5 OUTDATED SELLER BELIEFS AGENTS SHOULD DEBUNK
By Carl Medford - June 16, 2019
Any seller who has not sold a home in the past five years is in for a shock: Everything they thought they knew
about selling a home has changed.
Sellers who do not understand the new rules of engagement can easily make costly mistakes and jeopardize
their chances of a sale.
H O T O F F T H E P R E S S E S F R O M
The success of HGTV and the plethora of online information has shifted
the ground rules of real estate sales
3 fundamental changes
These three changes have altered the homebuying and selling landscape forever.
Change 1: The advent of HGTV
Buyers spend countless hours watching HGTV and have developed extremely refined tastes. They know what
they want and when they look at homes for sale. They are looking for properties that look similar to what they
have seen and liked on TV.
Change 2: The advent of mobile devices and HD internet connectivity
Buyers used to have to visit a home to add or remove it from their short list. No longer the case, today’s sellers
have between seven and 10 seconds to sell their home, and those seconds are on a mobile device anywhere on
the planet — not in any home for sale.
If a buyer does not like an online listing, they will move on to the next home in a heartbeat and will
usually not come back to review.
If they do not like what they see on their device, they will never waste their time visiting in person.
Change 3: The advent of internet real estate sites
Realtor.com, Zillow, Trulia and a host of broker-owned sites have populated the internet with user-friendly
websites that provide property data, historical facts, HD pictures, automated valuations, neighborhood and
school info, and more.
They have completely removed the need for buyers to visit in person to determine if they like a home. Once a
buyer has shortlisted available inventory, they only visit the select few they like.
These three changes have not only revolutionized the way buyers search for and view prospective homes, they