Running a business is hard enough. It can be especially challenging if you have a smaller company and have to fill additional roles like sales, marketing, and customer service.
Our latest blog post, Marketing for Non-Marketers: 4 Ways You Can Promote Your Business, aims to take some of the mystery out of marketing and gives you four ways you can create buzz and attract customers to your company.
Marketing for non-marketers
As some of the major drivers of innovation and competition, small and medium-sized
businesses are major players in the economy. Even so, it can be tough to know how to
keep pushing forward and promote your business throughout its inception and growth.
Although you may not have your own fully staffed marketing department, there are
many ways you can create buzz and attract customers to your company.
Build a face-to-face network
Although everything has an online component these days, it's important to make an
impression face-to-face. This is especially true because statistics show that word of
mouth drives sales. According to the Word of Mouth Marketing Association, one offline
word of mouth impression drives sales five times more than one paid impression.
So how do you go this? Attend networking events and see if you can connect with a few
key players to exchange new and old ideas and get your company's name and mission
further out in the field. Your network doesn't have to consist only of established
professionals, either. Getting together with a group of like-minded business owners can
foster discussion about your shared challenges and help you brainstorm new ways to
market your businesses on a budget. As these other individuals and their businesses
continue to grow, you'll have built a natural network of like-minded entrepreneurs that
will stay with you for life.
Host or sponsor an event
Having an event can boost your company’s visibility and attract new customers. But it
can be difficult to get the right people to attend if all they’re expecting is a sales pitch.
Instead, try to align your event with a local cause, group, or association.
By hosting a fun public community or charity event, you and your employees can have
the satisfaction of being part of something fulfilling that gives back to the community.
Not only will this highlight your company as a strong pillar of community support, but it
will give you a natural opportunit