<p>Manoj Ranaweera
2016 Apr 21
Raising £350k
Founder story..
CRM
Plus
Northern Tech
Awards
Foresight
North
Tech Centre
Manchester
Customer Records are scatted..
Email marketing
Invoicing
Sales
Social media
Credit Control
Customer Support
Marketing automation
Sales pipeline
Accounting
Customer Service
Tele sales
Tele marketing
Projects
Communications
Fulfilment
Logistics
Knowledge Base
Chat
Sales intelligence
CRM
Growth of Marketing Technology Landscape
2011 (#100)
2015 (#2000 companies)
2012 (#350)
Software products market is growing at an exponential rate with new products
entering as niche feature-lead SaaS companies filling gaps in incumbents.
Proven
AppStore
Our offering
Customer List
Earnings to date
Email
Campaigns
Customer
Support
Add Apps from UnifiedVU AppStore to build your work
space, surfacing data and functionality from all your
systems to execute your job (the workflow) faster, and
make right decisions first time.
Increase Customer Lifetime Value (LTV) driving overall
growth of the business
Companies
House
Channels
Systems supported already…
Build-once unify-many
SOLUTION
Competitive Landscape - Integration
Enterprise
Integration
Virtual
Integration
SMB
Integration
Data exchange
No data exchange
Customer 360º View Market Size
$500m in 2014
1. Fragmented market place. No clear winner.
2. Role specific solutions. No overall solution.
3. No Gartner category. Closest MDM
Competition
Chairman
Team & immediate needs before senior hires
UI UX Designer
Marketer
3 Developers
2 Sales Executives
Distribution channels..
Integration Partner Pages
Joint Campaigns
Mutual resellers and VARs
BR
AN
D
AS
SO
CI
AT
IO
N
IT Services
Legal Services
Accountancy Services
In-house
Initial full capability
Distribution Network
IT Services
and Consultants
Supply Chain
Independent developers
and ISVs
3
LA
YE
RS
Direct Sales
Inbound Marketing
Outbound marketing (later on)
M
ar
ke
ts
Ap
pr
oa
ch
Where are we today…
Started
Jan 2015
First 6 months - edocr exit
Re-started
Hired 2nd empl