5 Local SEO Mistakes to Avoid in 2020

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https://advdms.com/blog/5-local-seo-mistakes-to-avoid-in-2020/
5 Local SEO Mistakes to
Avoid in 2020
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
What is the first thing that you
enter when you’re searching
online for a service or product that
you instantly need? You almost
always include your local city in
your search, right? That’s exactly
what local SEO is and how it
effectively functions in marketing
to your local consumers.
In fact, you’re a part of the 96%
mobile users who conduct local
searches for their purchases.
Whether you’re just a budding
business or an established company
with varied locations, local SEO is
your go-to strategy to reach long-
term customers and widen your
visibility.
What Are You Missing Out On?
Everything is digitally advanced right
now, and you might be missing lots of
income opportunities just because
your prospective customers cannot
find you online. Did you know that
78% of local mobile searches translate
to actual purchases? Experts
explained a few more reasons why
it’s now a necessity for your
marketing strategies:
It’s FREE! Maximize this promotion
without spending a single cent while
it’s still accessible. Need we say
more? Local search has an
outstanding reputation as the
highest converting channel
compared to other local advertising
modes. Local consumers depend on
online information about businesses
they want to patronize.
How Can Local SEO Elevate
Your Search Ranking?
Local SEO marketing has never
been more significant in boosting
your brand’s visibility, given the
higher public demand. People are
inclined to find businesses with a
sense of urgency. Evidently, they
opt for one with the easiest access
and a reliable search ranking.
When you start to personalize and
improve your local SEO efforts,
search engine platforms’
algorithms will find it easier to put
your top-notch product or service
on top of the results page.
Common Local SEO Mistakes
and How to Correct Them
1. Lack of Local Keywords
Don’t forget to use highly targeted
keywords to attract your preferred
audience. Even if you have the best
content out there, your efforts will
be wasted without the appropriate
local keywords. Research is key to
counter this. Use them wisely and
always include a specific location.
2. Missing on Google My Business
Customers are more likely to search
the word “name of service” + “near
me” or “name of service” + “name of
their location,” so failing to create a
profile here will stop you from
appearing in a local search result.
You can create a verified profile on
Google within a few minutes, and
you should make sure to include all
relevant information that your
customers will want to know.
3. Incompetent Mobile
Optimization
Mobile searches are critical in
making your local SEO effective. It
takes a few seconds for people to
switch to your competitor when
they experience an unresponsive,
slow, or disorganized mobile view.
Aim for a completely mobile-
friendly site to avoid one of the most
common SEO mistakes! Search
engines also highly consider how
easy your page navigation is when
ranking your site both in mobile and
on desktop.
4. Terrible Google and Customer
Reviews
Reviews are the selling point of
your business. About 84% of
consumers read and trust online
reviews as a major factor in
purchases. Empower your business
credibility and growth by gaining
good reviews on all your online
platforms, especially in Google.
5. Unimpressive Quality of
Content
Content is king as always with Local
SEO. The entirety of your content
must provide enriching information
to keep up with search rankings.
Localized content that’s timely is
also preferred to establish a strong
appearance against your local
competitors.
Avoiding these common SEO
mistakes can do wonders for your
business growth and return of
income. We at Advanced Digital
Media Services would love to hear
the things that you want to improve
on your website. See the list of our
comprehensive SEO services and
reach out to one of our
representatives.
info@advdms.com
EMAIL ADDRESS
(877) 237-6969
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