Which Google My Business Fields Greatly Affect Your Ranking?

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https://advdms.com/blog/which-google-my-business-fields-greatly-affect-your-ranking/
Which Google My Business
Fields Greatly Affect Your
Ranking?
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Because of how sophisticated our
technology has become, there are
now several ways to target customers
in your business location. One such
way is by using Google My Business.
In fact, Google My Business (GMB)
has become a critical component of
success for most local businesses,
since it is the primary way customers
can connect with businesses.
Customers can either use Google
Maps to search for certain types of
businesses in their location, or run a
Google search for to find what
they’re looking for. In both cases,
you would need a listing with
different Google My Business fields
filled out for your business to appear
in the search results.
However, having a Google My
Business listing may not be enough. In
the digital space, you need to
immediately catch the attention of the
customer, and this can only be done if
your listing has a high Google My
Business ranking, meaning it appears
at the top of the search results.
Without a high Google My Business
ranking, your listing has no chance of
being noticed as it could easily drown
in the sheer number of search results.
As such, the question for most
businesses is how to rank higher on
GMB. Much like any other search
engine, there are preset GMB
ranking factors that affect whether
your listing will land on the first
page or get caught in between other
results.
Most of these factors have a lot to do
with the different Google My Business
fields available to you. How you use
and maximize these Google My
Business fields will determine where
your listing lands.
Fields that Affect Your Google My
Business Ranking
Business Name
While you may be wondering why
your business name should influence
your Google My Business ranking, 
but unfortunately, it does; and of all
the Google My Business fields, it may
even have the most weight.
It all has to do with keywords. Some
business names are very rich in
keywords, giving them a head start
over competitors. In fact, some
businesses have actually started to
take advantage of this and stuffed
their business names with rich
keywords.
However, this is something you
should never try to do, because it is
actually against Google My
Business guidelines. Instead, what
you can do is send a complaint
against competitors who do this.
Category
Of all the Google My Business fields,
your category is probably the most
important of the GMB ranking
factors. By helping Google
understand the core of your business,
it makes your listing appear for the
most relevant search items and gives
you a high Google My Business
ranking, thereby increasing your
chances of conversion.
Apart from your primary category,
Google My Business allows you to
choose secondary or additional
categories that may also be connected
with your business. 
Because of the importance of
choosing the right categories, we
encourage you to list down several
possible categories and change
them up every week to see in which
category you get the most frequent
appearances and high Google My
Business rankings.
You also have to stay updated as
Google adds more categories from
time to time. By keeping up-to-date,
you will be able to check if the new
categories are more specific and 
suited for your business.
Reviews
Reviews are absolutely critical for
any business online to become
successful. For Google My
Business, this field also makes up a
considerable factor in increasing
your Google My Business ranking. 
Apart from the rankings, however,
reviews have a direct effect on the
customer especially since most of
them consult the reviews before
making any purchase or transaction.
Business Website
Lastly, your business website also
affects your Google My Business
ranking. You have to make sure that
the link to your website works and
that your website is always
optimized and all its components
and links are working. 
Further, if your business has
multiple locations, you might want
to consider linking a location page
instead of your website’s front page.
This way, the customers in the
vicinity will be able to quickly pay
your business a visit.
There are several options for
customizing your listing using the
different Google My Business fields,
and your Google My Business
ranking highly depends on these
fields. 
At Advanced Digital Media Services,
we handle Google My Business
listings, websites, social media
accounts, and other online
marketing platforms for our clients.
Should you want to maximize your
listing and improve your 
Google My Business ranking, all you
have to do is to get in touch with us.
info@advdms.com
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