<p>Introduction to edocr.com Extracting unparallel value from your document assets Quick Introduction to edocr.com “Youtube for documents” Extracting unparallel value from your document assets Contact: Mr. Manoj Ranaweera CEO - edocr.com manoj.ranaweera@edocr.com +44 776 973 4491 17th April 2013 Private and Confidential Page 1 of 14 Introduction to edocr.com Extracting unparallel value from your document assets Table of Contents 1. Introduction 1.1 What is edocr.com? 1.2 What are documents? 1.3 What do you do with edocr.com? 1.4 How does it work? 1.5 Key components of edocr.com 1.6 Applications 2. edocr.com core functionality 2.1 Introduction 2.1 Uploading and Publishing 2.2 Sharing and Distribution 2.3. Interacting and Collaborating 2.4 Leads, Analytics and Insights 2.5 Business Pages 2.6. Benefits extended by Apps 3. Benefits 3.1. Building brand awareness 3.2 Demand generation 3.3 Lead capture 3.4 Lead nurturing and closing sales faster 3.5 Enriching customer service 4. Costs 5. Support Private and Confidential Page 2 of 14 Introduction to edocr.com Extracting unparallel value from your document assets 1. Introduction 1.1 What is edocr.com? edocr.com can be described in many ways. Some examples are: ● Youtube for documents - this implies similar rich experience to Youtube.com but for documents ● External document collaboration platform - OpenText, Sharepoint and Huddle are some of the secure document centric collaboration platforms for internal use. Think of edocr.com as the opposite, collaborating with the unknowns who could well be your next revenue paying customers ● Lead generation platform - We use your existing documents to generate leads for you 1.2 What are documents? Whilst it may sounds like a silly question, many do not understand what a document is in context of edocr.com. A document may have the format of a text file (.txt), word document (.doc and .docx), powerpoint slide pack (.ppt and .pptx), spreadsheet (.xls) or pdf. Type of documents might well be a brochure, white paper, case study, user manual, installation guide, report and slide pack. 1.3 What do you do with edocr.com? edocr.com is a great way to extract value from existing documents. It can be used to build your brand awareness, generate demand for your products and services, capture leads and nurture leads into customers, and enrich customer service, all from your existing document assets. 1.4 How does it work? Professionals and organisations such as you upload documents to edocr.com. edocr.com automatically submit the documents to Twitter, Linkedin and Facebook to stimulate document sharing after you have activated edocr Buffer app. At the same time, we submit the documents to Google and other major search engines for indexing. Anyone who come across the documents can share on up to 300 social networks manually and forward the documents to email lists. In addition the documents can be embedded on websites, blogs and newsletters. As the traffic arrives to consume the document content, we capture their identities as soon as they logs into interact with your documents. We call these leads, and leads can be immediately Private and Confidential Page 3 of 14 Introduction to edocr.com Extracting unparallel value from your document assets notified via email, so that you can strike while the lead is hot. In addition the leads can also be exported in real-time to CRM, email marketing and marketing automation web applications for nurturing into customers. Same documents can also be presented inside web applications such as Zendesk and GetSatisfaction increasing customer interactions. We are just scratching the surface of what is possible with edocr.com. 1.5 Key components of edocr.com Just like any products or services, edocr.com has four core parts to its service, and these being: ● Document publishing ● Document distribution ● Document interactivity ● Document analytics These parts are described in the following sections. In addition, the website has following additional parts: ● Document directory ● Company directory ● Business pages ● And all essential, search 1.6 Applications edocr.com can be applied in many ways to bring value to our customers, these could be from: ● edocr for Marketing - building brand awareness, demand generation and lead capture ● edocr for Sales - lead qualification, lead nurturing and closing sales faster ● edocr for productivity - easy access to documents ● edocr for customer service - enriching customer service These applications are achieved by extending edocr’s own capability by integrating with partner web applications. Private and Confidential Page 4 of 14 Introduction to edocr.com Extracting unparallel value from your document assets 2. edocr.com core functionality 2.1 Introduction edocr.com allows products, services and organisations to be discovered by prospects (in this context, a prospect is defined as an individual either representing individual needs or needs of an organisation) through documents. By publishing documents to edocr.com, your documents suddenly become shareable and embeddable resulting in large number of prospects engaging with them from reading online to downloading, commenting, etc. edocr.com is a great way to promote any business via documents, whether they are academic, public or private sector. There are four parts to edocr.com as explained before. 2.1 Uploading and Publishing The first step is to upload documents to edocr.com from your file servers. There are number of options available: ● Single upload ● Bulk upload - up to 25 documents at a time ● Email via iBeam.it ● Auto upload from Dropbox, Google Drive, Sky Drive and SugarSync via iBeam.it Private and Confidential Page 5 of 14 Introduction to edocr.com Extracting unparallel value from your document assets Once uploaded, as can be seen from above image, edocr.com displays documents in rich formats, these being HTML5 and Flash to be read and accessed from any device. 2.2 Sharing and Distribution The second step is to share the document on social networks either by manually posting to over 300 popular web services, or auto posting to Facebook, Linkedin and Twitter through edocr Buffer App. This simple act, which can be performed by anyone who come across the document, will generate significant audience, even to the extent of the document becoming viral. Documents can also be forwarded to anyone by dropping an email list to “Email this” with a short message. In the meantime, edocr submits the document to Google and other search engines for increasing discovery. We have also activated Google Authoring to improving click rates on search. 2.3. Interacting and Collaborating Anyone who come across the document can undertake number of actions in addition to sharing/distribution, these being: ● Rating ● Commenting ● Tagging Private and Confidential Page 6 of 14 Introduction to edocr.com Extracting unparallel value from your document assets ● Embedding ● Linking ● Downloading ● Viewing ● Write to author “Write to author” allows a quick way to establish a private conversation between the prospect and the author/publisher of the document, leading to greater collaboration. 2.4 Leads, Analytics and Insights edocr.com track and record all data, and we share this information with our customers (only data related to customer’s assets, assets being documents and business pages). The data can be presented in number of ways: ● Document Pages ○ Quick view counter for everyone to see ○ Detailed listing of every document view ○ Download the list as a CSV ○ Leads - profiles of who accessed your documents ○ Download leads as a csv file with detailed information ○ Export to Salesforce CRM ● Business Pages ○ Quick statistics ○ Leads with CSV download and export to Salesforce CRM ● User account ○ Aggregation of leads from all the documents ● Organisation level ○ Aggregation of leads from all employee accounts ○ Ability to export to Salesforce CRM and download as a CSV 2.5 Business Pages Private and Confidential Page 7 of 14 Introduction to edocr.com Extracting unparallel value from your document assets edocr Business Pages allows documents uploaded by all employees to be displayed fully categorised in one place, making it easier to find documents of interest, and increase the level of collaboration. 2.6. Benefits extended by Apps edocr currently have 19 apps available for immediate use. These are built by edocr, vendors and third parties, which extends the value proposition of edocr further. Private and Confidential Page 8 of 14 Introduction to edocr.com Extracting unparallel value from your document assets Apps are segmented into: ● Marketing apps: ○ Buffer - auto posting to social media ○ HootSuite - manage from one dashboard ○ Tweetdoc - Twitter reports ○ iGoogle ● Sales Apps ○ CapsuleCRM - CRM ○ Salesforce - CRM ○ Mailigen - email marketing ○ Marketo - lead nurturing ● Productivity apps ○ Malinko ○ Thetaboard ● Customer Service apps ○ Zendesk ○ Get Satisfaction Private and Confidential Page 9 of 14 Introduction to edocr.com Extracting unparallel value from your document assets ● Document Upload App via iBeam.it ○ Email ○ Dropbox ○ Google Drive ○ Sugar Sync ○ Sky Drive ● CMS Apps ○ Joomla ● Miscelleneous ○ One page Private and Confidential Page 10 of 14 Introduction to edocr.com Extracting unparallel value from your document assets 3. Benefits 3.1 Simple benefits Some of the simplest benefits edocr.com provides include: ● Publishing documents online for anyone to discover them ● Removing the need to email documents ● Make it easy to share and get feedback on products and services ● Make it easy to embed documents enriching other sites including ecommerce websites 3.2 Revenue Funnel edocr is a highly effective tool in building brand awareness, demand generation and lead capture through documents. It allows documents to be re-used over and over, resulting in greater ROI Private and Confidential Page 11 of 14 Introduction to edocr.com Extracting unparallel value from your document assets than any other service can provide. Through integrations with CRM, email marketing and marketing automation web apps, leads captured by edocr can be turned into sales faster. 4. Costs edocr.com operates a SaaS subscription model with ability to buy large quantity of document quota. As expected, payments are collected at the beginning of the month, and if paying annually, would automatically qualify for 2 months free, i.e. you pay for 10 months worth of subscription to receive 12 months worth of service. Accounts can be cancelled at any time, including upgrading and downgrading. Private and Confidential Page 12 of 14 Introduction to edocr.com Extracting unparallel value from your document assets 5. Support We provide support through number of means: ● Zendesk Help desk - FAQs and tickets - usually responded on the day of receipt. ● Community help powered by Get Satisfaction ● Twitter ● We can provide you a phone number if necessary Private and Confidential Page 13 of 14 Introduction to edocr.com Extracting unparallel value from your document assets Private and Confidential Page 14 of 14 </p>