How to Deal with Fake Negative Reviews of Your Business Online

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ADMS
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https://advdms.com/blog/how-to-deal-with-fake-negative-reviews-of-your-business-online/
How to Deal with Fake
Negative Reviews of 
Your Business Online
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
In the world of online businesses,
everything posted on your website
and social media accounts will be
your road to success or the reason for
your failure. Online reviews have the
biggest impact on your business
because they are what most of your
future customers will base their
opinions on.
Too many negative reviews can do
serious damage to your reputation
and, eventually, to the business itself.
However, you can control your online
reputation by doing something about
your problem with negative reviews.
In some cases, not all of the reviews
you get are real. There may be
spammers or competitors out there
who want to harm your business by
planting these negative reviews. That
is why you need to know how to spot
negative reviews and how to deal
with them effectively.
How to Spot Fake Reviews
1. Vague and Lacks Detail
Fake reviews often lack detail and
use general terms about their
experience with the product. If the
reviews you are getting have started
to become vague and mainly focus
on how your products “suck” without
giving a specific reason why, there is
a huge chance they are fake.
2. Uses First-Person Pronouns
Most of the time, when reviewers
want to sound sincere, they try too
hard by using too many first-person
pronouns like “I” and “me”. This may
be the case with most of the reviews
you get, but try to keep a lookout for
the types of reviews that use first-
person pronouns a little too much.
3. The Reviews are Only Either
One Star or Five Stars
A lot of fake reviews only aim to
either dramatically increase or
diminish the average rating of a
product or company. If a review is
extremely negative, you can trust
that it is a fake one.
4. The Reviewer Has a Suspicious
History
If you get more than one negative
review from a single user, you can
check their account and see if they
have posted reviews for other
products. 
If the reviewer doesn’t have any
other reviews, has too many reviews,
or uses the same review for other
products, it is surely a fake account
and is just spreading negative
reviews to try and bring your average
rate down.
How to Deal with Fake Negative
Reviews Online
Now that you know how to spot the
fake reviews from the real ones, it is
time to learn how to deal with these
fake negative reviews:
1. Don’t Act Right Away
Upon realizing that someone is trying
to sabotage your online reputation, it
is normal to feel angry. But it is very
important to take a step back, pause,
and think about your next step
calmly. Always remember that you
have to act professionally and think
clearly before you act.
2. Get the Review Removed
The first step of digital reputation
management is to get rid of all the
negative reviews on the internet.
Although there is no guarantee that
the fake review will be taken down
because the review sites simply
cannot remove all the negative
reviews you want to get removed,
there are still other sites who can
help you eliminate the fake negative
reviews about your business like
Facebook, Yelp, and Google.
3. Respond to the Negative
Review Publicly
Responding to the negative reviews
you will receive may not be on the
top of your list, but it is still an
important step in order to control
your reputation online. When the
customers see you respond to the
negative reviews, they will see that
you are open to improvement and
may lead them to try your products
out.
Before you start responding to
negative reviews, draft a polite
response that addresses the negative
points of the review. Be professional
and don’t say anything negative
about the reviewer because this may
offend other potential customers.
You can also invite the reviewer to
contact you to resolve the issue and
show your customers that you care.
4. Attract More Positive Reviews
One negative review can have a
huge impact on your business if it is
the only review you have. But if you
have hundreds of positive reviews,
your potential customers will not
pay any attention to one negative
review. That is why you have to
focus on getting more positive
reviews as much as you can.
You can partner up with online
systems like Advanced Digital Media
Services to handle all the digital
reputation management tasks for
you. We can help you deal with all
the fake negative reviews and gain
more positive reviews in the process.
All you need to do is have a quick call
with us and set up a meeting to
discuss everything you need to
control your online reputation. You
don’t have to worry about the
reviews, because we are experts in
reputation management and we can
handle everything for you.
info@advdms.com
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