Page speed plays an essential role in any business nestled online. It may even be as equally important as SEO and website content quality. This is because page speed directly affects user experience, which, in turn, affects how users respond to your website.Find out how page speed affects your business and how to speed up page load time here.
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Three Reasons Why You Should
Not Ignore Your Page Speed
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Business owners are often preoccupied
with various aspects of their website: how
it looks, how the content should sound,
and how to get on top of search engine
results.
A trend among online businesses is to
incorporate a bunch of features aimed at
catching the attention of website visitors
and enticing them to stay. What these
businesses are getting wrong is that
adding too many features to a website
hampers its loading speed (even more so
if their website is not optimized), and this is
not good for the business.
Overlooking your website’s page speed is a
fatal mistake as it greatly influences how
your business performs online. Page speed
affects user experience, which, in turn,
affects how users respond to your website.
You only have a couple of seconds to
make an impression and engage your
customer before they decide to click away,
and in a world where instant gratification
is the norm, a slow loading page could
cost you thousands of dollars in sales.
Here’s exactly how page speed affects your
business and why you shouldn’t ignore it:
1. High Bounce Rates
Your bounce rate reveals how your visitors
perceive your website. Bounce rate is the
number of site visitors who navigate
“away” from your website. This is measured
by the number of single-page sessions
with zero-second duration divided by your
page session’s total number.
Simply put it this way: the higher the
bounce rate, the higher the number of site
visitors who close your page quickly; the
lower it is, the longer your site visitors stay
on your page, and the higher the chance of
them availing your service or buying your
products.
Bounce rate is greatly affected by page
speed. No matter how aesthetic the
website is, and no matter how well-written
the contents are, if your page does not
load as fast as it should, your visitors will
turn away from your website.
2. Lower Conversion Rates
A slow-loading site could cause problems
when