What is Project Upstream?

Sep 14, 2016 | Publisher: edocr | Category: Real Estate & Rentals |  | Collection: Real Estate | Views: 8 | Likes: 2

What is Project Upstream? Project Upstream is a broker initiative to create a single point-of-entry for inputting, managing and distributing listings at the brokerage level. Upstream works with the National Association of Realtors® (NAR®) and Realtors Property Resource® (RPR®) to leverage its nationwide, parcel-centric platform to power this new service. Listing Distribution System for Broker Using Upstream The Upstream Solution Upstream will provide real estate brokerages with the ability to enter and store data in one place, and then distribute that data according to their company’s specific business rules and needs. Broker / Franchise System Real Estate Portals 3rd Party Publishers Marketing Service Providers MLS(s) Internal Systems MLS Broker / Franchise System Marketing Service Providers Real Estate Portals 3rd Party Publishers Other Channels Marketing Systems Today’s listing distribution model is fragmented. Brokerages are required to enter listing data into one or more MLS systems, internal systems, marketing systems, and even third party sites. The Current Challenge Typical Listing Distribution System for Broker For more information on Project Upstream, visit the RPR blog at blog.narrpr.com/upstream TECHNOLOGY ANALYTICS INNOVATION v10.21

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