Top 7 Tips for Successful LinkedIn Marketing

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https://advdms.com/blog/top-7-tips-for-successful-linkedin-marketing/
Top 7 Tips for Successful
LinkedIn Marketing
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
If you’re a company looking for new
ways to create brand awareness and
market your products or services,
you’ll want to take advantage of the
opportunities available in LinkedIn
marketing. By building a solid
LinkedIn marketing strategy, you
can create another pipeline of leads
for your business, but first, you
want to learn how to market on
LinkedIn successfully. Here are
seven top tips to use:
1. First Impressions Count
Marketing on LinkedIn can be
accomplished in several ways.
Your first opportunity is to create
a LinkedIn profile that stands out
from the crowd. When someone
lands on your profile, it gives you
a chance to create a strong first
impression.
List your achievements, skills,
previous work and continue to
optimize when you have anything
new to share. When you add your
summary, a story of who you are,
your interests, experience, and
goals you’d like to achieve, you can
create a personal profile that is
interesting to read.
2. Make Your LinkedIn Company
Page Engaging
The second aspect of your LinkedIn
marketing strategy should include a
LinkedIn Company Page that’s
engaging. Treat this as a profile for
your business, which includes
information associated with your
company and your employees. Your
main goal is to provide engaging
content.
You can accomplish this by posting
helpful advice, tips, and resources
related to your specific industry.
When you act as a leading company
that can provide solutions for
problems, potential customers are
more likely to be interested in what
you have to offer. Also, be sure to use
rich media when doing this. You’ll
receive higher engagement when
you include YouTube videos, images,
or SlideShare presentations.
3. Create Showcase Pages to
Highlight Products
A great way to highlight specific
product lines or brands is by
creating a LinkedIn Page for
individual products. This acts as
an extension of your company
page, which allows you to create a
customized message and home in
on specific areas of your company.
This content can be used by other
LinkedIn users to follow products
or topics that they find interesting.
When you create this type of
content, it is introduced in their
news feeds, which can provide a
higher level of engagement.
4. Create Multiple Connections
When doing LinkedIn marketing,
one of your main goals is to create
several connections. It’s important
to make connecting with everyone a
goal you always strive for. You never
know when a breakthrough or a
huge opportunity may present itself.
If you don’t branch out and connect
with a large group of new people, you
won’t have as many opportunities to
create strong connections with like-
minded individuals. The best way to
begin this is by connecting with
everyone on your current contact list.
Add a link of your LinkedIn profile to
other social networking sites and
your business card. Make sure this is
also near your signature on every
email you send.
5. Start a Strong Community
One way that you can improve your
LinkedIn marketing strategy is by
starting a LinkedIn group. When you
are seen as a leader who provides
valuable information in your niche,
you’ll build a reputation as being
someone to talk to when questions
need answers. When you start a
specific group on LinkedIn, people
can join the group, and they’ll see you
listed as the creator along with the
URL link of your business website.
You’ll find a section for listing job
opportunities and a discussion
forum. Once your group starts to
grow, you can send a message to
every member, which gives you a
chance to market yourself and
share valuable content. Self-
service ads are also available as a
paid strategy, which can allow you
to increase the visibility of your
community to gain new members.
6. Utilize Content Ads for
LinkedIn Marketing
LinkedIn marketing can also be done
by running social ad campaigns. Be
sure to have specific goals in mind
when you initiate your strategy. Are
you trying to increase followers, find
more members for your community,
or drive traffic to a landing page?
Have a strategy in place before you
use this powerful tool.
Also, when you run ad campaigns on
LinkedIn, be sure to test them to find
the most effective and efficient ones.
If you create a banner ad that goes to
a specific landing page, be sure to
include a call to action, which also
describes what you’re offering.
7. Track and Adjust Your Content
Before you begin LinkedIn
marketing, create your business
goals. When you have a defined
strategy put in place, you can
measure your success and adjust
your content periodically to match
the direction you want to lead your
company in.
This might include getting more
clicks and generating traffic to an
external landing page, creating more
engagement with potential and
existing customers via comments,
shares and likes, or utilizing opt-in
forms to convert new leads. Once
you determine and define clear
goals, you’ll be able to measure them
with specific, consistent metrics.
Take Advantage of LinkedIn
Today
LinkedIn marketing may be one of
the most overlooked ways to benefit
your business. If you’re interested in
working with a top digital media
company that understands how to
take advantage of this opportunity,
contact Advanced Digital Media
Services. You’ll have a chance to
work with a social media marketing
expert who can assist you with your
marketing needs.
info@advdms.com
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