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Introduction to Personal Branding
Who Am I?
What is Personal Branding?
Where Does Personal Branding Take Place?
When Should You Start Branding Yourself?
Why Do You Need a Personal Brand?
Things You Need to Know
How This E-Book is Organized
A Quick Overview of Branding
The Self-Branding Process
Taking Stock of Your Current Brand
Labeling Theory
Your Skill Set
Your Evolution
The Company You Keep
Balancing Your Personal Life and Professional Life
The Events You Attend
Your Worldview
Your Attitude
Developing Your Personal Brand
Coming Up With Brand ‘You’
Ethics in Branding
Owning Your Branding
Using Collateral
table of contents (1/2)
1
2
3
4
Communication Habits
Email
Phone
Texting
Letters (wha-what?)
Building Home Bases
Social Networks
Blogs
Websites
Real Life
Long Term Projects
Reputation in Real Life
Reputation Online
Grooming & Hygiene
Dress Yourself
Final Words
table of contents (2/2)
5
6
7
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Who Am I?
Hello there!
My name is Colin Wright, and I run a multidisciplinary design studio in Los Angeles.
I’ve made personal branding a big part of my business, and cultivating a strong brand has
helped my business grow while many others are dying. After spending hours upon hours
answering the questions of friends, colleagues and strangers regarding my marketing
tactics, business secrets and general recommendations on how they can increase their
chances of getting new clients or locking down a new job, I decided to put together an
ebook so that I could 1) get this (ostensibly valuable) information out to more people, 2) take
part in the burgeoning movement toward open information on the web, and 3) increase the
value of my own personal brand (if you don’t understand what I mean by this, read more of
this ebook and you definitely will