Digital Marketing with JavaScript: 6 Tips for Effective JavaScript SEO

Over the past few years, business owners and marketers have been hearing more about JavaScript and its huge impact on search performance, leading many brands to invest in it. It has become a popular choice for coding websites, because it is easier to use, cheaper, and more interactive than other programming languages, like HTML and CSS. Read on to learn some JavaScript SEO tips to help grow your business. https://advdms.com/blog/digital-marketing-with-javascript-6-tips-for-effective-javascript-seo/

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JavaScript search engine page JavaScript SEO Google content file website JavaScript optimization Tips

Digital Marketing with
JavaScript: 6 Tips for
Effective JavaScript SEO
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
JavaScript is a popular
programming language used on the
Internet. JavaScript supports all the
main website browsers, including
Firefox, Chrome, Internet Explorer,
Opera, Edge, and Safari. Mobile
phone browsers also accommodate
JavaScript.
Google favors any software that
enhances the user-experience, and
JavaScript certainly delivers.
JavaScript can be used to update web
pages, assist in creating dynamic
content, and help marketers control
multimedia efforts. These include
JavaScript’s ability to animate
images.
With respect to JavaScript SEO, it is
important to remember that not
every search engine reacts to
JavaScript in the same manner. A
good rule of thumb is to keep
everything as simple as possible for
maximum results. The Google SEO
crawler does a good job of
interpreting web pages that use
JavaScript. 
Just remember not to block Google
from accessing CSS or JSS files. CSS
and JavaScript resources stored in
separate files without the proper
code can block Google from
retrieving information. Google can
better index content when it is able
to retrieve JavaScript and CSS files.
Pay particular attention to your
robots.txt files. This file’s job is to
specify the parts of your website
that you want crawled. The file
also tells search engines which
pages you do not want to be
crawled. As a side note, Content
Index-State crawling may present
problems in an exchange server
database. This entails taking it
from a crawling to a healthy state.
Here are several JavaScript tips to
consider when planning your
JavaScript SEO strategies:
1. Robots.txt provides search
engines with an ability to crawl
websites. When site owners block
Google from accessing robots.txt,
web pages can appear differently
to users and web crawlers. This
makes it difficult for users to fully
enjoy their online experience, and
Google is all about user experience. 
2. One of the best JavaScript
optimization tips is to run audit tests
constantly. These should focus on
the following areas: Check to make
sure that the document object model
contains key content. Check that
JavaScript does not remove content
or links after rendering. Make sure
that Google can effectively index
your URLs and content.
3. Also, test to see how your website
renders on different devices. Your log
file data can reveal where search
engines experience difficulty in
accessing your website pages that
rely heavily on JavaScript. If the
page’s rendering speed is too slow,
users will bounce and go elsewhere.
4. Consider fallback content. Fallback
pages can display in place of a
JavaScript page. These pages can
contain content that uses HTML for
code. However, keep in mind that
fallback pages are tricky to do and can
be time-consuming. If taking this
route, it is always best to start with a
basic approach. Plan to feature only
the most important text along with
proper formatting features.
5. A progressive enhancement page
may be able to address the user
experience with respect to each
browser used and the browser’s
bandwidth.
6. With respect to JavaScript SEO
web apps, you can always choose to
serve different page versions for
spiders to crawl. This can be a
successful way of gaining additional
SEO ground.
SEO and Page Rendering
Considerations
Google and other search engines
can read JavaScript quite well.
Just keep in mind that crawlers
are hard at work interpreting the
content of billions of websites
around the world. So, it is
important to use Javascript SEO
in ways that make it easy for
search engines to render pages.
JavaScript does require a little
more work from search engines
than HTML alone. When indexing
a website, Google makes several
passes. The first pass looks at
HTML content. The second pass is
when crawlers return for any
JavaScript that needs rendering.
Search engines will continue to
evolve. This means they will be
able to interpret your JavaScript
much easier or they will not. Stay
on top of SEO trends and Google’s
algorithm changes by always
checking and following new
JavaScript optimization tips.
It is also wise to partner with digital
marketing experts who understand
SEO and what it takes to rank for
major search engines. If your
company is looking for web
designers with experience and know-
how, Advanced Digital Media
Services can provide the JavaScript
SEO solutions your company needs
to grow a sustainable online
presence.
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