Tips Every Marketer
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
With all the talk of videos and instant
messaging, it appears that email is
long past its peak. However, if you
think email is dead, you are missing
out on good metrics. Believe it or not,
email marketing is still going strong
today. Evidence shows that email
marketing remains to be one of the
best marketing channels you can use,
along with social media and SEO.
But why? With all the hype over new
channels, how does this decades-old
technology remain so effective?
Aside from the fact that many still
use email every day, especially adult
web users, it also offers numerous
It Is Affordable
One of the most obvious perks of
email marketing is its lower cost
compared to other mainstream
marketing channels. You are not
required to pay fees in exchange for
exposure or advertisements.
While email marketers may consider
investing in email marketing templates
or professional services, these are just
small overheads and are still far lower
than what you would expect to pay
using other popular channels.
It Engages Interested Clients
Email marketing is one of the few
channels that clients ask to receive.
While unsolicited email marketing
messages are possible, most
businesses using this platform only
send messages to people who have
signed up to get them. This allows for
better conversion rates, as you are
only targeting those who are already
interested in your brand.
It Is Easy to Use
A good email marketing strategy does
not require a big team or technical
genius in order to be successful. As
mentioned earlier, it is possible to
start an email campaign using fancy
email marketing templates. Some of
the most successful campaigns just
use simple, plain-text emails.
It Is Shareable to a Global
It is easy to forward brilliant deals
and offers to people at the click of
a button. Not all marketing
strategies can do this.
While you can use social media, a