Search engine optimization and digital marketing are continuously updating processes. As Google aims to make the search engine experience smoother and more accessible, the tech company introduced an algorithm update: passage ranking. How will the Google Passage Ranking affect SEO? Will it bring significant changes to how people do search engine optimization? https://advdms.com/blog/everything-you-need-to-know-about-google-passage-ranking/
Everything You Need to Know About
Google Passage Ranking
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In 2021, Google announced a new algorithm called
“passage ranking” via a tweet. This statement
caused quite a stir
in the world of digital
marketing and search engine optimization (SEO).
Even the slightest change can affect how a
website ranks on Google. But how will the Google
Passage Ranking affect SEO? What is Passage
Indexing? What exactly does it do, and what do
these changes mean for your website?
Google Passage Ranking is often used and
interchanged with passage indexing, although
Google’s Martin Splitt insists that the correct term
is Google Passage Ranking. But, regardless of the
semantics, digital marketers and SEO analysts are
more concerned about the changes this new
algorithm can bring.
As SEO becomes more complex, Google aims to
simplify the process of searching content for
casual users, and passage
indexing was
developed for that purpose. Google updates
Google search from time to time, providing a
rundown of
additional
algorithms.
These
developments aim to help users have a smooth
search engine experience with accurate search
results.
In
their announcement, Google’s algorithm
updates involved an artificial intelligence (AI)
system called BERT language systems that
updates Google search to bring more relevant
results to their search engine. The algorithm
updates include helping the search engine
understand misspelled words and Google
passage indexing.
Google Passage Ranking and SEO
Understanding algorithm updates like passage
ranking can be overwhelmingly complex. But
passage
indexing and ranking are more
straightforward concepts compared to other
algorithm updates. Passage indexing works as
an automated feature that will show users
different sections from pages into a single
search result. Even though the topic is slightly
different from the main topic that the user inputs
into the search engine, passage indexing will still
include that topic.
What Is a Passage?
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