Advantages and disadvantages of CRM
CRM-system - a software product for managing the company's work processes and
regulating relationships
with customers. The
introduction of CRM
allows you to optimize
the sales department
and is a necessary step
in scaling your business.
In this article, we will
analyze in detail all the
advantages and
disadvantages of CRM,
as well as determine at
what stage of
development it is
necessary to introduce the product.
The advantages of CRM-system
The introduction of CRM increases customer loyalty to the company, increases
conversion rates, and leads to an increase in repeat sales. The advantages of CRM-
system:
Full history of work with the client
The main advantage of the system is considered to be the registration of all the
information about the interaction of clients with the company services. Each client in
the CRM starts a personal card, which is fixed:
1. All known contacts: phone numbers, delivery addresses, and e-mail.
2. Records of dialogs: email, telephone conversations, messages from chatbots,
and messengers.
3. Full purchase and payment history as well as a list of pending products or
preferences.
4. Client files and documents, as well as other information.
The system unloads all of the client's data from email, the company's website,
messengers, or telephony, and stores it chronologically in a CRM card. The unified
database greatly simplifies the work of the sales department and reduces the
number of manager errors or missed deals. A company manager at any time can
review client data and adjust his actions.
Detailed statistics in real-time
Among the advantages of CRM is also worth noting is the possibility of obtaining
complex reports online. The product's toolkit allows you to:
1. Track the work of each employee or department of the company as a whole.
2. Analyze and correct stages of the sales funnel.
3. Allocate workload, plan vacations, and work schedule of employees.
The head of the company via CRM