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Anchor Texts Compared To Keywords:
A Full Dysfunction
One of the first questions new business ask us is the difference between anchor text and keywords.
Aren’t they the same thing? No, not exactly.
They seem similar, and each appear in your content, but there is a substantial difference between the
two. Not understanding how anchor text and search phrases each work could cause your site falling
along the search engine results pages (Search engines), or worst case, a lack of success.
We’re going to talk about anchor-text and SEO along with break down the difference among anchor text
and key phrases. Let’s get into it!
Keywords and phrases vs. Anchor Text
Keywords are words as well as short phrases that lots of people are searching for on the internet. Some
of the most popular key phrases on Google include “weather,” “internet rate test,” and “restaurants
There are thousands of keywords for any one topic, and some are more competitive than these. SEO
professionals position their competitiveness as outlined by keyword difficulty or even KD. The super
challenging keywords are some of the most coveted by sites.
Like keywords, anchor texts are small phrases in your content. The difference is anchor-text is
hyperlinked to a different page or internet site. Internal and external links really are a big part of
Both keywords and phrases and anchor text messages can boost your online ranking when used
The Relationship In between Anchor Text and Search engine marketing
Anchor text is one of the important factors that will determine the viability of the website and
drastically affect your Search engine optimisation efforts. It’s not the actual end-all and be-all to Yahoo
and google ranking but is amongst the more important ranking factors. Anchor text affects Search
engine marketing significantly because it explains to your reader where possible information that’s
relevant to their particular search, something Search engines takes very seriously