Presented by Daniel Toriola
Email marketing can be a very effective tactic for today’s retail store. In an economy where competition is
intense, email marketing can give you the extra boost you need to get people into your store and increase
sales.
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Simple Yet Effective Marketing Using Emails
By Terry Detty
Like any type of marketing, email marketing involves a great deal of time and effort to ensure the
marketing campaign is effective. This is important because an ineffective marketing campaign of any
type is a waste of money and resources.
Spending a great deal of time, energy and money into an email marketing campaign which is not
reaching the members of the target audience and is not convincing recipients of the email to make a
purchase or visit your website is not worthwhile. This article will discuss how to implement an effective
email marketing strategy to ensure your business, financial and personal goals are being met.
One of the most important aspects of marketing effectively with email is to ensure your marketing
efforts are reaching the members of your target audience. One way to do this is to ask former
customers as well as potential customers to join your email distribution list.
This will help to ensure the majority of members on your email distribution list have an actual interest in
your products or services. This is important because you are much more likely to generate sales when
you are marketing to this type of an audience than you would if you were marketing to a much larger
audience without an interest in your products.
Another aspect of marketing effectively is to hire an experienced professional writer to draft the content
for your emails, e-newsletters, email courses or any other methods you are using to email your
message to potential customers. Having your content written can give you a significant