227_6 Types of Video Marketing Every Brand Should Know in 2021

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Promotions & Marketing
https://advdms.com/blog/6-types-of-video-marketing-every-brand-should-know-in-2021
6 Types of Video Marketing
Every Brand Should Know
in 2021
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
The world of marketing has been
rapidly changing over the past years.
It has become harder and harder to
get customers’ attention and, most of
the time, written content is no longer
enough to convince customers to
patronize your brand.
Marketing has gone beyond putting
enticing words for the customer to
read. In this day and age, a new type
of content marketing has taken over
the industry. Video marketing is
now at the forefront of any digital
marketing strategy.
Think about it, if someone wants to try
cooking a new recipe, engaging in a
new activity, or buy a laptop, where do
they go? They go to YouTube and look
for videos on how to do it or for
reviews on a specific product. As such,
it is now important to have different
types of video content to convince
customers to buy your products and
help them visualize your brand.
Since more than half of customers
are visual learners, only through
employing different types of video
marketing will you be able to
effectively catch customer attention
and maximize customer
engagement.
Types of Video Content for
Effective Marketing
If you haven’t embraced any of the
different types of video marketing
content, it’s about time for you to do
so. Here are some effective types of
video content that you might want
to start with.
Brand Story
Every video marketing strategy
should start with establishing your
brand story. Every brand has a
unique story of how they came to be,
their journey towards where they
are now, and their purpose for
existence, which is usually what they
offer to their customers. 
Starting with these types of video
marketing will give customers a sense
of connection with your brand off the
bat before you even convince them to
make a transaction.
Product/Service Demonstration
Videos
After introducing your brand and
your purpose, it is now time to
showcase your product or service and
do some product videos for
marketing. Through these types of
video content, customers will have a
full glimpse of what you offer to
them.
Apart from merely creating videos
showcasing your product or service, it
would also help a lot if you
demonstrate how they are used, how
they function, or how you carry out a
specific service to better entice
customers to purchase them.
Frequently Asked Questions
One of the most common parts of any
website is the section on frequently
asked questions. Now, here’s an idea.
Why not make this section more
interesting and engaging by
converting it into videos instead of
text? Not only will this be a fun
activity for your company, but it will
also project more authenticity to
customers with regard to your
answers.
Customer Testimonials
Arguably the most sought-after
videos online, customer testimonial
videos are must-have types of video
marketing content. Customer
testimonials provide social proof
from people who do not necessarily
benefit from others buying from
your brand, making their opinions
more appealing and persuasive to
other potential customers.
By creating videos of customers
who are happy and satisfied with
your brand, you do not only entice
new customers but, more
importantly, you are able to
strengthen brand loyalty among
existing ones.
Web Series Videos
One of the newer types of video
content are web series videos.
These are short and scripted
videos whose plot revolves around
your brand and usually capitalizes
on some event. 
For example, a flower shop can
make a series about their surprise
flower delivery service for every
occasion such as Valentine’s Day,
Mother’s Day, anniversaries,
proposals, etc. Each episode should
be short but fun or heartfelt so as to
keep your followers watching and
waiting for new episodes.
Short Film Video
These types of video marketing are
more creative but also require more
effort. You’ll have a complete film
experience with characters and a
story for your customers and
viewers to watch. 
This video marketing strategy is
typically used for garnering bigger
attention for your brand since you
can also have some sort of a
premiere night promoting your
short film and, of course, your
brand.
As you can see, there are several
types of video marketing content
that fit every part of your business
journey, from introducing your
brand right down to building brand
loyalty. If you are wondering how to
make video marketing work for
your business, Advanced Digital
Media Services has the right
answers for you!
Our team of advertisers and video
content creators will analyze your
brand and your customers to
identify which types of video
content best fit your company. Start
your video marketing campaign
with us.
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