Coverage: TALON Has
the Tools For
Companies to Comply
After decades of attempts to transform the healthcare system into a true
market-one in which forces like competition between providers based on
quality and pricing can bring prices down, it is finally happening.
The federal government's new Transparency in
Coverage Rule based on provisions of the Affordable
Care Act means that 212 million consumers will be
given ready access to the prices of virtually every test
and procedure so they can decide for themselves
whether to spend, say, $800 for an MRI of the lo
Believe me, the prices for an MRI of exactly the same quality can
be that dramatically different, within a 10 miles radius-or less.
As of January 1, 2023, employers can be
fined $100 per insured individual per day
for not arming them with access to
comprehensive, transparent, easily
accessible competitive pricing options.
The company I founded-TALON -provides employees with a
revolutionary software solution that gives them the actual prices of
every conceivable medical test and service for miles around them.
It's called MyMedicalShopper, and it
turns them into smart consumers of
health care services-getting the
same excellent quality care,
sometimes for 1/10 the price.
In an outstanding example of the beauty of modern technology, the prices of every lab study, every EKG,
every MRI and every other test or procedure available in any given area or region will, by law, be made
available to consumers via, say, apps on their mobile devices so they can comparison shop an
In the past-and it will soon seem
like the distant past-many
consumers didn't think much
Many consumers have high deductible health plans and just
aren't going to pay $5,000 for something that they can get
nearby for $400.
Think about the successful, user-friendly
GoodRx program that allows consumers to
compare prescription drug prices at every
retailer within a radius they determine, with
a few clicks of a mouse or taps on the
screen of their mobile device.