On average, social media advertising costs are lower than organic content, but a combined approach still delivers the best ROI.
Learn more at https://ampifire.com/blog/average-social-media-cost-per-lead-2025-compared-ads-vs-content/
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Ads vs. Organic: What’s the Real Cost Per Lead on
Social Media in 2025?
In 2025, expect to pay around $65 per lead for social
ads, versus $95 for organic content—but industry
differences can flip these averages on their head.
Facebook leads can be dirt
cheap ($5.83–$21.98), while
LinkedIn charges a premium
($15–$350) to reach B2B
decision-makers.
For B2B SaaS, organic LinkedIn content delivers better value ($164 per lead) than pricey
LinkedIn ads ($310 per lead).
Financial services pay steeply for leads: $761 for
paid, $555 even for organic.
Organic leads often start pricier, but costs drop over
time—and they typically convert better.
The best ROI? Blending paid ads with organic content rather than betting on just one!
https://ampifire.com/blog/average-social-media-cost-per-lead-2025-compared-ads-vs-content/
https://ampifire.com/blog/average-social-media-cost-per-lead-2025-compared-ads-vs-content/
See the full cost breakdown at https://ampifire.com/blog/average-social-
media-cost-per-lead-2025-compared-ads-vs-content/
Social Media in 2025?
In 2025, expect to pay around $65 per lead for social
ads, versus $95 for organic content—but industry
differences can flip these averages on their head.
Facebook leads can be dirt
cheap ($5.83–$21.98), while
LinkedIn charges a premium
($15–$350) to reach B2B
decision-makers.
For B2B SaaS, organic LinkedIn content delivers better value ($164 per lead) than pricey
LinkedIn ads ($310 per lead).
Financial services pay steeply for leads: $761 for
paid, $555 even for organic.
Organic leads often start pricier, but costs drop over
time—and they typically convert better.
The best ROI? Blending paid ads with organic content rather than betting on just one!
https://ampifire.com/blog/average-social-media-cost-per-lead-2025-compared-ads-vs-content/
https://ampifire.com/blog/average-social-media-cost-per-lead-2025-compared-ads-vs-content/
See the full cost breakdown at https://ampifire.com/blog/average-social-
media-cost-per-lead-2025-compared-ads-vs-content/