The global pet insurance market was valued at USD 6.05 billion in 2018 and is projected to reach USD 18.11 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.1% during the forecast period
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Pet Insurance Market Size, Share & Forecast
Report to 2032
The global pet insurance market is experiencing significant growth, driven by increasing pet adoption rates,
rising veterinary costs, and growing awareness about pet health. As pet owners seek comprehensive
healthcare solutions for their companions, the demand for pet insurance policies is on the rise.
According to Fortune Business Insights, the global pet insurance market size was valued at USD 6.05 billion
in 2018 and is projected to reach USD 18.11 billion by 2032, growing at a compound annual growth rate
(CAGR) of 8.1% during the forecast period. In 2018, North America accounted for USD 1.42 billion of the
market, representing a 23.47% share.
Top Companies in the Pet Insurance Market
Leading players in the pet insurance industry include:
Trupanion
Nationwide Mutual Insurance Company
ASPCA
Healthy Paws Pet Insurance, LLC.
Embrace Pet Insurance Agency, LLC
Figo Pet Insurance LLC.
Anicom Holdings
Agria Pet Insurance Ltd
24PetWatch
Pets Best Insurance Services, LLC.
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Key Industry Developments
In June 2021, Trupanion announced plans to expand its overseas growth by hiring Wheeler from
Agria Pet Insurance Ltd. Wheeler will assist in Trupanion’s international expansion across new
markets in Japan, the U.K., Brazil, and Western Europe.
Market Drivers:
Increasing Pet Adoption: The rising number of pet adoptions globally is a significant factor
propelling the pet insurance market growth.
Rising Veterinary Costs: The escalating costs of veterinary services are encouraging pet owners
to opt for insurance policies to mitigate expenses.
Growing Awareness: Enhanced awareness about pet health and the benefits of insurance
coverage is influencing market expansion.
Innovative Insurance Schemes: Introduction of multi-pet insurance policies, allowing coverage
for multiple pets under a single policy, is attracting more pet owners.
Market Restraints:
Lack of Awareness in Emerging Markets: In developing regions, limited awareness about pet
insurance hampers market growth.
High Premium Costs: The cost of premiums can be a deterrent for some pet owners, affecting the
adoption rate of insurance policies.
Market Segments
By Policy Coverage Type
Accident & Illness
Accident Only
Others
The accident & illness pet insurance segment is the leading segment in the global pet insurance market,
owing to its comprehensive coverage options that appeal to a broad customer base.
By Animal Type
Dog
Cat
Others
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By Provider
Public
Private
Market Regional Insights
Europe: Europe held the maximum revenue in 2018 and is projected to dominate the market throughout
the forecast period. The increasing number of start-ups and government initiatives to promote pet adoption
in European countries are major market drivers. Notably, the concept of pet insurance originated in Sweden
in 1924, and since then, it has become the biggest user of pet insurance by the proportion of pets covered.
North America: The market in North America is estimated to flourish owing to the increasing pet insurance
penetration rate in the U.S. and Canada. Although the penetration rate of pet insurance in the U.S. is lower
than 2%, the growth in pet adoption across the past few years positions the U.S. to hold significant shares
across the forecast period.
Asia-Pacific: The Asia-Pacific region is anticipated to witness substantial growth, attributed to rising
disposable incomes, increasing pet ownership, and growing awareness about pet health insurance. Anicom
Holdings is a leading pet insurance company operating in Japan, holding approximately 60% of Japan’s
growing market.
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insurance-market-101956
Future Market Scope
The pet insurance market is poised for robust growth, projected to expand significantly during the forecast
period. Factors such as technological advancements in policy management, the introduction of innovative
insurance products, and strategic partnerships are expected to drive market expansion. Additionally, the
emergence of new companies entering the industry is expected to lead to market fragmentation,
encouraging established players to offer innovative schemes and discounts to maintain their market
position.
Conclusion
The pet insurance industry is on a trajectory of significant growth, fueled by increasing pet adoption, rising
veterinary costs, and growing awareness about pet health. As companies continue to innovate and expand
their offerings, the market is set to offer improved and accessible insurance solutions for pet owners
globally.
Frequently Asked Questions (FAQ’s)
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