in what you are promoting or selling. A-PDF Split DEMO : Purchase from www.A-PDF.com to remove the watermark 22 Quintura.com (Free) http://www.quintura.com Quintura is a visual search engine that is similar to KWBrowse.com. What makes Quintura different than other search engines is that it builds a cloud of similar keywords and keyword phrases in lateral markets. SpyFu.com (Free and Paid version) http://www.spyfu.com SpyFu is another one of those “steal your competitor’s” keyword tools. With a wealth of information on millions of keywords, you can easily find the keywords from your organic and paid competitors and start adding them to your arsenal of traffic generating keywords. They have a limited free version with an option to upgrade for full membership at about $279 annually. WordButler (Free trial then $19.95/month) http://www.wordbutler.com I know the guys behind Word Butler and they are very smart. This keyword tool uses their unique HCE (Human Cognition Emulator) algorithm, which simply means you get as many related keyword groups in a niche as possible. The speed of the program is great and you can quickly export the targeted keywords to your clipboard or to a text file. 23 AdCenter Labs (Free) http://adlab.msn.com This is a great resource provided by MSN. It is more than just a keyword research tool. This tool will help you *understand* your market. You really need to spend some time at this web site to understand the power of this free resource. Nichebot.com http://www.nichebot.com I have never personally used Nichebot, but they claim to search all the major keyword research tools in one spot. Now that is handy! There are a lot of different features on this site for keyword research. Spacky.com (Free) http://www.spacky.com Another great free keyword research tool that searches Google, Yahoo and MSN for the keyword results. Spacky even allows you to download the keywords into a text file for easy copying and pasting. 24 Google Insights (Free) http://www.google.com/insights/search/ An amazing tool provided by Google that allows you to compare search volume patterns across specific regions, categories, and time frames. TheDowser.com (Free and Paid Version) http://www.thedowser.com I have never personally used this keyword research tool, but they claim to have over 77 million keywords in their database and have been collecting keyword data for the last six years. Keyword Tools KeywordExtend.com (Free) http://www.keywordextend.com Keyword Extend is not a keyword research tool, but rather a tool that can help you quickly generate the different Adwords variations such as broad, phrases and exact match. Additional features include reversing words, creating keyword lists with permutations, removing duplicate keywords and many others. This tool is free for you to use and can help you save hours of precious time. 25 GoRank (Free) http://www.gorank.com/analyze.php GoRank is a really good SEO tool that helps you determine the relevancy of your web pages based on certain keywords. If you really want to drive a lot of natural SEO traffic to your web sites promoting CPA offers, you must add this tool to your arsenal. Trellian http://ci.trellian.com/index.html Trellian compiles and analyzes internet usage statistics to create a powerful competitive intelligence tool. You can monitor your competitor's web sites to identify their major traffic sources. You can find out which sites are responsible for sending traffic to their pages, including search engines and the search keywords used. 26 Landing Pages When selecting a CPA offer, I always look at the landing page that I will be directing visitors to. I try to look for the landing pages that are easy to fill out for the prospect. Naturally, the fewer the fields there are to be filled, the better chance you have of converting the prospect into a lead. An example of easy converting CPA offers is email and zip offers. I am sure you have come across a ton of free iPod or free laptop type offers. Some affiliate networks pay up to $1.50 just for a user submitting their zip code. Yes, just their five digit zip code! No email address or other fields to fill. The landing page is pretty much straightforward and there is only one box the user fills with their zip code that may look like the following: These offers are incredibly easy to convert. Just imagine being able to get 1,000 people a day to fill in their zip code and making upwards of up to $1,500 a day. Some CPA networks will even allow you to append your affiliate URL with a code provided by the CPA network that automatically pre-populates the form with the visitor’s zip code by analyzing their IP address. That means that the only thing that the visitor has to do is click the submit button. Do you see why CPA marketing is so lucrative? Email leads are CPA offers where the advertiser is only looking for the user to submit their email address (no double opt-in is required for you to get the lead commission) and they will pay you up to $2.00 per submission. Some campaigns even allow you to pre-populate the email field with the email address of the prospect. This is powerful for email marketers who simply append 27 their affiliate URL with the subscriber’s email address and all the subscriber has to do when they hit the landing page is click the submit button. When promoting CPA lead offers that pay higher commissions than zip or email offers (i.e. $3.00+), it is crucial that you study the landing page that you will be sending the traffic to. I know of some CPA offers that will pay you close to $5.00 just for the information below. The advertiser’s landing page should be easy to read and instruct the prospect on exactly what to do. I generally like to select lead offers that only require 4-5 maximum fields to be filled in for high conversion rates. One thing you need to understand about the CPA industry is that various offers come and go. The CPA networks usually send out an email a few days before a certain lead offer is set to end. This can be discouraging for traffic brokers, especially if you have a highly successful running CPA campaign. But since you still have control over the traffic that you were sending to that particular offer, you can still monetize that traffic. When I am notified that a CPA offer is set to end on a particular CPA network, I quickly start searching the other CPA networks that I am part of for the same offer or a similar CPA offer and simply redirect the traffic to the new CPA network. You may have to take a slightly lower payout, but at least you are still monetizing the traffic that you control. I have had affiliate managers call and tell me to stop sending traffic to a certain offer because the leads are not converting on the advertiser’s back-end (advertisers have their own back-end numbers that they calculate). If you are sending poor quality traffic (for the advertiser), but converts well for you, they can ask you to stop sending traffic. I usually find that the advertiser’s landing page is the root of the problem because it does not properly qualify the prospect before the prospect fills the form fields and clicks submit. 28 Landing Page 101 The following are criteria that I follow when looking at a CPA offer to promote. I will look at the advertiser’s landing page and see how they rank against the criteria below. Headline Clarity Relevance Scarcity Social Proof Call To Action Also keep in mind that if you are creating your own landing page, the same criteria above should be followed. Headline Marketing statistics indicate that the headline is responsible for 80% of the ad copy. This means that you literally have only a few seconds to grab the attention of the prospect. Make sure that the CPA offer that you are promoting has a clear headline that captures the prospect’s attention. Use a headline that taps into the prospect’s emotions because people generally make decisions based on their emotions rather than logic. I have placed a link below to a killer resource that lists a ton of best headline words and phrases. This will save you time and go a long way towards helping you create killer headlines even if you suck at ad writing. You can download it for free from the link below: http://www.payperclickformula.com/bestheadlines.html Clarity The landing page should be clear and concise. If you choose to promote a CPA offer that has a landing page that is confusing, you will lose the prospect. You want to make sure that the landing page has a clean design and is easy to read. 29 Relevance You need to connect the dots between what your advertisement reads whether it is a banner, PPC ad, text link, etc. to the landing page. Basically the prospect should know what to expect when they click on your link. If you are not relevant to what you promised the prospect in your ad, you will be wasting the click. Scarcity People generally will respond to an ad where they have something to lose more than an ad that shows them how they will gain. People do not like the fear of loss. That is why scarcity tactics such as a time limit or quantity limit work extremely well on a landing page. For example, if you look at some diet CPA offers, they have landing pages that indicate that there are only 75 free trial offers remaining. A time limit such as “Expires In The Next 10 Minutes” also creates the sense of urgency for the prospect to complete the offer. A great tool to use on your landing pages to increase urgency is IM Triggers. IM Triggers http://www.imtriggers.com Social Proof Social proof works well in environments where people do not know what choice they should make. The use of testimonials or endorsements works well on landing pages because they provide that social proof. If you look at dieting offers like the Acai Berry offer on the next page: 30 They use celebrity names like Dr. Oz and Rachael Ray to add social proof and credibility to their landing pages. People are more prone to fill out the offer because it appears as though a credible source such as Dr. OZ or Rachael Ray has endorsed the product. Call To Action Try to promote CPA offers that have the “call to action” above the fold. This means that as soon as the person sees the CPA landing page on the screen, the form which they need to fill in is right there. The call to action should clearly indicate to the prospect what the next course of action should be. Your Own Landing Page Now if you are using your own landing, you have a little bit more control over the look. A landing page is a bridge page between your visitor and the final CPA offer. Usually a bridge page will decrease conversions because you have now created an extra click process before the prospect reads the advertiser’s web site. But if you can pre-sell the prospect on the CPA offer, it is possible to increase conversions with a landing page before you send them to the CPA offer. The key to making this work is to continually split-test key elements of your landing page.
