Conversify co-founder to speak at the University of Denver
Monique Elwell speaks about social media "shiny objects" at marketing roundta
10.21.2009 – Conversify co-founder to speak at the University of Denver
This week, Conversify co-founder Monique Elwell will appear at the University of
Denver to speak about social media. On Oct. 22nd at 5:30 pm, Elwell will address
the Daniels College Marketing Roundtable at an entry level workshop titled "The
Shiny Object Syndrome: Social Media without Strategy is Just Hype”.
Monique Elwell started her career during the '90s dotcom boom on Wall Street.
Working for investment banks such as Smith Barney, Union Bank of Switzerland,
Merrill Lynch and Wit Capital, she published equity research reports on the nascent
Internet industry providing her with unprecedented access to the movers and
shakers from the Silicon Corridor to Silicon Alley to Silicon Valley.
Later, she led the travel and leisure practice at Iconoculture, a consumer insight and
trend company. She covers the gamut from business and marketing strategy to
consumer insight with special attention to how consumers engage in technology
and create communities. Over the years, her clients and coverage have ranged from
Walt Disney Parks and Resorts, Excite and Starwood Hotels and Resorts, Yahoo,
Harrah's Resorts and Casino, Lycos and Vail Associates International.
Elwell is available for interviews and guest blog posts by contacting Shelli Martineau
Conversify is a strategic social media marketing and communications company
engaging consumers through blogs, microblogs, social networks, multimedia
sharing sites, virtual worlds, and more. Recent clients include Kasasa, Romane,
and Wine Sisterhood. Founded in 2003 by Web pioneer Aliza Sherman, the company
moved from a strategic Internet consultancy to a focus on social media in January
2009 when e-entrepreneur and marketing pr