Top Digital Marketing Strategists: Should You
Keep Your Social Media In-House?
Are you unsure about managing
your brand's social media?
Considering outsourcing, but not
sure if it's right for you? Kyber
Digital has the answers in this
The report has been launched for
individuals and businesses who use
social media as an engagement tool
to explain why managing it in-house
is more beneficial than outsourcing
to an outside firm.
While the world has been closed off
throughout the pandemic, users of
social media have soared, and more
people than ever before use platforms
like Instagram, Facebook, Twitter and
TikTok to get a better understanding of
companies and businesses.
The latest report from Kyber
Digital examines the use of
social media as a marketing tool,
particularly the difference
between its success in-house,
and when outsourced.
Though the report acknowledges that
some business tasks can benefit from
being passed on to external companies
for their expertise, the report advises that
no other company can access the all-
important voice of your brand when
posting on social media.
The article continues by breaking down the
three most important reasons that in-house
marketing works, covering the in-depth
knowledge of a business that you have access
to in-house, the organic contact you have with
customers, and how it can help your business
become a source of information.
Despite the report's title, Kyber
Digital acknowledges within the piece
that some types of business can do
well when social media management
is outsourced, particularly e-
commerce businesses with a strong
The report advises that not every
brand needs a presence on every
platform, and that the first step to a
good social media strategy is to
decide which platforms are most
appropriate for you.
This latest report release is in line with
Kyber Digital's commitment to offering
valuable insights and advice for
businesses, alongside expert
marketing strategy services to help
brands to find their voice and unique