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HOW TO INCREASE EMAIL SUBSCRIPTIONS WITH LIST MANAGEMENT
www.mailigen.com
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
BEST PRACTICES IN EMAIL MARKETING
HOW TO INCREASE EMAIL SUBSCRIPTIONS
WITH LIST MANAGEMENT
5 BEST PRACTICES
HOW TO GUIDE
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HOW TO INCREASE EMAIL SUBSCRIPTIONS WITH LIST MANAGEMENT
www.mailigen.com
© Mailigen Email Marketing Solutions
Phone: (+1) 718 303 1864
5 WAYS TO INCREASE YOUR
EMAIL SUBSCRIPTIONS WITH LIST MANAGEMENT
How do some organizations gather and maintain extensive email marketing lists? Lists require proper care and
feeding, good list management practices are the key to building and maintaining a great email marketing pro-
gram. Clean lists = good email marketing. If you are starting a list from scratch, importing a spreadsheet or mi-
grating from one email marketing tool to another we offer some tips on how to increase your email subscriptions
through list management tactics.
WEB SIGN UP FORMS
Web sign up forms offer opt-in subscriptions for list build-
ing. You can use web sign up forms to create and custom-
ize forms for your website and include the form to capture
visitor email addresses. Web forms also allow you to build
multiple lists from the same form so you can better target
and segment your email campaigns. Be sure to use double
opt-in and CAN-SPAM compliant web forms to build your
lists.
PERSONAL INTEREST AND
DEMOGRAPHICS
When you are first getting started you may not have
enough information to create a highly segmented set of
lists so it is best to start with a personal interest approach.
Once you begin to engage your list, you will acquire
more information and begin building out more detailed
segmentation. Personal interest can be captured through
web form sign ups and by allowing subscribers to man-
age their preferences in the email service provider’s (ESP)
subscription management tools. Do not overwhelm new
subscribers with requests for additional personal informa-
tion. Collect more data over time to help improve yo