Season Two Of Commodity Docuseries
Reveals Rare Look Into Niche Perfume Brand
Commodity, one of the first direct-to-
consumer fragrance company,
announces that the second season of
its mini-docuseries on its journey
towards rebuilding its brand will be
officially relaunched in September.
The minimalist perfume business
shuttered in 2019, was repurchased
by the owner of Europerfumes in
late 2019, and is now working
towards revitalizing its image while
maintaining its flagship scents.
The brand began its story back in
2013 with the intention of developing
20 high-quality perfumes in
collaboration with some of the
world's most respected artisans and
empowered you to try their scents
before you buy.
This unique business
model propelled the
company into the spotlight.
It announced that it was
shuttered in early 2019, to
the shock of many fans.
Vicken Arslanian, who is the
owner of Europerfumes,
decided to purchase the brand
to maintain Commodity's one-
Arslanian, who calls himself the
brand's "Re-Founder", decided
that a way to reboot the
company's image was to be
transparent to the fans of
He decided to release a
docuseries which details the
entire relaunch journey of the
The nine-part video series
comprised season one and
offered exclusive back-stage
access to the ins and outs of
Season two talks about the
future of the company and
includes fans in its decision-
nces.com to learn more!