LIVE WORK GROW
Market Street brings original
insights and clarity to the
evaluation and revitalization of
the places where people live,
work and grow. Through honest
and informed assessments,
Market Street can equip you with
the tools to create meaningful
change. Our solutions
successfully merge our
experience and expertise with
the economic and social realities
of our clients. Market Street’s
community clients are
successful at creating stronger
programs, increasing
operational budgets, and
creating new quality jobs that
improve the quality of life in
their communities.
Blueprint
September 2009
1
TABLE OF CONTENTS
PROJECT OVERVIEW ................................................................................................ 2
STEERING COMMITTEE ............................................................................................ 4
INTRODUCTION ...................................................................................................... 5
Regionalism
Objective 1: Promote a greater understanding of regional challenges and
opportunities. ............................................................................................................. 7
Objective 2: Better link Coachella Valley communities through programs that
foster regional identity- and relationship-building. ................................................. 9
Objective 3: Build the capacity to advocate for issues of importance to Coachella
Valley constituencies. .............................................................................................. 12
Economic Diversification
Objective 1: Develop comprehensive internal and external economic
development marketing programs for the Coachella Valley. ................................. 15
Objective 2: Effectively develop the Valley’s identified target sectors. ................ 22
Objective 3: Provide comprehensive data collection and analysis services for
regional stakeholder groups. .............