Lovetraction Lines PDF by Simone Myers

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Lovetraction Lines PDF Download Link ➜ http://tinyurl.com/lovetractions
Disclaimer:
 
This book is written for informational purposes only. The author
has made every effort to make sure the information is complete
and accurate. All attempts have been made to verify
information at the time of this publication and the authors do
not assume any responsibility for errors, omissions, or other
interpretations of the subject matter. The publisher and author
shall have neither liability nor responsibility to any person or
entity with respect to any loss or damage caused or alleged to
be caused directly or indirectly by this book. 
 
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Table Of Contents
Section 1 – Unwrapping The Male Mind ........................…..19
Section 2 – Precious Honeybunch 
Lines..........................................................................….38
Section 3 – Fire In The Belly Lines .................................. 52
Section 4 – Attraction Meow Lines................................... 63
Section 5 – Rejection Squish Squash Lines........................ 74
Section 6 – Sensation Grand Slam Lines .......................... 86
Section 7 - Queen Of My Heart Lines................................ 98
Section 8 – Emotion Devotion 
Lines........................................................................... 112
Section 9 – Intimacy Yoo-Hoo Lines............................... 126
Section 10 – Light Of My Life Lines................................ 141
Section 11 – Secret Hanky Panky  
Lines........................................................................... 154
Section 12 – Slap Of Love Lines.................................... 167
Section 13 – Soulmate Mishmash Lines.......................... 180
Section 14- Blind Sweetheart  
Lines........................................................................... 193
Closing Thoughts......................................................... 206
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4
 Introduction
 
Now let’s be honest - lots of men are pretty predictable, except 
when they’re not. We can read a typical man just like you’re 
reading this, except for that moment when he does something 
more confusing than a Rubik’s cube. 
Whether or not you’re heavy into the dating game, you’ve 
probably asked yourself this question at some point:
Why is that men will chase after some woman like bloodhounds,
but treat the rest like yellow traffic lights?
Why is it that certain men have a superhuman skill of being 
jerks to women, until one woman shows up and makes them 
start working for good boy points? 
Sometimes it seems like this woman has the power to work her 
magic like a sexy lightning bolt in heels. 
Some magicians pull rabbits out of hats, and she makes 
misogynists carry grocery bags - indeed, this is an extreme 
brand of dark magic. By the time it’s over, the man might not 
even remember when he got in the car and drove her to the 
airport.
It happens every single day. When was the last time you 
witnessed this world wonder? No matter what the weather or 
venue, “that” woman is always around to make us question just
how in the world she pulls her magic off so effortlessly.
She may either be single or taken, but there is something about
this woman that men just seem to respond to – it’s not a 
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response that gets catcalled or censored on daytime television. 
This is the type of woman that makes men want to do things for
her, just for the sake of doing those things.
Do you have any theories about why so many woman struggle 
over hell and high water just to get a man to talk about 
commitment, while other woman seem to just be able to make 
their men commit like flipping a light switch?  
What’s the difference between a woman who can’t get her 
boyfriend of 6 years to propose, and a woman who can make a 
man want to marry her within hours?
If you’ve lost nights of sleep trying to crack the mystery of 
these women’s techniques, you are not alone. At some point, 
you may have figured that this woman with unnatural man-
taming ability must simply have freakishly good luck. 
You may have just completely given up trying to uncover any 
kind of rationale in the equation and chalked it up to some kind 
of bizarre lottery ticket she won for male attention.
While it’s understandable that so much success with the 
opposite sex could be interpreted as luck, in this case, luck is 
not the main tool in this femme fatale’s arsenal. As hard as it 
may be to believe, the reality distortion field these women seem
to have is something that you can generate yourself!
The truth is that these women are enjoying success with their 
man because of the simple power of understanding, not their 
luck. Almost no amount of romantic luck in the world can 
compensate for not knowing the kind of game you’re playing.
To put it simply, you win more when you know more. Relax, this
is not a calculus lesson. Right now, we’re in the business of 
making things simpler and not more difficult.  
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Have you ever heard of the best way to eat an elephant? Well, 
the absolute best way is to not eat any elephant at all, but the 
second best way is to eat it one part at a time. 
Here’s the good news: we’re really only dealing with one part. 
We’re going to focus on the executive office of the male mind. 
Conquer the part of his brain that calls the shots, and you’re in 
charge - it’s so effective it should be illegal. 
I used to stare slack-jawed at these man-eating wonder women
until I figured out that their amazing secret isn’t all that 
amazing - what’s really amazing is the fact that more women, 
including me at one point, never caught on. 
The secret to being a whole lot better at keeping men around 
for more than fifteen seconds is called  the “attraction switch”. 
When you know how to flip an attraction switch, you’ve 
basically become his goddess. Don’t freak out, it’s something 
you get used to.
The rabbit hole goes much, much deeper than you think . You 
need to think bigger than just a big butt. The attraction switch 
means more than a coy little switch in your walk. 
Any woman can get more eyeballs to turn down the road by 
putting on less clothes, but if you want to have the kind of 
quality that makes a man attracted to the idea of being with 
you, it’s going to take something that’s just a touch more 
refined than showing skin.
The only thing that needs to get taken off here is the hood on 
top of a man’s emotions. When you see what’s under the hood, 
you’ll catch onto the mechanics pretty quickly. It’s pretty smoky
and tough to see in there at first, but give it time and 
everything will be clear as a crystal ball.
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These women can make men act like commitment-ready 
gentlemen at the drop of a hat are basically like mechanics 
working under the hood - the catch is that they can use the 
tools with their minds. 
They’re psychic mechanics.  Sure, a physical quality might give 
them an edge, but their greatest advantage isn’t something 
that can be measured with a cloth tape at the mall. 
These women are able to do what they do because they can flip
those attraction switches like a prop. Once again, an attraction 
switch isn’t something you can physically wear or do, but it is 
something that women can stimulate in a man’s head.
This isn’t a dirty technique. You don’t need to do anything weird
or unnatural. You’re actually going to be doing things the way 
nature intended since Year One of the human race.
Every man, no matter how old he is or what job he pretends to 
have, has attraction switches made to get flipped. A man 
doesn’t even need to know what his attachment switches are 
for you to get to business!
Before a man even understands that an attraction switch has 
been flipped in his head, attraction has begun. The feeling of 
being attracted occurs after the switch has already been flipped.
A pleasant signal wave gets released from his brain, like a 
Facebook notification for his body saying “hot stuff ahead”!
There are unique attraction switches and basic, worldwide 
attraction switches. Some men know what’s going on, and some
can’t even spell “attachment”. Generally speaking, many men 
are more open about their physical attraction switches than 
mental ones.
What we’re going to be focusing on here is a universal 
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attraction switch. The universal attraction switch is the type 
that is older than civilization itself. This attraction switch is older
than the very first corny pickup line.
If you develop your skill at triggering this universal male 
attraction switch up to a high enough level, you may feel like 
you’ve got a case of illegal fireworks. 
This ability is just as powerful at it seems, and so it must be 
treated as such. We’ve got to be mature so that nobody gets 
hurt!
As with all relationship techniques related to psychology, this is 
heavy stuff. This isn’t a weekend at the spa, this is  life-
enhancing material. For your safety and sanity, try not to get 
too evil with the potential for power here.
Now you don’t need to be a super model or a super genius to 
have what it takes to make men incurably interested in you. 
Many women are at a loss for ideas on how to get more quality 
men in their lives without becoming Miss Universe, but that’s 
why we’re here. Attraction switches GIVE you the key to the 
love universe.
The attraction switch method will give you a healthy dose of 
reality - the good kind of reality, not the reality of having to 
serve jury duty. When all the misunderstood nonsense comes 
tumbling down, all that’s left is pure, saucy human magnetism. 
Understanding how to activate attraction switches work will give
you access to a brand new dimension where dates don’t wind 
up being wastes of time. These are just a light handful of some 
of the amazing perks:
 
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·       The power to make a man deeply addicted to pleasing you. 
·       The power to have a man do what you desire without even 
needing to ask.
·       The power to make a man rearrange his life just to spend 
more time with you.
·       The power to make a man fall deeply in love with you past 
the point of no return.
These are facts, not opinions! Attraction switches can cure a 
man of commitment-phobia very quickly, and it’s a cure that 
he’ll happily pay for too.
Total awareness and proficiency with attraction switches will 
make you about five times more awesome, but ignorance is like
sabotage. 
Being ignorant about the proper ways to trigger attraction 
switches is what makes you want to write a manifesto on why 
women should be able to asexually reproduce - it’s not a fun 
state of mind to be in! 
If you’ve ever wondered why your date with Potential Prince 
Charming  sunk like a dead frog, the likely culprit is an un-
flipped attraction switch. It’s nothing to be ashamed of, but it’s 
something that you can benefit from not allowing to happen as 
often.
Women who fail to acknowledge the importance of attraction 
switches or don’t know of its existence will often talk about 
relationships like most normal people would talk about the 
Black Plague. 
Women without any real attraction switch proficiency, or desire 
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to learn about them, will often express beliefs that:
·       No man is capable of remaining committed for more than a 
few months at a time.
·       Getting men to remain loyal is nothing but a useless, 
exhausting struggle.
·       They will always end up with a man who has no idea how to
treat a woman respectfully.
·       They are forever fated to end up with a man who takes 
more and gives less than they do in the relationship.
·       They will never meet a man who isn’t a total jerk
The reason that these women feel so little hope about their 
prospects in love is truly the result of a self-fulfilling prophecy. 
Because these women refuse to learn how to trigger attraction 
switches when their relationships are in a relatively normal 
state, their relationships completely melt under pressure like 
butter.
When a woman with no skill in triggering attraction switches 
finds that her man has become distant or moody, she’ll be like a
koala with a screwdriver and a broken chair. She won’t have 
any idea what she’s doing, or how the things in front of her 
even came to exist in the first place. She won’t even know what
to call those things.
By understanding what an attraction switch is, you can at least 
make yourself man-literate. Understanding the keystones of 
attraction will increase your chances at being able to survive a 
rough patch in the relationship.
For the sake of your own relationship or any relationship you 
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may find yourself in down the line, you need to develop some 
skill at triggering attraction switches as a plan of defense. It 
may seem a little rigid, but you’ll thank yourself for plugging 
through it! Attraction switches are lifesavers when no other 
ways of getting through to your man will cut it.
Despite how intense this all may seem, there’s no need to worry
about complexity or difficulty. Triggering that precious 
psychological wonder-button just begging for attention in your 
man’s mind only takes one thing: a connection with his 
emotional mind.
Before going any further, we need to establish the fact that 
there is more type of mind in the human head. One brain holds 
multiple minds. Lots of people are only aware of the logical 
mind, which is meant for things like planning a weekly alcohol 
budget and pretending to understand politics. 
The logical mind is partnered with the unconscious mind. While 
the logical mind analyzes and plans, the unconscious mind feels
and reacts. We are consciously controlling our logical minds in 
order to function throughout the day, but the unconscious mind 
is always at play behind the scenes.
The logical mind takes the front of the stage in plenty of casual 
conversations we all have about our own thoughts and 
memories, but the emotional mind is actually even more 
perplexing.
Underestimating the strength of emotions is like 
underestimating a tiger on steroids – doing this will total the 
longevity and health of any relationship. When it comes to 
understanding what makes your man tick, strong emotional 
insight is basically the same as mind reading.
A man’s attachment switches are strongly rooted in the most 
sensitive recesses of the unconscious mind, and so in order to 
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reach them, we need to start drilling into that emotional gold 
mine.
The golden rule is that the unconscious mind always wins. 
Ironically, though the unconscious mind is several times more 
influential than the conscious mind, the conscious mind gets 
most of the attention when people talk about thoughts.
 When you accept the fact that just about all of our decisions 
are a result of the unconscious mind, even if balanced out by 
the conscious mind, you’ll see just how dramatic the power of 
an attachment switch can be. 
No amount of reason or hesitation can overcome an eruption 
from the unconscious mind that shuts the conscious mind up at 
the last moment. The unconscious mind is a majestic, rude 
beast.
Considering the lack of awareness that most of the general 
public has about the contents of their own heads, it’s no wonder
that millions of people can’t tell the behavior of their partner 
from the behavior of a Martian.
When we put the unconscious mind in context, however, it’s 
easier to understand.  The unconscious mind is what compels 
certain men to willingly pick fights they can’t win to stand up for
their ladies– this is where attachment switches come in.
With the right trigger, an attachment switch causes an 
emotional surge within a man that sets his unconscious mind 
into overdrive. The unconscious mind is already more powerful 
than the logical mind under ordinary circumstances, and so 
during a powerful emotional spike, the unconscious mind 
practically becomes a person’s ENTIRE mind.
Basically, what we’re dealing with here is a massive set of 
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dominoes just waiting to get flicked. The woman activates the 
man’s attachment switch, an emotional surge supercharges his 
unconscious mind, and in the blink of an eye, the man reunites 
with his ancient instincts that force him to fight for his mate.
These wonder-women that we discussed before are, for all 
intents and purposes, expert navigators of the male 
unconscious mind. 
Though these women may not appear to be doing much on the 
surface level, but on a deeper layer, they are setting off 
emotional explosions that give him a mighty urge to express his
affection for her.
Now, while the effects are tasty, we still have to deal with the 
bitter reality that many men fall out of love without exactly 
giving a two-week warning. The power of his unconscious mind 
can either be your best friend or your sworn enemy!
While positive attachment switches can make him jump to 
worshiping you, negative attachment switches can send him 
sailing in the opposite direction at an even faster pace. Your 
man’s unconscious mind can either be a blessing or a curse for 
you, depending on how savvy you are about how to interact 
with it.
When the man’s unconscious mind has been energized by 
something sweet that you’ve said, he’ll work to bring heaven on
Earth for you without a second thought.  When a man’s 
unconscious mind has been conquered by negative vibes, he’ll 
be practically blinded by all of the giant signs pointing to an 
escape.
When a man falls out of love, it means that his unconscious 
mind has essentially changed channels. The man will transition 
from willingly walking over hot coals to reach his woman, to 
willingly climbing a barbed wire fence to get away from her.
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Though a man just might logically address some key points 
about a relationship that make him want to fly the coop, the 
actual process of falling out of love is not something that he 
plots on a spreadsheet. The unconscious mind always makes 
the final call on whether or not a man will love or hate the idea 
of sharing a life with you.
Simply put, the unconscious mind’s power cannot be 
overstated. Neglecting to tend to a man’s unconscious mind is 
as good as ASKING it to make you single. Using positive 
attachment switches works against the negative ones that 
cause millions of men to feel less for their relationship every 
day.
The unconscious mind absorbs everything around it just like soil
holds seeds – ultimately, you will reap everything that you sow. 
Even if they may not seem extreme or dramatic, the little things
that you do and say are constantly forming the collective image
that your man has of you in his mind.
The women who seem to have a nearly supernatural ability to 
make their man jump over the moon for them are using the 
awesome power of IMAGE. They’re basically projecting a 
constant flattering hologram of themselves into their men’s 
minds, like a 24/7 advertisement campaign.
These women are constantly reinforcing a positive image of 
themselves, strengthening the association between their 
company and the man’s feel-good vibes.
When a man has “learned” to associate the mere sight, smell 
and touch of you with instant positive sensations, his emotional 
mind has taken the front seat. When the emotional mind has 
taken the front seat, the attachment trigger is practically 
begging to get pushed!
The more strongly her positive image has been reinforced, the 
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less the woman actually has to do in order to reach her man’s 
emotional mind. With higher access to the emotional mind, the 
easier it is for a woman to trigger the attachment switches that 
make a man increasingly devoted to her.
With all of this in mind, the entire process couldn’t be simpler: 
make the mental image that your man has of you a good one, 
and as a result, he’s going to want to see the real deal more 
often than not.
Now you might be wondering at this point – what is a simple 
way that you can actually reach a man’s emotional mind after 
the positive image has been projected?
The best way to trigger that attachment switch in the man’s 
emotional mind is actually the oldest one. All that you need to 
do is activate the man’s natural protector instinct. The protector
instinct is that natural drive in a human’s mind to serve as the 
defender and provider for his mate. You’re gonna make him go 
caveman mode in the best way.
Even after millions of years, that primal protector instinct is still
growling and prowling under the man’s skin at all times of the 
day.
In order to best make use of your man’s inner protector on a 
regular day, you’re going to need to speak in a certain tongue. 
Don’t worry, this isn’t something that you need to get a 
translator book for. The language is grammatically identical to 
the one you speak now, only it makes men call you back more 
often!
A man who is overcome with the mad will of the inner protector
will devote his life to you. You don’t need to climb any 
mountains or reinvent the wheel – a man’s natural protector 
instinct will literally do all of the work when it emerges, and all 
that you have to do is delicately lay the foundation in your 
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man’s subconscious for its arrival.
The ability to speak the language that summons the protector 
within him is a priceless skill, and I call these verbal techniques 
“Lovetraction Lines”! In later sections, you’re going to be 
introduced to an A+ collection of beautiful little phrases that call
his inner protector like snake charmer.
When your man’s unconscious mind is breached and the 
attachment trigger is flipped with just a simple sentence, you’ll 
understand just what it is that makes those other women so 
aggravatingly good at making men walk through fire for them. 
A woman who has injected Lovetraction Lines into her speech 
can practically enlist an army to defend her in a grocery store.
The reason that this protector instinct is so intense and 
overriding is due to the fact that it’s linked to the oldest parts of
his entire psychological makeup. The genetic wiring that 
charges up the protector instinct was already live and active for 
a long time before you first met him, and it exists to be 
activated. 
The existence of the protector instinct illustrates that your man 
has been composed by nature itself to defend you and make 
you happy. When a man happily struggles through the physical 
discomfort he may experience when he’s doing something for 
you, it’s because his protector instinct is practically getting a 
massage while his body strains. 
The ancient protector instinct needs to be exercised frequently 
in order to be kept in balance, but unfortunately, not all women 
are aware of just what they can do in order to activate it. A 
man’s protector instinct rarely atrophies, but it needs to be 
triggered periodically in order to keep him feeling like “the 
man”.
If your man isn’t satisfying that ancient drive within him by 
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satisfying the protector instinct, all kinds of bad stuff can occur. 
A man who feels unfulfilled may start to become insecure about
his own worth as a competent partner to you, which can lead to
serious friction, fallout, and whining in the long run!
Activating the protector instinct within your man is a win-win 
deal – you will have a happier, more devoted man in your life if 
you activate it constantly.  You have the power to do both 
yourself and your man a favor with the simple use of these 
Lovetraction Lines.  In the following sections, I’m going to share
these invaluable verbal techniques to get you started.
By the time you’ve managed to take all of the Lovetraction lines
completely to heart, you would have learned how to become 
that mind-boggling woman with the mysterious power to turn 
men into suitors!
 
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Section 1 – Unwrapping the Male
Mind. 
This book is a product of years of study and more years of 
flopped dates. The frustration of every lady out there with a 
luckless love life has served as the fuel for this vessel, and now 
comes the time for liftoff!
In the very beginning of my research, I networked with a man 
named Lance Taylor.  As a “Hypnosis Expert”, Lance has a 
special talent to help his clients absorb the gist of his message 
on subconscious level.
Lance has developed a bit of a cult following for his intense 
psychological strategies. His coaching was formerly a ladies-
only affair, but that changed after he could observe one of my 
most successful experiments. After getting to see the results of 
my experiment in action, Lance was so blown away that he 
opened the door to male clients as well!
Not very long after he opened coaching methods to male 
clients, the floodgates opened and down came the tidal wave.  
As a relationship coach, Lance was prepared for a range of 
cases that range from mildly unsettling to borderline vomit-
inducing hazards of the job!
Eventually, a certain client reached out to Lance that changed 
his perspective forever. The client was not an inspirational 
speaker, just your standard fare womanizer. 
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He could rotate through women with more ease and less moral 
hang-ups than rotating a sunglasses kiosk.  This was the type 
of man whose name simply couldn’t be spoken in the same 
breath as the word “commitment”.
One day, this man found himself in a situation that contradicted
everything he stood for.  This client had inexplicably found 
himself caring about a woman. 
He had pledged his body and soul to being a master of “game”, 
but suddenly, the game master was breaking his own rules. He 
had tried building himself up into the ultimate player, but the 
player was starting to lose to himself, and it filled him with 
dread.
Try as he might, he just couldn’t shake off this phantom that 
made him unable to take his mind off of this woman’s face 
whenever he had a spare moment. He couldn’t figure out, for 
the life of him, why it took so much energy to make sense of 
the reason why he couldn’t just brush her off like all of the 
others and be done with it.
When Lance listened to the man describe his situation, he could
almost feel the desperation and confusion radiating from his 
client. It was almost unfathomable that the wannabe pimp was 
saying that a woman made him have feelings above the waist. 
There are plenty of men who are so caught up in the need to 
prove themselves through sexual conquests that they start 
seeing women on the same level as dress s socks. Lance’s client
described himself in a way that made it sound like he had 
certainly been one of the more extreme cases, but this new 
woman was making him feel like a schoolboy with his first 
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crush.
The client claimed that just the mere thought of this woman 
was enough to make his entire day suddenly feel hopeful. He 
had become addicted to her every little silly word, and the 
butterflies in his stomach became aggressive at the slightest 
touch of her.
In a sense, this woman was interacting with Lance’s client in a 
way that made him play into her frame. They weren’t doing 
anything spectacularly unique, but the feelings he got were 
doing a spectacular job of messing with him.
When affection has reached a fever pitch, every little thing 
takes on a brand new form. The same words spoken by a 
woman that a man has no feelings for, and woman that a man 
has become addicted to, may has well be as different as 
jalapeno and banana flavor.
This man was thrust into brand new, frightening territory .His 
ego was built on getting any woman he wanted, and when that 
was challenged, it came down like a flimsy house of cards!
The world-bending sensations he was experiencing forced him 
to bend his own rules. He burned all of his booty call lines. This 
man was willing to give up on having one-night stands for the 
rest of his life if it meant that the woman of his dreams would 
be there next to him for it.
The impulsive feelings that make us want to jump somebody’s 
bones come from the unconscious mind, just like emotions. At 
times, the emotions can surpass the power of your lusty urges. 
The desire that this man felt was greater than just one to have 
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sex - he was hurting to complete himself with this woman.
Lance thought the sky must have been falling with the tears 
that fell from his client’s eyes. It was all just too surreal, but it 
was still very real. As it turned out, there were plenty of other 
men who would come to Lance because of their struggle with 
overwhelming commitment pangs. 
All over the world, men are having their entire realities flipped 
upside down when they encounter a woman who makes them 
want to shut away their little black books to become family 
men. The process of falling in love hits these guys like assassin 
from a fold in the air. 
These men had the rug pulled out from under their entire self-
image, and once that happens, a man can be prone to do just 
about anything. When the assuredness in “self” has been 
challenged by love, all of the things that he used to claim that 
we’d never do can suddenly become his new habits – this is 
especially true when it comes to money.
One man had been consumed by his desire for a woman to be 
his “one” that he literally made himself bankrupt trying to 
please her.  He may as well have poured gasoline on his saving 
and set off firecrackers! He didn’t think about the state of his 
bank account until the card declines made it impossible to 
ignore.
The lens of love  present a very different reality when a man 
wears them. Where most people would probably see a maniac 
bleeding out a year’s worth of rent money for no reason, he 
would see nothing more than opportunity to please the woman 
of his dreams.
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Compared to the chance of having her agree to be his wife, 
major financial debt seemed like nothing more than a mere 
inconvenience to him in the process.  In these cases, financial 
consequences can easily be swapped out with physical and 
social consequences as well.
Another effect that love had on Lance’s clients was the 
emergence of a “superpower.” These men had an uncanny 
ability to describe the women with laser-like accuracy. The 
physical range of women that his clients were describing was 
endless, but each of them shared a disturbingly accurate 
memory of those women’s looks.
You would think that these men learned how to describe their 
dream women before learning the alphabet! One man actually 
went as far as bringing in a picture of the woman who was 
giving him lovesick dreams. Where a lot of men would normally 
find “she’s really hot” to be an appropriate description, this man
found a library of novels for every single one of her features. 
These women would literally be too bright to observe with 
human eyes if they actually looked exactly as Lance’s clients 
were describing them. To these men, the girl next door was the 
cosmos given a human form. These men had learned to find a 
woman’s existence even more attractive than her appearance.
Even if a man doesn’t “get” the feelings he has, he’ll know that 
the feelings are some of the rarest things he has. He won’t have
any idea how the feelings arose, but he’ll know that they aren’t 
feelings that he’s likely to experience again for a very long time.
On an unconscious level, he’s going to want to protect those 
rare feelings like a rabid comic collector would defend the first 
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issue of Superman. The supply of those feelings is limited to 
one woman in the entire world, and that means that the 
demand is at an absolute maximum.
Lance had a certain client who was in his mid-twenties, and this
young man found himself catching feelings for a woman who 
was more than old enough to be his mother.  
Being attracted to a more mature woman is a perfectly normal 
thing for a man to experience, but the thing that set this man’s 
case apart from the other clients was a lack of any ability to 
explain it in the slightest. Whereas other men could start 
describing their dream women on Easter and keep going on 
straight through Christmas, this man seemed to be at a total 
lack of words to even start.
The sort of attraction that this man was feeling is the kind that 
exists to be questioned and overwhelmed by. The mystique of 
his attraction for her was enough to sustain his appetite to dive 
deeper into it. He was at once given a high by the woman 
herself, and mesmerized by the strength of his own feelings.
All that this man could tell was that there was just no turning 
back from the avalanche of feelings. The age difference made it 
difficult for him to find anything that they had in common, but 
that didn’t discourage him in the slightest. He felt magnetized 
to her by something and just couldn’t figure out where it began 
or ended.
In this scenario, what Lance was witnessing was a complete 
takeover by the emotional brain. In the previous section, we 
went over just how powerful the unconscious mind is when 
compared to the conscious mind – this is a perfect illustration of
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what happens when emotions have won over.
Before feelings reach a complete fever pitch, we still like to 
hang onto logic as a last-ditch effort. We might logically deduce 
that the compatibility between our personalities and the 
personalities of the people we are in love with is important to 
keep in mind. 
We might compare and contrast our own hobbies and the 
hobbies of the people we’re seeing. Once the comparison has 
been made, we might come to conclusion of just how much of a
good idea it is to continue moving forward. We might convince 
ourselves that we’re making an educated decision.
When the emotional brain runs more and more independently, 
the logical measures that we might use to assess our 
connections to another person are taken out of the equation. 
The truth of the matter is that the things we see as having “in 
common” with the ones we love are really just attempts to 
make sense of the feelings, but may not actually be the source 
of those feelings themselves.
It’s literally the same as confusing cause with effect!
Lance’s client is a perfect example of how you don’t need to 
have a single square of common ground with another person to 
get obsessed with them. When we spend too much time fixating
on the logical plants in an emotional jungle, we’re at least ten 
times more likely to get lost. 
Hundreds of cases would follow that mirrored that client’s 
experience with the older woman, and sometimes it would 
appear that each one could potentially outdo the last. 
25
No matter whether the man is successful or a complete slob, 
the cycle repeated itself yet again. Lance came to see that it 
really didn’t matter how commitment-phobic the guy was once 
bitten by the mysterious little love bug.
What was even more astounding to see was that these men 
were seemingly managing to fall for women that they would 
claim weren’t even their type in the first place. These men were
willfully breaking their own standards and replacing them with 
the unshakable belief that they had found water on a desert 
planet.
It took several months of experimental coaching methods 
before Lance started to realize something too weird to be 
ignored.  As he listened to all of these men go on about these 
women, he noticed three constant patterns between all of their 
stories.
1-  “She’s the hottest thing in the universe!”
 
Lance discovered that these men were experiencing a serious 
emotional buzz that made them view a certain woman as THE 
most attractive woman in the entire world, without exception or
exaggeration.  
 
As much emphasis as there is in society on physical 
attractiveness, physical attraction still isn’t something that 
we’ve been able to determine a scientific formula for explaining 
from top to bottom. We can explain the biological stuff at work 
26
in the body after the attraction has already happened, but 
pinpointing Square 1 remains a serious challenge.
 
We can attempt to make sense of the physical attraction by 
attempting to reach a general consensus on what’s hot and 
what’s not, but this never even lasts enough to make it through
a single generation. 
 
What it seems to be is that the logical factors of physical 
attraction are almost completely meaningless when emotions 
start meddling. Just like every other situation that we’ve talked 
about where the unconscious mind beats out the conscious 
mind, rational physical attraction is defeated by instinctual 
attraction.
 
In a sense, it’s like the parts of our minds that identify a person
as physically attractive are actually being PILOTED by emotions!
What a man may have found boring or unattractive on women 
before will suddenly become the mark of a supermodel on the 
woman that he loves, and he probably won’t even realize it, let 
alone understand it. 
 
When we see a person’s alleged standards for physical 
attraction get completely wiped out by an emotional surge, we 
can also see how a person might suddenly start finding all kinds
27
of Unattractive things about their ex once the emotions have 
worn off. 
 
Let’s be honest, we may have all done that at some point. One 
bad break and Prince Charming looks like Quasimodo.
When the emotional sandstorm has settled and the love is no 
longer all-powerful, “logical” reasoning will suddenly start to 
creep back into the frame of the man’s mind. Where he may not
have even been able to put this former partner’s beauty in 
words when they first met, he might find it easy ways to 
compare her to a flounder fish when things go sour.
 
Understanding this contradictory truth of physical attraction is 
essential to being aware of just what happens when a man has 
truly fallen into the deepest caverns of love. If you can become 
good enough at activating a man’s attraction switches, then the 
physical attraction to you will be something that he always finds
himself at loss to explain.
2-   “Reasons? I don’t need reasons!”
Lance’s clients needed less reasons to justify their attraction 
than a duck needs to justify quacking! Men who were normally 
rational and patient will themselves on spending sprees that 
would make Las Vegas look like a financial wisdom workshop.
If you could peer into the logical brain of a man who is 
28
splurging on a woman with money that he literally needs in 
order to eat, then you would probably see a sign that reads 
“Out to Lunch”. The emotional brain, however, will be nothing 
but fireworks and trumpets.
Being in love can literally be compared to the effects of a drug. 
If you ask a man just why he thought it would be a good idea to
spend 700 dollars on a single date with a woman when he only 
makes 20 dollars an hour, you’re asking the wrong kind of 
question – “thinking’ never had anything to do with it, and 
that’s exactly why he did it so willingly. 
 If not breaking their banks in half, these men were also prone 
to unconsciously doing things to please their women that would 
embarrass them tremendously in hindsight.  It was almost as 
though someone or something had literally hypnotized them in 
the moment of being faced with that special woman.
The man in love, in some interpretations, might not even be the
same person when out of love. When out of love, a man can 
easily make logic the commanding drive of his everyday life. 
Rational choices are easy to make when they aren’t being 
interrupted by the impatient growls of the unconscious mind.
When love strikes, however, the growls of the unconscious mind
become a deafening roar! The roar completely ATOMIZES logic, 
like a lollipop hit by magnum bullet. The things that we learn in 
life to apply for smarter survival are only possible to make use 
of because of logic, and so when a man’s logic is compromised 
at a base level, so is his ability to make use of those lessons.
 
29
3 -“Pleasing these women made them ridiculously happy”.
One of the craziest things that Lance observed was the fact that
these men were pleased simply by pleasing their idealized 
women. Without even receiving anything specific in return, 
these men were seeking out ways to make their women happy 
for the sake of doing it. 
You might even be able to say that the opportunity to please a 
woman becomes like a sort of opiate for the man, completely 
apart from any other reward. Of course there might be some 
real incentives that the man associates with doing the favor, but
when this happens often enough, the man will literally associate
the favor with the reward.
Once the favor itself has become associated with positive 
feelings, the man will go out of his way to make himself useful 
in as many ways as possible. What he may have seen as a 
chore will become a privilege and an honor. A man who is falling
out of love will lash out at his significant other for nagging 
about housework, but a man truly in love will rarely ever need 
to be nagged at all.
After seeing how common these effects were, Lance’s curiosity 
was at its peak. Lance put himself on the case to track down 
the truth, and for the next year, he dove into his research. 
Lance consulted a ton of cognitive psychology therapists and 
read books tirelessly.
At the end of that year of intense research, Lance was able to 
lock onto a very promising lead: “phenylethylamine”, also called
the “Love Hormone”.
30
Simply put, the Love Hormone is like a horn that calls out man’s
natural protector instinct from its cave. When the Love 
Hormone is in play, the man’s desire to be a protective and 
supportive mate can override his consciousness. The Love 
Hormone is basically Cupid’s arrow!
Whenever you get a certain “gut feeling” in your stomach that 
makes you feel like you were meant for a certain person, that’s 
the Love Hormone doing its job behind the scenes. When you 
look at a random object or hear a song that makes you think of 
a certain someone, and it immediately makes you feel amazing,
that’s the Love Hormone pulling your strings. 
All the Love Hormone needs in order to activate is an indirect 
mental association – as long as it ties back to the person you 
love, it’s legitimate. 
A certain kind of chemical process occurs when the Love 
Hormone has been activated. When the Love Hormone goes to 
work, it makes a man’s brain start sending out pulses that 
chemically speed up the beating of his heart. The chemical that 
leads to faster heart palpitations here is known as the “Bonding 
Chemical”.
When the Bonding Chemical has reached a strong enough 
concentration level in the body, the man will feel an incredibly 
pleasant wave of satisfaction ripple through his body. 
If a man associates you with the feelings that come from Love 
Hormone activation, the results are a BIG. You are going to be a
recurring image in his mind that he becomes addicted to.
Once the image of you has become something that he has 
31
become addicted to, he’s going to feel an urgent need to 
commit to you. His main priorities are going to become focused 
on your pleasure and comfort above all other things. In the 
dimension that man enters when he’s in love, time itself 
become trifles compared to the ability he has to please you.
If you’ll recall from the previous section, Lovetraction Lines are 
verbal techniques that you can use to manually encourage the 
appearance of a man’s protector instinct. With what we’ve just 
covered, you’d be right to assume that Lovetraction Lines 
awaken the protector instinct by triggering the Love Hormone 
within him.
The Love Hormone is nestled deeply in a man’s emotional mind,
and with a Lovetraction Line, you’re basically singing a siren 
song directly to it. 
If you’re constantly wrestling with the question of what it is that
men really want, then you are in the company of just about 
every woman who seeks out relationship help. An even more 
satisfying question that you could have answered is – “What 
makes a man experience feelings towards a woman in the very 
first place?”  While it would be ideal, there are no perfect 
answers.
You could scour the globe from northeast to southwest, and you
still wouldn’t find a complete and undeniable answer to the 
question of what establishes the very first seed of attraction 
from the ground-up. Even if we can’t know the absolute truth, 
what I can offer you is best answer that we’ve managed to form
after centuries of studies on love.
Imagine that the world is like a giant open-air marketplace, and
32
the hottest thing being traded is emotion.  We are perpetually 
trading emotions with one another in this marketplace, just by 
being around one another. We all derive some sense of 
satisfaction out of feeling wanted and excited, and this connects
to our natural desire simply to feel good- emotions are traded 
for this desire.
You might be able to make another metaphor for this that 
doesn’t involve a marketplace, but at the end of the day, the 
truth is that all of us have a drive to simply feel good.
When a man has truly fallen in love with you, then you have to 
understand that you have become like a water source for his 
good feelings. Beyond having to actively do or say things that 
make him feel happy, when he is in love, your existence alone 
is what makes him experience those positive sensations that we
are all seeking in the emotional marketplace.
It may begin with something you do or wear, but once it begins,
the man will get an incredible high just from being in your 
presence. There are many differences between the sexes, but 
the state of a man in love is identical to the state of a female in 
love. When you’ve fallen in love with a man, you have come to 
see that man’s essence as a powerful source of positive 
feelings.
When you are able to feel like you can move a building simply 
by being around a person, it’s only natural that you’d like to be 
around them more often! When someone gives you the 
euphoria of love, you both desire their happiness and company 
– you desire to win their affection so that they’ll willingly be 
around you for as long as possible.
33
The trading of emotions is never-ending and over-arching – in 
addition to being aware of that, you should also be sure to 
understand the fact that an emotional trade is not always based
in logic. The emotional marketplace is not a logical marketplace,
and that makes it a very chaotic marketplace indeed.
There are lots of women in the world who, despite the illogical 
nature of emotions and love, are convinced that there are 
perfect logical reasons why they couldn’t ever possibly be loved.
Women out there are completely convinced that simply because
they don’t look a certain way or aren’t in a certain age group, 
there’s no hope for them in romance. 
Now if you think back to the men I was describing before, who 
came to Lance for advice on their reality-defying obsession with
women of all shapes and sizes, can’t you see how ridiculous it is
to give up on being loved because of your looks? You might not 
think that you have the right type of body for that one special 
guy, but that shouldn’t make you short-sell yourself. 
When certain women give up on believing that they aren’t 
attractive enough to reach their standards of their ideal man, 
they might start to think that their only hope in the situation is 
to lower their own standards. A woman who has decided to 
drop her standards might as well have practically made 
themselves allergic to the man of her dreams. 
If you can just take a good look at some of jaw-droppingly 
strong feelings of attachment that men can develop for women 
of a literally infinite array of physical appearances, you’ll 
understand how untrue it is that looks are everything. 
Looks are something, but to call them everything is a ticket to 
34
Hurtsville! Women who doll themselves up for a better love life 
without improving anything else are very, very good at learning 
things the hard way.
When a man can get high off your presence, you’re going to be 
10 out of 10 in his mind on just about any day of the year.
The “Love Hormone” is completely responsible for the way that 
you identify a certain man you see out there as the “the one”. 
When the Love Hormone activates, your brain’s pleasure and 
reward zone has made an executive decision on what the 
person it wants to see more of and more often.
At this point, you should have a pretty solid understanding of 
just what it is that sets off those sparks of attraction in a 
person’s mind. You’re well aware of the distinction between 
physical attraction, and an all-powerful Love Hormone 
activation.  You’re ready to understand how it is that just a few 
mere words can trigger a man’s protector instinct and Love 
Hormone. 
The truth of that matter is that these seemingly magic words 
are more than just words, but not necessarily magic. Every 
word is embedded with a set of INSTRUCTIONS.
When our brains receive the instructions carried by spoken 
words, two things can happen: 
1. We respond in a way that fits into rational social rules.
2. The words leave an emotional impact and set off alarms!
35
When a word is spoken, be it “bloody murder” or “cuddle”, 
feelings AND images have been transferred. Depending on the 
word, either the graphic image or the feelings created by the 
word can be more powerful than the other.
Whenever a spoken word is heard, the brain immediately 
processes images so that it can categorize that feeling. The 
sound of the word might travel through our ears, but at the 
same time, we are mentally traveling through several 
hypothetical places in our minds at light speed to identify the 
word.
The words create the images, and then all of those images 
reinforce the feelings – this is the fundamental nature of the 
Lovetraction Lines that I’m going to be sharing with you. 
What I’ve done here is put together a winning combination of 
words that have been proven to trigger those images that stir 
the primal protector. 
When the words are spoken at the right possible time, striking 
the iron while it is hot, his attraction reaches a fever pitch. A 
truly attracted man will become addicted to the feelings that 
come from the emotional impact of your words.
The words might either be spoken in-person or in a text, but 
once they’ve been received, the ultimate end result is the same.
Use Lovetraction Lines and you can observe how he becomes 
increasingly infatuated with you. 
Alright, at this point we’ve covered more than enough gritty 
details about the maze of male psychology. Now that you 
understand just how much leverage you can gain by loosening 
36
up the Love Hormone, we can start doing this dance for real!
You know the system, and now it’s time to learn how to make 
that system work for you – let’s start breaking into the specifics
of how to do that in the next chapter.
 
 
37
Section 2 – Precious Honeybunch
Lines. 
Now it’s finally time that we start discussing how we can put 
these Lovetraction Lines in action. Don’t be worried that you’re 
going to have to memorize any monologues to pull this off! You 
can relax, this won’t be like a high school drama class; even so,
you’ll still be on your way to getting an “A+” in the school of 
attraction. 
The golden rule here is that these lines are SIMPLE and SWEET. 
I actually sometimes interchange the term “Precious 
Honeybunch Lines” with Lovetraction Lines. This type of 
language is friendly enough to be low-risk and even flattering to
the man you’re speaking to, but the point is that it still creates 
positive discomfort.
Once you get a good grip on the sort of impression that this 
type of language gives off, you’ll find that all of the 
psychological complexity we’ve been talking about is almost 
shockingly easy to apply and benefit from. If you’re the type 
who learns best from doing, then this will all be a breeze.
Now before we start cracking into the simple and sweet 
goodness of these lines, I’d like to share a story about a friend 
of mine that you just might relate to.
This is the story of a good friend of mine named Cassie. First of 
all, Cassie is an absolute sweetheart. She is cute in that “quirky
girl next door” type of way that makes the atmosphere just a 
38
little bit lighter wherever she goes.
Unfortunately, just like me and you, Cassie wasn’t exactly 
hitting home runs in the dating department. Cassie is a unique 
soul, but sometimes her quirks could make her come off to men
as a little bit “weird”. She’s far from being a murderous lunatic, 
but her off-beat personality made it hard for her to find 
common ground with your average guy.
Like so many women before her, Cassie got into a habit of 
beating herself up for every date that fell through. We’ve all had
an awkward situation or two that makes us want to collapse on 
the bed and groan our regrets into the pillow, and Cassie was 
experiencing a successive string of these.
She started getting a bit socially anxious and critical of herself. 
She was starting to act like a glum investigator, obsessed with 
solving the case of what it was about her that made men want 
to buy one-way plane tickets. 
One day she would blame her “love handles”, and they next day
she’d say it was her forehead. No matter what the case, Cassie 
was convinced that she was the pinnacle of “UN-DATABLE” 
given a human form to walk the earth.
Wonderfully Weird
Being Cassie’s friend, I was naturally inclined to let her know 
that she wasn’t literally the reincarnation of Swamp Thing. I 
wanted badly to give Cassie hope, because just like her and 
perhaps even you yourself, I once struggled with feeling “weird”
to guys.
39
There are plenty of people out there who argue that being 
normal is actually even weirder than being “weird”. Being the 
weird one means you have a memorable personality. The times 
when “weird” becomes a problem is when it affects your self-
confidence to the point of self-loathing. 
You should find ways to let your personal weirdness billow like a
flag, not drag you down like an anvil. It was one unremarkable 
day in the distant past when I got the epiphany to address this 
problem. While I was struggling with the problem of figuring out
what I could do to make men recognize all of my best traits, I 
had a shocking realization: I was doing it backwards!
Instead of obsessing over all of the ways I could try “selling” my
personality to man, what I should have been doing (and what I 
suggest that all women do), is encourage a man to become 
even more critical about himself.
Do you know all of that time you can waste waiting by the 
phone in distress after a date that left you feeling unsure? 
Some women could have written books in all of the time 
dedicated to that. When that happens, what is it that you’re 
feeling? You’re feeling regret, for one, but you’re also thinking 
about him. Your thoughts are virtually invaded by him. 
What we’re basically going to do here is flip the script. I’m 
going to show you just how easy it is to lead some very 
engaging conversations while you’re on a date with any man. If 
you can take what I’m sharing here to heart, at the end of that 
date, you will not be the one left with the lion’s share of 
nervous uncertainty about what’s going to happen next. 
What we’re actually going to do here is something called 
40
“Positive Discomfort”. It means giving a guy a cocktail of 
pleasure, mixed with some discomfort. This makes him feel a 
sudden urge to chase you & capture you. 
Here is where the process of developing positive discomfort is 
going to start looking really good.
Let me just try and illustrate the beauty of this reversal with a 
personal story of my own.
I was on a date with this guy that had, up until that point, been
more or less standard fare. We were in the middle of our date, 
still scoping each other out. 
It wasn’t yet the time for us to exchange our sweet goodbyes 
and split off into “did they really like me?” land, but we were 
still starting to just form some solid impressions of one another 
that would set the date’s tone.
He asked me what I thought of him so far. It was a fairly 
mundane question, but in truth, he may as well have just 
opened up a jar full of cookies and diamonds. 
When a guy casually asks you what you think of him, he’s 
offered you an opportunity to flip him on his head so strongly 
that it could make a judo master blush. The thing you have to 
appreciate is the fact that he expects you to give him a straight 
answer; you can have a lot of fun with this expectation. 
Now to be honest, I didn’t even quite realize exactly what I w 
as doing when I did it, but I thank my lucky stars for doing it on
reflex. After he asked me what I thought of him, I blurted out, 
“Well I think you’re a really nice guy, but I did notice something
41
a little bit weird about you.”
I could write additional books about the expression that washed
over his face when he heard that. It wasn’t at all what he had 
expected, but it had seized his attention in a BIG way. At first 
he might have only been slightly curious, but my answer made 
him downright ravenous for answers. I could practically see the 
confused impatience flickering in my date’s eyes.
As if on cue, he floundered against my answer with a satisfying,
“Um, what’s that?”
My response was the stuff of paid vacations and complimentary 
dessert. I said, “Well, it’s nothing major. Maybe I’ll talk about it 
when I know you better.” 
“Nothing major”, “know you better”, and “maybe”. Words like 
these were made so that they could be put together in 
sentences that give you power, and you must accept that power
completely. 
This isn’t the type of power that breaks through walls, but 
rather the kind that seeps into a crack in the wall and expands 
until the whole thing comes crumbling down under its own 
weight.
In that moment, I had just successfully used a Lovetraction Line
for the very first time. What I had said wasn’t bitchy or critical, 
but innocent. It complimented him but at the same time it 
confused him. 
After that quick exchange with the man, his entire persona 
seemed different. He stuttered a bit more, he laughed 
42
nervously at things that weren’t all that embarrassing. He 
became a lot more complimentary, almost in a deferential sort 
of way.
You really just can’t overstate how far just a tiny bit of curiosity 
can go when it comes to creating a powerful sense of interest. 
By not letting him onto everything that I was thinking, but 
giving him a compliment under the fog of doubt, I had drawn 
the beginning of a “circle of attraction”.
Want to know what it is that makes this tiny bit of curiosity so 
effective? 
The thing that we’re dealing with here is what’s called the 
“reptilian brain”. 
The Reptilian Brains
The best way to describe the reptilian brain is that it seeks to 
maximize your pleasure and minimize your discomfort. The 
reptilian brain compels you to only seek the good things and 
avoid the painful things - this is a way to increase your chances 
at survival. 
Most people don’t go completely through life only listening to 
their reptilian brains, but it still holds a great deal of influence. 
When it comes down to it, the reptilian brain operates in 
accordance to two main rules.
Rule Number One - Reason is Forfeit
Compared to your logical brain, the reptilian brain has 
43
absolutely nothing to do with calculated reasoning skills. The 
reptilian brain’s primary objectives are to maximize pleasure 
and minimize pain, plain and simple. When it comes to the 
decisions that you make, only the ratio of enjoyment to 
inconvenience matters to the reptilian brain - if the latter 
outweighs the former, the reptilian brain opposes it.
Rule Number Two - Pleasure is the Principle Priority
Because the reptilian brain doesn’t have any capacity for logical 
reasoning, it relays its messages with extreme volume and 
urgency. To the reptilian brain, any chance to be satisfied is a 
chance that shouldn’t be missed for the world! Therefore, when 
the reptilian brain has decided that something must be 
acquired, it won’t be easily be swayed by the words “No”. 
For example, if I say : “DON’T think of a big, fat, blue COW”, 
what do you think the person I say that to is immediately going 
to start thinking about? It is impossible to clear your head of 
certain thoughts by thinking about not thinking about them, 
and that’s why the reptilian brain can’t be discouraged when it 
hears that something is unavailable or unattainable.
When I told that man that I was unsure about a certain quality 
of his, it basically spoke right to his reptilian brain. When his 
reptilian brain received the message that my answer wasn’t 
immediately available, all that happened as that its desire for 
my answer was intensified to an even higher degree than 
before. 
Intrigue and Obsession Mode
When a man’s reptilian brain has been set into a frenzy of 
44
desire for something that it has been a challenged to have, he 
will begin to shift into certain “states” illustrating the condition 
very clearly. When I first gave my date my answer, his initial 
confusion put him into INTRIGUE mode.
Intrigue mode is exactly what it sounds like. In the state of 
intrigue, a man is fueled by the uncertainty surrounding your 
true feelings. If you’ve successfully baited him with innocent but
unclear answers, he’s going to start making greater efforts to 
uncover the truth. In essence, you will have left him a trail of 
breadcrumbs to follow towards your clear opinion.
Now of course, you can’t just give up all of the answers just 
when he’s become intrigued. If you immediately satisfy his need
for answers as soon as he shows intrigue, then you risk 
breaking the intrigue mode and winding up back at square one.
If you hold fast and don’t let him have his curiosity satisfied 
right away, however, he’s going to advance from Intrigue Mode 
to an even more intense state. The state that follows Intrigue 
Mode is what we call Obsession Mode.
In Obsession Mode, the man’s reptilian brain is indignant. He’ll 
be past the point of mere curiosity about what your feelings are
and become completely fixated on understanding just what it is 
that you meant to communicate to him. 
When Obsession Mode has been achieved, you don’t need to 
worry about whether or not you’ve left a good impression any 
more - in essence, you will have left the deepest and most 
effective impression that can be left on a man interested in a 
woman. He won’t have all of the answers, but all he’ll know is 
that he harbors an unshakable need to figure you out.
45
Now of course, there are plenty more Lovetraction Lines than 
the one I used in my story above. In truth, the type of things 
that you could say are really only limited by your personal level 
of creativity. 
To make this easier, there are some clear-cut examples below of
the sort of things that you can say to a man who probably 
expects you to tell him exactly what you think about him. The 
usage of these phrases aren’t just limited to when he asks you 
what you think of his personality, so the potential is huge.
If you can flip these phrases on the man at the most 
appropriate times, then you’ll see firsthand just how effective a 
Lovetraction line is at giving the love game some serious 
traction.
"You know, this is the first date that excites me and 
freaks me out a little at the same time.
This is the kind of phrase that you’re going to be able to use at 
the very beginning of the date. Note how the line opens with 
the expression of your genuine excitement at being on the date,
which establishes a quick and sweet connection between the 
two of you that will have him feeling pretty good.
Now, immediately after that sweetness comes the stinger, 
“freaks me out a little”. You want to be sure to add in “a little”, 
so that he doesn’t get the idea that you think he’s some kind of 
untrustworthy ax slasher; at the same time, what you’re doing 
is letting the very first little shadows of uncertainty start to 
creep up into his mind and provoke some questions.
First and foremost, he’s probably going to start wondering if it’s 
46
actually him that’s freaking you out or something entirely 
different. As soon as he gets the idea that something about him
just might be weirding you out, his mind is going to start 
spinning into a little damage control mode. 
He may not even flat-out say that it’s bugging him, but he’s 
going to be running a thorough and rushed mental inspection of
everything about him that might possibly be giving off a freaky 
vibe. In this simple phrase, what you’ve managed to do is lay 
the foundation for Intrigue Mode to arise in the very first 
moments of the date. This is what it means to hit the ground 
running!
“You seem to be a person who has real opinions and likes
to have fun! Just like me! There is so much more I want 
to say, but I’m holding it for the right time.” 
Now, towards the middle of the date (assuming that two of you 
can still stand each other, you’re in prime territory to start 
laying down some more sweet and tasty little lines to make his 
intrigue gain a little bit of additional heat. 
In this statement, you’re communicating something that’s a 
little bit more intimate than the example of what could be said 
at the beginning of the date - this is a natural escalation of 
interest. 
With this phrase, you’re offering that reptilian brain its optimal 
ratio of pleasure to discomfort. He’ll be invigorated by the fact 
that it seems you legitimately like him, but at the same time, 
there will be a festering little pit of resistance to the fact that 
you’re still keeping something unknown.
47
The impact of the positive things that you said will be 
complimented by that which you’ve chosen to omit. He’s not 
going to completely understand if the gravity of that 
unmentionable thing is really so intense that it could outweigh 
the positives, and that’s exactly what we want! We want to 
keep him fed enough to develop an appetite, but always a little 
bit hungry.
Now the range of contexts in which you could use this line 
below is pretty versatile, but no matter how you choose to use 
it, it will serve you well. In this phrase, you’re going to make 
him refocus his perspective from him to you
"Well, most of my life I've been trying to be this super 
nice girl, and I thought that this is what guys wanted. A 
really clean, always straightforward kind of gal. But the 
funny thing is...I actually have this really intense weird 
side to me, but I only reveal it to guys I can trust."
This is the type of line that you’re going to could effectively 
insert a stinger at the middle or the date. Out of all of the 
different opportunities that you have to use these lines, the end
of the date is probably the most vital opportunity of them all. 
Whatever gets said towards the end of the date will tend to be 
what echoes the loudest in your minds after you part ways. In 
this situation, what you’re basically doing is making sure that 
he leaves with the question of your true self buzzing about in 
his mind.
If you’ve moved through the date by successfully leading him 
through statements that make him question his own character, 
then a sudden flip to mentioning your personality might be like 
48
a splash of cold water on his face. He might have been 
wondering if the type of girl you are is really attracted to the 
guy you think he is, and this will intensify his intrigue yet again.
After describing yourself, you say, "Well....do you think 
you prefer brutally honest women or nice ones?"
Now in this phrase, what’s actually happening here is the fusion
of focus on his personality and your own. While you’re directly 
asking him about one of his qualities, he probably won’t miss 
the fact that his answer could potentially give you an 
impression of his thoughts about you. 
When he’s thinking of himself and you in the same train of 
thought, he’s starting to build the kind of association that 
escalates the Intrigue Mode into the next state.
"Well, honestly I've been told I'm one of the most nicest 
people you'd ever encounter. My friends actually think 
I'm even a little bit crazy. But I do this secret little thing 
in my head where within the first 5 minutes I can figure 
out whether things will work out or not and that’s why I 
asked you this question.” 
(Or Alternatively)
"I'll probably be kicking myself later tonight with 
regret....but what do you think about checklists?"
Now if he’s been having any kind of uncertain thoughts about 
whether or not you’re really sizing him up, then a line like this 
is going to confirm it. At the end of the date, you’ll basically be 
letting him know that he’s reached the end of a “performance 
49
evaluation”. While it may not be all that serious, it’s reasonable 
to bet that it may make him anxious to understand how he did.
If he predictably tries to prod for an answer, then your reply 
should naturally be something along the lines of:
“I’ll tell you about it once I feel a little more comfortable 
being honest with you..."
Now if his intrigue has been stimulated effectively enough up to
this point, chances are he won’t just be satisfied by this type of 
answer. The reptilian brain roars for satisfaction! If and when he
asks you to clarify the terms of your honesty, you can answer 
his question with a question like below.
"Well, I mean, have you ever sat down and thought "gee 
if there was a perfect woman for me, these are the 
qualities she'd have?"
Since he’s been thinking about you for the entire date, he might
be likely to start wondering about how you could stack up to 
the idealize version of the perfect female partner that he has in 
his mind. 
The intrigue you’ve managed to stir up was a great way of 
fostering genuine attraction, and as you now know, attraction 
has a way of making man shape his ideals around the woman 
he’s become legitimately attracted to. It doesn’t matter if he 
doesn’t immediately think you’re the dream woman right then 
and there, because the seeds will still be planted.
You can elaborate just a precious few more implications like in 
the phrase below.
50
Then you say, "Well I have this sort of unusual checklist 
that I've started using, and you actually already have 6 
really good points checked off...but..."
It’s important that you make a point not to explicitly mention 
how many good points are a good score. 
Giving him six points and leaving it at that will basically leave 
him helpless to understand whether or not his six points are out
of 10, 7, or 700. This is a great last-ditch way to make him 
really start checking his closet for anything he may have 
accidentally left out in the open.
The checklist is a bit unconventional, but it’s quirky enough to 
show that you’ve got sense of humor about you that isn’t overly
rigid - at the same time, he’s still going to be wondering 
whether or not you’re serious about just how critically he’s been
“graded” over the course of the date. His intrigue will be set to 
a potential fever pitch, and your work will nearly be done.
Now one last thing that you can throw in there for a good (and 
necessary) effect is an additional dash of uncertainty about the 
truth of your feelings. The phrase below illustrates the uncertain
message well:
"Well.... there's a couple odd things I've also noticed."
The perfect way to cap this off is to let him know that the odd 
things will be fun to tell him, but you’ll be keeping them a 
secret until then!
 
51
 
 
End of Trial Chapters...
Obtain the Complete Program:
1
Table of Contents
What is the Venus Factor
 
                                                                                                                             
............................................................................................................................
 
4  
Your New Venus Family........................................................................................................................9
Balance................................................................................................................................................12
Gender Differences In Metabolism
 
                                                                                                           
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14
  
Size Difference....................................................................................................................................14
Body Composition...............................................................................................................................15
Leptin...................................................................................................................................................18
Nutrition Science
 
                                                                                                                                       
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24
  
Eat-Up Days vs Cheat Days................................................................................................................24
Disinhibited Eating – 'Good Food' vs 'Bad Food' Thinking Must Go.................................................27
Hot Button Foods................................................................................................................................30
What Should I eat?..............................................................................................................................31
Soy.......................................................................................................................................................31
Sugar....................................................................................................................................................31
Artificial Sweeteners...........................................................................................................................32
Beverages............................................................................................................................................33
Carbohydrates AKA "Carbs" - 4 calories per gram.............................................................................35
Fats - 9 calories per gram....................................................................................................................36
Protein - 4 calories per gram...............................................................................................................37
Meal Timing and Meal Frequency......................................................................................................38
Ego Depletion......................................................................................................................................40
A special note about coffee..................................................................................................................42
Calories
 
                                                                                                                                                     
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44
  
Deficit vs Maintenance........................................................................................................................44
Metabolic Rates...................................................................................................................................46
Tapering Up Calories...........................................................................................................................49
Weight vs Shape
 
                                                                                                                                        
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51
  
Thinner Isn’t the Only Answer............................................................................................................53
What Determines Your Shape?............................................................................................................54
2
The Golden Proportion........................................................................................................................57
The Venus Index Measurements
 
                                                                                                               
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59
  
Ideal Waist (Height-to-Waist Ratio)....................................................................................................60
Waist-to-Hip Ratio (WHR)..................................................................................................................63
Shoulder-to-Waist Ratio......................................................................................................................65
How to Take Your Measurements.......................................................................................................67
Venus Index Measurement Example Guide........................................................................................68
Metabolic Flexibility & Adaptability..................................................................................................71
12-Week Undulating Metabolic Override Program
 
                                                                                  
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72
  
Weeks 1-2 : 5 & 1 Protocol.................................................................................................................72
Weeks 3-4 : Undulation #1 - High Fat 2&1 protocol..........................................................................72
Weeks 5-6 : 5 & 1 Protocol.................................................................................................................73
Weeks 7-8 : Undulation #2 - High Protein 2&1 Protocol...................................................................73
Weeks 9-10 : 5 & 1 Protocol...............................................................................................................73
Weeks 11-12 : Undulation #3 High Carb 2&1 Protocol......................................................................74
The Venus Factor Virtual Nutritionist
 
                                                                                                       
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76
  
Using The Venus Factor Virtual Nutritionist.......................................................................................76
Inputs...................................................................................................................................................77
Outputs................................................................................................................................................78
Supplements 
 
                                                                                                                                            
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81
  
References
 
                                                                                                                                                 
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84
  
3
What is the Venus Factor
The Venus Factor is a complete weight loss and body re-shaping system. The components that make up 
the entire system are as follows:
1. Main diet and weight loss manual (this document).
2. The 12-week workout system - this includes a library of instructional exercise videos and 
complete 12-week workout system that can be done at home or in a gym.
3. The Venus Factor Virtual Nutritionist - this is a software app that calculates your specific calorie 
and protein requirements for weight loss specific to your body measurements.
4. The Venus Community - A private online community exclusive for Venus Factor members only. 
 You can meet and learn from other Venus members, start your own personal blog within the 
community, or just browse other members' blogs and forum for information. Your level of 
involvement is your choice.
5. The Venus Index Podcast - Where you can listen to other Venus members tell their weight loss 
success stories. Every year we host 3 transformation contests and I interview all the winners to 
get the real inside story on how they used the Venus Factor system to fit their life and 
challenges to achieve their weight loss and body shape goals. 
Theoretically you can lose all unwanted weight using only the dietary tools you will find here. In other 
words, if you never want to workout you don't really have to. However I rarely recommend this 
approach as your results will be both accelerated and optimized with the addition of physical activity.  
This is why we've included the 12-week Venus Factor workout system for you.
Getting in shape, or rather, changing the size and shape of your body is a two part process.
4
Part 1 is weight loss and fat removal.
This part is almost entirely dictated by your nutrition and diet. You can lose all the weight and fat that 
you want if you have the right dietary approach. This system provides that dietary approach not only to 
lose the fat but also to keep it off. This second point about 'keeping it off' cannot be stressed enough.
Many different diet programs can cause temporary weight loss. However the methods of most diets is 
to 'crash' you into the weight loss, putting your hormonal, psychological, and physical systems out of 
balance which leads to a stalling of weight loss and eventual rebound weight gain. This weight regain 
pushes your system even further out of balance.
We've studied this problem and developed a solution that allows for weight loss without crashing and 
most importantly without the rebound weight gain. This system should be the last one you ever need as 
it's designed to produce as close to permanent weight loss as possible.
Part 2 is body and muscle shaping and toning.
You have a unique body structure and shape that is largely determined by two factors:
i)
the location and amount of fat you have on your body
ii) the shape and size of your muscles
And, while it is true that much of your natural shape comes from your genetics much of the way you 
store fat and build muscle is within your control. 
We've already discussed that the diet portion of this system will be used to remove the fat off of your 
body (nutrition and diet component). The second part of this system is how you can change the shape 
of your body by changing the shape and tone of your muscles (workout component). 
Some people will remove the fat from their body and be perfectly happy with the natural shape and 
tone of their muscles and will not want to, or need to do any exercising for muscle tone or shape. In my 
experience this is less common as most women want to work on certain areas of their body. 
5
The look and shape of your body is entirely within your control to change as you wish. You can take fat 
off where you want, and you can shape and tone any muscles you want. For example many of our past 
successful Venus's have lost all the body fat they wanted to lose, and then turned their focus to working 
on specific muscles to complement their new leaner form. Many found that they wanted to work on 
building their butt, and our program provides the tools to do this. Others find that once they lost their 
weight they needed to work on their shoulders and arms citing that they already had strong firm legs 
but needed their upper body to come into balance. Others still wanted a whole body workout that 
provides balance, shape and muscle tone to their entire figure. All cases can easily be done with this 
program.
Overall the Venus Factor system is designed to be the simplest approach possible to achieving fat loss 
while also providing a workout program for developing and shaping muscle in a manner that is specific 
to a woman's body. A major consideration that went into the production of this program was 
practicality. In other words, this program had to also fit within a busy modern life. I fully believe you 
can have the body you want without having to sacrifice your social life to get it. After all, what would 
be the point of getting into great shape if you can never reap the social benefits of that new shape!?
Too many trainers and fitness coaches teach their clients to treat their diet and workout like a 'second 
job'. Are you kidding me?! I don't even want a 'first job' let alone a second one!
The vast majority of women who want to lose weight simply do not have 6 to 8 extra hours a day to 
dedicate to this endeavour. Heck, for most people even carving out 1 hour takes some rearranging and 
schedule juggling.
6
My view of the Venus Factor is this:
The Venus Factor System is the essential diet and fitness tools you need to get the body you want, 
while still being able to enjoy your life to its fullest.
My goal with this program is to simplify the process rather than overcomplicate it. No doubt if you 
tried other diet or workout programs you already have many different diet and fitness 'rules' floating 
around in your head that you will not see come up in this program. In fact one of your first challenges 
will be accepting how simple this program really is. And I can assure you it's pretty simple.
At this time it's worth making a distinction between 'simple' and 'easy'.
This program just like any other diet or fitness program will have some challenges for you, some won't 
necessarily feel 'easy' but they will be 'simple'. For example, a push up is a 'simple' movement, but it 
may not necessarily feel 'easy' the first time you try it. Likewise eating a bit less sugar or fat is a 
'simple' concept, but it may not feel 'easy' in the moment.
So to be clear I've made this as 'simple' as possible, but sometimes it won't necessarily feel 'easy'.
7
Beth Hill – The Venus Mindset
I do want to offer a huge thank you to YOU! It was discovering YOU 
through MFP that led me to the Venus Index and I haven't looked back. 
You have created such a beautiful transformation and I am simply in awe 
of you! My 12 weeks ends today and I am so thrilled with the changes that 
have occurred in my life - physically, emotionally, and spiritually! 
As a tall woman, my biggest fear was always becoming big and tall. It has 
now happened twice in the recent years and it feels absolutely horrible. At 
this point in my life, I truly don't see it ever happening again. I have no 
reservations and am committed to going forward!
Like everyone else, I have tried it all and struggled to make anything work 
long term. VI is the answer I have been looking for. It's not prepackaged. It's not a pharmaceutical secret. It's not 
a list of rules. It's not a temporary fix. It's not a fraud preying on human weakness for financial gain. It is the ease 
of eating the foods I choose to eat on a smaller scale and simply challenging my muscles more and more. It is 
not eating when I'm not hungry and budgeting my calories for when I do want to eat. It is not fitness for the 
physically fit - it is fitness to create fitness. It is a personal commitment with no strings attached. 
The biggest surprise for me has been my spiritual and emotional transformation. I am experiencing and enjoying 
an unfamiliar joy - I can only describe it as being "high on life!" I am not sad, angry, grumpy or tired anymore. 
My self-esteem, motivation, and optimism have been recharged. I am Beth again and that feels really good. I 
truly feel that the best years of my life are ahead of me. The added benefit of connecting with and developing 
friendships with so many likeminded women on VI has been an added bonus and such a blessing.
You led me to an amazing place Roberta and, because of that YOU will always be a part of my story. Thanks so 
much!
You are loved!
Beth
8
Beth Hill
Your New Venus Family
I'm writing this part to make sure you're going into this program with open honest eyes about what it is 
and what you can expect from it. You can have it all, you can lose all the weight and fat you've ever 
hoped for and you can change the look and shape of your body however you wish. And one of the best 
ways to get started is to talk to the Venus's in the community.
You can talk to many of our previous Venus transformation contest winners in the community and learn 
exactly how they did it. They'll be more than happy to share. You can also listen to their podcast 
interviews and absorb all of their insight and wisdom of how they managed to overcome their own 
personal struggles along the way to getting their Venus body. Everyone will have their own personal 
path to follow and I guarantee there is a Venus who has already done it that can help you with your 
personal challenges.
Venus members are always willing to help, many of the previous successful Venus's will take new 
Venus's under their wing and coach them through the process. Some form tight bonds with a few others 
and create txt messaging accountability friendships. Others find local Venus's in their area and actually 
meet each other in person to chat about the process, go for walks together and even workout together.
I've personally travelled to meet up with different Venus's and we've organized meet ups in various 
locations (Las Vegas being a crowd favorite) and there is always another meet up around the corner.
In short, there is a wealth of experience, information, support, and friendship waiting for you in the 
Venus community, all you need to do is introduce yourself and join the discussion. If you're not a 
'forum user' then you can just poke around and read for awhile, no need to start chatting if you're not 
100% comfortable at first.
The women of the Venus community are your new partners and team that will support you throughout 
the process of getting to your weight loss and fitness goals. Many have built lasting friendships that 
have transcended the community and turned into real life friendships. The community is waiting with 
open arms for you whenever you're ready to be a part of it. And to be clear, this is a secure community 
that is only available to active Venus Factor members, nobody else can read or access it. 
9
Podcast Interviews
As I mentioned already, most of our past Venus transformation success stories have done a podcast 
interview with me to reveal exactly how they achieved their weight loss and body shaping goals. There 
is priceless information in each of these interviews and you can listen to them all for free just by 
visiting our blog at www.venusindex.com
You can also find the podcast on itunes or whatever podcast aggregator you use by searching for 
'venusindex'.
10
Roberta Saum - The Venus Mindset
To me the Venus Mindset is a lifestyle that is about 
taking ownership and responsibility for my own 
health.  It is a belief that I can be healthy, lean, fit, 
muscular, and athletic within a mostly sedentary 
society that contains an overabundance of food.  
The odds of achieving this are against us in our 
society so it takes a strong and aggressive mindset 
to achieve this level of fitness and keep it.  It is a 
lifelong mindset.  You need to be an outlier and do 
things differently from everyone else.
The Venus Ideal goals were mostly part of the 
weight loss phase and gave me the weight range 
and shoulder and waist circumference to shoot for.  
Having a realistic and tangible goal was a key for 
staying on track and knowing I was headed in the 
right direction.  
It’s time to forget about what my scale weight is.  It’s time to not worry about what my waist measurement is.  
It’s time to enjoy the new me and the new clothes that still fit.  It’s time to enjoy being physically active and 
participate more in enjoying life.  It’s time to listen to what everyone in my family and society is telling me, 
“Wow you have an amazing physique and are so fit and healthy.  How did you do that?”
I’m learning to enjoy life a little more.  This is something I can do for the rest of my life.  It’s my new life.  It’s 
the Venus life.
Roberta Saum
11
Roberta Saum
Balance
This program is also about balance, both internally and externally. We fully expect you to have a 
balanced life between career/school, family, friendships, relationships, hobbies and getting the body 
you want. It's not an either/or situation. You should not, and will not have to put your life on hold to 
change your body. Any program that teaches you this sort of extreme action is doing something (and 
likely many) things wrong.
Internal & External Balance
The concept of balance starts with internal balance of your body from 
a metabolic and hormonal level, extending to a balance of your 
bodyfat levels and muscle, to a balance of your upper body and lower 
body proportions.
I want you to get away from extreme thinking in black and white 
terms. There is too much of this sort of thinking in diet and fitness and 
it leads to significant stress over the process and I believe this stress is 
the root of the failure that most women experience from dieting.
You'll find that I leave out many diet and fitness industry 'rules' about eating because I've learned 
they're simply not necessary and add stress to a process that is already stressful enough. What is left in 
this program are the essentials, just the tools that you need to succeed.
In the following section you'll learn about the major gender differences in metabolism and body 
composition, and why the Venus Factor is designed for women specifically. You'll see that when the 
systems of your body are out of balance it leads to difficulty losing weight. From there I'll explain how 
the program works to correct any imbalance and put you back in an optimal state to both lose your 
unwanted bodyfat and keep it off.
12
Res from the UK
As a 30 year old working mother I do not have 
time to waste. I do not have room in my head or 
my schedule for a hundred complicated diet and 
fitness mantras with which to punish myself on a 
24/7 basis. 
At this point you may well say, “Then you can 
forget about getting a better body. THAT’S a job 
in of itself!”  Hey, I’m a modern woman and we 
like to ‘have it all’ right? Luckily with Venus this 
becomes a realistic possibility. 
I joined Venus in January 2013. In 4 short months, I have achieved my best look  since pre-pregnancy, all whilst 
holding down two clinical placements and finishing my graduate studies with a First.
How did I do it?  *Clears throat* easily.  Yes, truly. I worked out no more than 3 times a week, I did zero cardio.  
In truth I hung out like the Venus de Milo herself spending weekends in Paris, Rome and London, sampling all 
the delicious fare these places have to offer. In short I lived my life.  The diet travels.
For me the Venus Mindset is one of true adaptability. The Venus solutions become a part of your life, they don’t 
take over. 
Venus is not a one trick pony.  I may be high maintenance but the diet and programs are not.
There was no fuss, no nightly planning, and no ‘falling off’ the diet. There was really no diet in the traditional 
sense to fall off of.
A Venus is adult enough to make her own food choices and mature enough to hold responsibility for them. 
A Venus doesn’t sit home sipping water and eating steamed veggies on a Saturday night. She’s out on the town at 
the best restaurants, in the best dress, enjoying herself.
The Venus lifestyle is one of commitment. But one that is joyfully made given the overwhelming physical 
returns. For just a little consistency you get a lot of progress.
The flexibility of the lifestyle makes it easy to side-step all the old diet blocks of more restrictive and 
complicated diet and training regimes.
Res from the UK
13
Res from the UK
Gender Differences In Metabolism
Men and women are different, this should be obvious at first glance. However, many people never stop 
to consider that the things that make men and women different on the outside, come from the inside.
Size Difference
There are some rather obvious differences in men and women from a metabolic standpoint. The first is 
that men in general have more lean body mass than women and as a result men can eat more calories 
than women while still maintaining a leaner body. I've often been out for dinner and noted that the 
serving sizes of food at a typical restaurant seem to be 'calibrated' for men. In other words, the portion 
served fits fine for me, but seems to always be too much for a woman who might be dining with me. 
It's a bit unfair that I can simply eat what is served while she will have to leave some on the plate if she 
is concerned at all about managing her calorie intake.
The alternative would be a world of portion sizes 'calibrated' for women where she could eat what is 
served and be perfectly satisfied without having to leave any food on her plate and I would have to 
order double the amount to be satisfied. It's a matter of perspective, but the latter case would be much 
more effective for weight loss as it's much easier to simply eat what is served to you compared to 
exerting the willpower to leave food on your plate.
Ok that is enough about the general size difference of men and women. The next big difference is how 
testosterone and estrogen affect our bodies.
14
Body Composition
Estrogen is what makes you a woman and testosterone is what makes me a man. Women and men alike 
have a normal healthy and important circulating level of both of these hormones. Your estrogen levels 
are much higher than the small amount a man would have, and likewise a man's testosterone level is 
much higher than your normal health levels.
Gender differences in estrogen and testosterone levels are what dictate the difference we see in the 
normal healthy ranges of body composition between men and women.
The normal body composition range for men is between 10%-20% bodyfat and for women is 20%-
30%.
Critically low bodyfat for men is approximately 3%, whereas for women critical low is approx 13% (as 
indicated by the appearance of potentially dangerous metabolic abnormalities).
Clearly there is a difference in the general normal body composition of men vs women.
A man can be at or below 10% bodyfat and look healthy and lean. A women achieving this level of 
bodyfat would actually look abnormal, sickly, and if enough muscle mass is on her body she will look 
overly masculine.
In my experience working with many different women I've found that a lower bodyfat limit of 
approximately 16% - 18% is as low as most women will ever want to go and still maintain a feminine 
look. Anything below 20% is considered 'athletic/elite' for women. To contrast this with men, a bodyfat
% of approx 8-10% would be necessary for a man to be viewed as athletic/elite.
These body composition differences are due to the effect testosterone and estrogen have on our ability 
to store and burn fat. This is totally normal and no reason for concern, it's simply why you are shaped 
like a woman and I am not. The take home message is not to compare your bodyfat percentage to that 
of a man (if you're thinking in terms of bodyfat at all).
Your target healthy range is between 20%-30%. Most of our Venus transformation contest winners 
arrive at their best figure anywhere between 18%-22%. Your specific best/happiest/healthiest look will 
15
be unique to you. We cannot predict with certainty what your bodyfat % will be when you arrive at the 
look you are happiest with, but my guess is it will be somewhere close this range of 18-22%. This is 
important: The goal is not 0% bodyfat, nor is it to reach a predetermined level of bodyfat because you 
think this is the number you should have. The goal is to create a body you love and are proud of. 
Mostly likely this will end up somewhere around the range of 18-22% bodyfat.
Let's do a brief summary of the gender differences we've talked about so far.
1. We know that you have more estrogen and less testosterone than men. It's what makes you a 
woman, and it also determines what your lower healthy bodyfat range will be.
2. You generally have less lean body mass than a man and therefore do not burn as many calories 
on a daily basis
3. Because of point 1 and 2 men can generally eat more calories than women and maintain a 
somewhat leaner body 
The next most important gender difference when it comes to fat loss is with the hormone leptin.
16