How to Rank Higher for Voice Search

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https://advdms.com/blog/how-to-rank-higher-for-voice-search
How to Rank Higher 
for Voice Search
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Is your company ready for the next
big thing in SEO? What if we told
you that by 2020, up to 30% of all
website session activity will occur
without using a screen? Voice
search is the reason why. The
technology allows users to browse
the web and access information
without having to comb through
websites using a PC or mobile
device. Brands that can see the
future are preparing for it now. 
The million-dollar question is: will
your company be among them?
Voice Search Explained
In the simplest of terms, voice
search technology allows a
person to speak directly into a
device instead of having to
query by typing in a keyword.
This level of speech
recognition is possible through
current audio technology that
can understand what users are
saying with extreme precision.
This isn’t new. Speech-to-
text has been operational for
quite some time. There are
programs like Microsoft’s
Cortana, Google Assistant,
and Alexa, all of which
operate through voice search
technology. The good news is
that multiple devices and
brands can be optimized for
voice search.
Voice Search and SEO
Rankings
Anything that can improve
a user’s experience will
impact SEO rankings. As a
result, 2020 will be the
predicted year that online
searches will begin with
voice search. Of course,
Google is already placing
emphasis on voice search
optimization.
Think back. Google never
changes its philosophy of
making the user’s
experience the best one
possible. Search engine
optimization exists to help
rank websites accurately.
The goal has always been to
help users find the products
and information they need
in the shortest amount of
time possible.
The thing for marketers to
remember is that SEO for
voice search and SEO for a
traditional website are two
different things. There are
factors that can affect
website rankings that may
or may not have a similar
effect on voice search. This
also applies vice versa. The
key is to balance both SEO
strategies so that you can
rank for voice search and
typical search listings.
How Do You Optimize for
Voice Search?No matter
your SEO goal, here are
several recommendations to
help improve your rankings
for voice search. Keep in
mind that users employ voice
search when hoping to
complete some type of
action, gain information, or
purchase a product.
Make sure your website
loads fast, because
Google’s voice search
favors those pages.
Optimize images,
compress files, and
employ other methods
that can help speed up
your website.
Here are some voice SEO tips
to follow:
1.
2. Write content for search in
ways that people often speak.
For voice search, you may
have to use long-tail phrases.
Your users may ask a
question differently. For
instance, users looking for a
digital marketing company
on their laptop might query,
“top digital marketing
companies.”
That same user may use
voice search and ask more
specifically, “What are the
top design companies in the
city of Los Angeles?” When
doing voice search
optimization, always
consider long-tail
keywords. Just make sure
your content is always
relevant.
3. The average voice search is
around 29 words. So how can
you up the odds that Google
will identify your content and
read it out to voice search
users? Featured snippets is the
answer. Featured snippets
work well for traditional
searches and can benefit you
just as well for voice search.
Include a short summary above
the webpage fold. Use your
long-tailed keywords for the
content of the featured snippet.
4. Local search is still a
critical component of SEO.
As much as 22% of all voice
searches are for local
products and services. Invest
in local content and your
chances of landing more of
those voice-search
customers will increase.
Include the words “near me”
in your local content.
Voice Search and the Flow
of Traffic
While it appears on the
surface that it doesn’t move
the needle in Google Analytics
reporting, voice search can
and does drive website traffic.
Google will read voice search
listings and respond,
“According to ____.”
If Google mentions your site
in its shout out, there’s a
possibility of increasing
awareness for your brand.
Users can also take time to
scroll through search result
dictations and examine the
links offered.
While voice search can help
increase brand awareness, you
can’t view voice search
rankings because the
technology hasn’t caught up
with the demand yet. Rest
assured that someone will
come up with a breakthrough.
A company called Roast has
already designed some
automation software that
allowed them to run queries
on a voice search topic and
provide some initial reporting.
Here’s what you can do to
prepare for something we all
know is surely to come: Keep
using tried and proven
methods to optimize for
voice search and SEO. There
are best practices that apply
and will continue to be
relevant. In time, you’ll be
able to review concrete
reporting that will help
guide further improvements
on your end.
Voice Search Popularity
There are now more than 400
million devices in use that
offer voice search technology.
Half of all teens in the United
States use voice search daily.
Adult usage isn’t far behind.
As technology increases and
people become more
comfortable with it, user
engagement will continue to
increase.
Remember that voice is
becoming more
prevalent for local
products and services.
Consumers like the idea
of learning more about a
business without having
to pick up a phone.
Small businesses, especially,
can take advantage of voice
search by considering the
following:
List your business in
every relevant online
business directory. Many
popular devices seek
directories for
information first.
Always answer a person’s
questions before they
even ask. Think of their
questions and provide
answers.
Get ready for the next big
thing in SEO. If you’re not in
front of the curve, you’ll fall
behind. If you’re behind the
eight ball, you don’t have a
clear shot. Partner with SEO
experts and watch your traffic
and conversions grow by
leaps and bounds!
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